Chapter 62 From "Super Sales" to "Chief Architect" of the company

"Jiangnan Chun used to be Focus's Top Sales, but this year his focus is shifting, more like the company's chief architect." Ji Hairong, vice president of Focus, said.Jiang Nanchun is realizing the transformation from a "super salesman" to the company's "chief architect".Now Jiang Nanchun often jokes: "Don't talk about advertising with me, sell the company and come to me." Now, Jiang Nanchun spends more time seeking new investment opportunities for the company. Jiang Nanchun seems to be a sales genius by nature, and no one can deny his advertising sales ability. "Mr. Jiang's style is very direct, that is, to speak with numbers, and what we talk about most is numbers." Focus COO Chen calmly described Jiang Nanchun in this way.As a sales-oriented company, Jiang Nanchun has the blood of salesmen in his veins.

As the Top 1 in Focus Sales, at the beginning of his business, he personally went to dozens of buildings in Shanghai with LCD screens on his back to lobby one by one, and he even clearly remembered every contract for Focus Building Advertising in the past two years.The Focus 100 Q&A that shocked Chen Congrong back then is also a very detailed 100 Q&A manual made by Jiang Nanchun for advertisers, and it has also become the "Sunflower Collection" of every salesperson.Today, Jiang Nanchun still personally leads a sales team. As one of the 7 sales teams in Focus in Shanghai, his team is also the team that has completed the most performance in Focus over the years.He still meets with clients very frequently, and often brings back orders on the spot as a special pleasure.

In 2007, Jiang Nanchun's sales team took second place for the first time.Jiangnanchun, who used to hold the power of Focus sales in one hand, began to decentralize the power. The sales of Focus in more than 20 second-tier cities across the country were all in charge of COO Chen Congrong, while Jiangnanchun only retained Beijing, Shanghai, Guangzhou, and Shenzhen. Four first-tier cities The role of "Sales Project Manager". Maintaining stability and advancing always seem to be a pair of irreconcilable contradictions, but only in the choice of contradictions can people surpass themselves.

Chen Congrong still remembers that when Jiang Nanchun handed over the sales power in the second-tier cities, he said to her with a "childish" look, "I really can't bear to let go of sales."At that moment, Chen Congrong felt the fierce collision between Jiang Nanchun's sales gene and entrepreneur gene, as well as the two styles of control and trust. In the "Focus Night Talk", Jiang Nanchun once said, "The biggest pressure on employees is trust."From this sentence, it can be seen that Jiang Nanchun is serious about decentralization and trust - he hopes that everyone's value will be reflected, and everyone is fighting for honor, but he also hopes that employees will regard this as an aggressive Motivation and even stress.

Jiang Nanchun even said frankly that his overrated virtue is decisiveness. In fact, he feels that he is hesitant in his bones.Because he is afraid of uncertainty, and he is not a gambler.However, Jiang Nanchun is very satisfied with his learning ability, because he did not let history repeat itself in the case of the acquisition framework and Allyes. "The acquisition of Haoye has brought about a major change in Focus Media's positioning and development direction, and opened up a larger space for imagination. It is a remodeling of the overall situation. How it links various sectors in the digital media landscape and what value it has, I believe. You can see it clearly. Looking back, does $300 million matter? It doesn’t.”