Chapter 5 Foreword

The rapid growth of Jiangnanchun and Focus before 2006 allowed us to witness a wonderful "blue ocean" legend. "Focus Blue Ocean", published in July 2006, has received enthusiastic attention from readers, especially friends from the media and marketing circles, and has been reprinted six times; many readers are eager to update and supplement new content, because This year, the focus has changed a lot.Indeed, in just over a year, Focus has been changing at a dizzying speed. Its changes are so fast and its attitudes have changed so much that the media often feel unable to keep up when tracking its footprints.I think some yearbook-style additions to the original book were really necessary, otherwise the book would be a relic.This just verified Einstein's theory of relativity: it's not that the book is too old, but Jiang Nanchun and Focus are running too fast.

In 2007, as Jiang Nanchun said, Focus is becoming more and more sexy, that is the dizzying number of mergers and acquisitions and the grand new media strategic blueprint behind it.If we must use something to sum it up, perhaps innovation and mergers and acquisitions are essential and important words. In the five years of development, Focus Media has broken the tradition and advocated the concept of precise communication from the mass type to the Focus type, which is a ground-breaking move in China; it has discovered and built a new media industry in the boring time and space in front of the building elevator; it has insight into the terminal Marketing trend, taking the lead in creating a video advertising media network covering the whole country, filling the blank of Chinese terminal media; pioneering the concept of "life circle media group", discovering and building media networks at the contact points of the audience's life; challenging traditional media concepts, abandoning "Content" has become a successful model of "channel media"; won the favor of advertisers with excellent media effects and media broadcast ROI, and created the best record of advertiser retention rate in the domestic media industry; continuously created domestic media mergers and acquisitions records , deduced the story of industry competition and cooperation development with extraordinary wisdom, and became a classic case in the research of enterprise operation and management industry; grasped the trend of global media digitalization, took the lead in integrating digital media resources such as digital outdoor, Internet, mobile phone wireless, etc., in the "precision communication" In the direction of excellence, the layout of the future...Focus' innovation has never stopped.

Mergers and acquisitions are of great significance to the future of Focus's efficient layout in the past two years. After the merger and gathering in 2006, from Kaiweidian to ACL, to the acquisition of the young Internet company Haoye, and the decision to include Xicheng Media, which is on the side of the couch, from the gate of NASDAQ at the end of the year.This year, mergers and acquisitions became the main theme of Focus. Jiang Nanchun said: "In the future, the possibility of our mergers and acquisitions in various fields exists. As long as the merger and acquisition standards are met, we will definitely carry out mergers and acquisitions!" This year, this The man who claimed to be prosperous because of "vanity" in the past also successfully transformed from a chief salesman to a chief architect in the dialectical thinking of "willingness" in equity.From the life circle media group to the high-profile proposal to build "China's largest digital media group", Jiang Nanchun is worthy of being a "creative genius", and Focus is worthy of being a "nose is faster than footsteps" company!

Hollywood dramas, in addition to magnificent scenes and a strong cast, also have unexpected endings, and have cultivated stars one after another.From this point of view, Focus Media and Jiang Nanchun seem to be masters of directing "Hollywood dramas". For example, on December 20, 2007, Xicheng Media was acquired. embrace. In the M&A drama, the only difference is that instead of fighting and bloodshed in the drama, it provides added value for the acquired company.Focus Media's capital and resources began to show people the strength of such a new but powerful media. Through the acquisition, Focus Media achieved a rapid and significant increase in income and profit levels; With the support of the company, the acquired companies have gained a strong explosive force, and their performance has exceeded their expected goals.For example, Allyes, which was acquired in March 2007, had an annual operating income of only 500 million yuan in the year before the acquisition, and the operating income in just 6 months after the acquisition has already exceeded the annual operating income of the previous year.

Today, as the largest digital media group in China, Focus Media spans the three major platforms of digital out-of-home, Internet advertising and mobile wireless. At the same time, it is still concentrating on researching other digital new media with great potential. Today, Focus Media has entered more than 100 major cities in China , covering more than 300 million urban consumers every day, with a market value of US$7 billion. In the 10 consecutive quarters after its listing, its total revenue has maintained a growth rate of more than 100%. In two years, its market value has increased by 10 times.When the market opened on December 24, 2007, US Eastern Time, Focus Media officially entered the top 100 constituent stocks of the Nasdaq, becoming the first Chinese advertising media stock to be included in the Nasdaq 100 Index.

At the beginning of 2006, when Focus Media finally dominated the world and became the overlord of China's building TV, Jiang Nanchun once claimed that "the peak has not yet been seen".Now despite saying that "Focus Media has no competitors", Jiang Nanchun still hasn't reached the peak.Just as he declared that "mergers and acquisitions have no end", his diverse integration will have no end, and his brain with so many wonderful ideas will not stop thinking. After 2008, Focus Media, a rapidly growing digital media group, will be full of suspense, which is exciting!

This revision has absorbed many valuable opinions from readers. I would like to thank everyone for their concern and support. I would also like to thank Jeanne Wu from the Public Relations Department of Focus Media and my assistant Ms. Liu Yanjing. They helped collect a lot of information and did a lot of work. Thank you for their hard work!