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Chapter List (67) Free
- 1: The Dream Age
- 2: Yang Weiguang's success begins with creativity
- 3: Huang Shengmin's media field is also Jianghu
- 4: Preface
- 5: Foreword
- 6: Chapter One The Media Myth Written by Jiang Nanchun
- 7: Time makes heroes: Jiang Nanchun ushers in a new era of China's focus communication
- 8: A natural winner: Focus dominates China's building advertising market
- 9: Bigger ambitions: from life circle media group to digital media group
- 10: Links to the data: The World Eyes, Jiang Nanchun and Focus Media Honor Roll
- 11: Chapter Two: The Beginning of Business: Jiang Nanchun’s Journey to Yongyi
- 12: The advertising genius born by Yongyi Communication
- 13: The end in the pinnacle——Yongyi is painful and happy
- 14: Data link: Jiang Nanchun's "Lyric Era" Preface and Poetry Excerpts
- 15: Chapter 3 Giving birth: Focus Media is born
- 16: Creative Sparks After Labor Pain
- 17: Turn "boring" into profit
- 18: Data link: Jiang Nanchun's 2/8 strategy and long tail strategy
- 19: Chapter 4 Cultivating virgin land: market and capital are indispensable
- 20: The willows are dark and the flowers are bright: Softbank sends charcoal in the snow
- 21: Prosperity in Spring Breeze: Focus Crazy Staking
- 22: Extended reading Summary of the value of the Focus Store Network
- 23: Data Link: Financing "Waterloo"
- 24: Chapter 5 Conquering NASDAQ: The Focus Myth is staged in the United States
- 25: Focus is not a bubble, listing is not the end
- 26: Focus on building a media pyramid
- 27: Extended reading Digital sales terminal integration
- 28: Data link: Jiang Nanchun's status and worries after listing: "I can't see the peak now"
- 29: Chapter 6 Conquest: Notebook of Five Major Mergers and Acquisitions of Focus
- 30: Mergers and Acquisitions: Brothers of Two Strong Rivals Consolidate
- 31: Acquisition of Kaiwei Dianbao: Focus Media clicks on the mobile phone advertising market
- 32: M&A: "I've had a good idea for a long time"
- 33: Merger and acquisition of Xicheng to unify the terminal market of stores
- 34: Data link: Emotional speeches by the "heads" of the five major M&A departments
- 35: Chapter 7 Vertical and Horizontal Focus: Multi-brand Integration of Focus
- 36: Vertical deep cultivation: easy to merge and not difficult to integrate?
- 37: Criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-criss-crossed
- 38: Data Link: The Rise of Life Touchpoint Media
- 39: Chapter 8 The Way to Win: Seven Strategies for Focus Growth
- 40: capital strategy
- 41: resource strategy
- 42: Focus on strategy
- 43: service strategy
- 44: Talent Strategy
- 45: investment strategy
- 46: Data link: The brains and heroes behind Jiang Nanchun
- 47: Chapter 9 From Life Circle Media Group to Digital Media Group
- 48: Small screen to big screen: Focus develops cinema advertising network
- 49: Focus Wireless: Change the moment you look at your phone
- 50: Online Advertising: A New Profitable Line of Business
- 51: New Media Theory: Do not do media, do hypermedia!
- 52: Demystifying the successful case of Focus Advertising
- 53: Data Link: Value Realization under Integrated Marketing
- 54: Chapter Ten: The Real Life Behind Jiang Nanchun's Success
- 55: Be a frugal rich man
- 56: reflect life with love
- 57: Adhere to the faith, persistent pursuit
- 58: "Today we are all grateful to Dai Yi, with a heart of repayment"
- 59: Literature is the ultimate dream
- 60: I dream of making a martial arts movie in the future
- 61: Jiang Nanchun talks about entrepreneurship with young people
- 62: From "Super Sales" to "Chief Architect" of the company
- 63: willing dialectics
- 64: Jiangnanchun classic quotations
- 65: Data Link: Jiang Nanchun Answers the Proust Questionnaire
- 66: Thoughts Inspired by Creativity Myth in Postscript
- 67: Epilogue how much "love" can come again
