Chapter 6 Chapter One The Media Myth Written by Jiang Nanchun

Brilliant colors, dynamic pictures, rich information... More and more LCD TVs appearing in commercial office buildings and high-end places constitute a fashionable landscape of modern cities.Behind this landscape lies more colorful legends.A waiting "wonderful idea" has achieved a group of people's dreams of success; an economic model conceived in boredom has created an aborted line of millionaires. July 13, 2005 was one of the most memorable days for Jiang Nanchun.On this day, his company, Focus Media, was successfully listed on NASDAQ and became the first Chinese pure advertising media listed overseas.

As soon as the stock with the code FCNN landed, it caused a sensation on the stock exchange and was enthusiastically sought after by investors. Seven hours later, Focus Media under the leadership of Jiang Nanchun, with a total market value of nearly 800 million U.S. dollars, broke many records set by Chinese companies that have landed in Nasdaq before, including Shanda, where his friend Chen Tianqiao works.On the day of listing, Focus Media issued 10.1 million shares, creating the largest amount of financing for a Chinese company in the United States—US$171.7 million. And the next day, on the morning of July 14, 2005, at 9:30 U.S. Eastern Time, when the New York Nasdaq stock market opened, a young Shanghai "Ala" was ushered in for the first time.Nasdaq prepared a special gift for this young man from China, so the next scene appeared - Jiang Nanchun, CEO of Focus Media Holdings Co., Ltd., solemnly rang the opening bell of Nasdaq bell.It is the first time in the history of Nasdaq that Chinese entrepreneurs ring the bell to open the market.From that moment on, the 32-year-old young man became a newcomer on Nasdaq, and became the focus of discussion and envy of countless entrepreneurs.

Since the market value of Focus Media was as high as more than 800 million U.S. dollars, Jiang Nanchun, who owned nearly 40% of the shares at that time, skyrocketed to 272 million U.S. dollars, about more than 2 billion yuan.If you refer to the 2004 Forbes China Rich List, Skyworth Group founder Huang Hongsheng (worth US$270 million) ranked 31st, Sohu CEO Zhang Chaoyang (worth US$168 million) ranked 83rd, and Jiang Nanchun will surpass them and enter the top 30.Overnight, Jiang Nanchun deservedly became the richest man in China's advertising media market, and became a wealth-making hero in people's eyes.

Only a few months later, in the spring of 2006, Focus shares had risen to more than 60 US dollars per share, the company issued about 49.5 million shares, and its market value had reached more than 3 billion US dollars. Jiang Nanchun personally held 23% of the shares, and his net worth reached 690 million US dollars. .Jiang Nanchun admitted that he invested less than 20 million yuan that year. As of October 2007, the company's market value exceeded 50 billion yuan.From May 2003 to October 2007, in just over four years, the company expanded 2,500 times, and Jiang Nanchun's personal assets increased 280 times.Staggering!This is the myth of creativity to get rich, and also the myth of capital wealth creation.

It is the dream of many entrepreneurs to be listed on NASDAQ.Jiang Nanchun did it in just two years. Many people asked about Jiang Nanchun's feelings at the time, "Actually, I felt as if I was performing a procedure in a mission. Generally, there was nothing special. That moment meant more of a new beginning, and there will be more in the future." What needs us to do”, Jiang Nanchun said truthfully.Jiang Nanchun, the CEO of Focus Media, is not an arrogant person. Even so, he still couldn't hide his excitement and sense of accomplishment in his letter to his friends after listing.

In addition to wealth, Jiang Nanchun's honors are also enviable: On December 16, 2005, in the selection of 2005 China Media Figures of the Year, Jiang Nanchun was selected as "2005 China's Top Ten Media Figures of the Year". On April 14, 2006, "Fortune" magazine released the second ranking list of Chinese business leaders, and Jiang Nanchun was selected as one of the 25 most influential business leaders in China by "Fortune". In December 2006, at the "2006 Annual Conference of Chinese Business Leaders" in Beijing, Jiang Nanchun was elected as "25 Most Influential Business Leaders in 2006".

In the "China Advertising and Brand Conference" in 2007, Jiang Nanchun was selected as "2006 China Advertising Outstanding Contribution Person"; Top Ten Figures of Innovation Competitiveness". In 2007, the "Ernst & Young Entrepreneur Award", the world-renowned entrepreneur award known as the "Business Oscar", entered the mainland of China for the first time, and Jiang Nanchun won the only award in the "Ernst & Young Entrepreneur of the Year" in mainland China. ... Today, Focus Media spans the three major platforms of digital out-of-home, Internet advertising and mobile wireless, covering more than 100 cities in China, covering more than 300 million urban consumers every day, with a market value of up to 7 billion US dollars. In the 10 consecutive quarters after its listing, its total Revenue has maintained a growth rate of more than 100%, and it is one of the fastest growing and most active Chinese concept stocks on Nasdaq.In two years, its market value has increased by more than 10 times.When the U.S. Eastern Time opened on December 24, 2007, Focus Media officially entered the Nasdaq Top 100 constituent stocks, becoming the first Chinese advertising media stock to be included in the Nasdaq 100 Index, which means that Focus Media will Companies like Microsoft, Google, and Oracle have become the benchmark companies in Nasdaq.