Chapter 28 Data link: Jiang Nanchun's status and worries after listing: "I can't see the peak now"

Jiang Nanchun, who returned from Nasdaq, was interviewed by the magazine "Elite". After listing, he had both the excitement behind his great ambitions and the worries brought about by difficulties and obstacles.However, being good at expressing himself, he still speaks eloquently in front of reporters, full of emotion. "Ten Years Made One Mistake" "Yingcai": For your success today, many people are not only envious, but more regretful, regretting why they didn't think of this money-making idea. Jiang Nanchun: I also regret it, why didn't I find out earlier?Why did it take me so long?

"Yingcai": But after all, you finally discovered and grasped this business opportunity. Jiang Nanchun: I think there are actually many business opportunities, just like I used to have many good ideas in advertising. These good ideas are actually very simple, but the process of your discovery is very difficult. I have been an advertising agency for 10 years The company, by now, decided it was a mistake, but I had to make it again. "Elite": Wrong?Are you saying that you have done a very mediocre thing in the past 10 years? Jiang Nanchun: I don’t think it’s mediocrity. I made a mistake in 10 years. My mistake was that I didn’t find the best point of return on investment from the perspective of business model.

"Elite": you? ? ?Like advocating that "business model is king"? Jiang Nanchun: I think my success is first of all because I can innovate business models. "Yingcai": But your model is easy to be imitated, isn't it just hanging up LCD TVs to advertise? Jiang Nanchun: This statement was completely correct in 2003, because there were no barriers at that time.I think there are four kinds of barriers in the world: the first is institutional barriers, such as China Mobile, which cannot be done by others and requires a license; the second is capital barriers, which cost tens of billions of dollars, and ordinary people cannot do it; With patent protection, no one else can do it.The fourth is the possession of scarce resources. This is the barrier of my industry. For example, if I occupy the entire office building and sign an exclusive agreement, it will be difficult for others to do it.

"Yingcai": Your model is going well in big cities, but what about in second- and third-tier cities? Jiang Nanchun: Small local companies can’t resist the power of Focus, and some even did it earlier than we did in that city, but no one has ever resisted us, either they were acquired by us, or they were defeated by us. "Yingcai": Will your model be single and risky? Jiang Nanchun: In fact, it is not a single group. We are a media group in the living circle, and commercial buildings are just one of them.The second is the store network, and the third we innovated the apartment elevator poster. The outdoor life circle we created is that after you go out, we revolve around your life trajectory. The apartment is covered, what to do in the middle of the road, We will also immediately cover mobile TV.

"I can't see the peak now" "Yingcai": Can you say that Focus is now at its peak? Jiang Nanchun: We never feel that we are at our peak, I think we are just getting started, everything is just beginning.We have a clear goal, what we want, and what we want to achieve. Now we are still far away from the goal, so we have to walk in this direction step by step, and use strong execution to complete the work to be completed at each stage.Focus has only been around for 3 years, and now there is no peak in sight. "Yingcai": Didn't the listing make Focus feel to a higher level?

Jiang Nanchun: Our management team has never felt what we have become. After going public, we have not held a celebration party, and our colleagues feel no difference whether we go public or not.From my personal point of view, the only difference is that there is more pressure and you have to constantly squeeze the time. "Yingcai": What about the acquisition of Juzhong, which should put Focus on firmly in the leading position in the industry. Jiang Nanchun: Consolidated the leading position in the industry. Talent: What are you most worried about now? Jiang Nanchun: What worries me the most is the problem of human resources. I think the expansion of Focus’s products is relatively fast. Whether it can find good talents to effectively execute the project is a bottleneck.Because Focus is a listed company, capital often does not become a bottleneck, but talent may be.

"Yingcai": Have you carefully considered the integration of the two companies? Jiang Nanchun: Both companies are excellent, and there shouldn't be any difficulty in integration. It is nothing more than building division, sales center construction, and channel segmentation. "Yingcai": Will there be major changes in the former Juzhong executives during the integration process? Jiang Nanchun: I don't think there will be any changes. Both companies have gathered a large number of talents, but this is not a problem, but an advantage. "Naturally Commercial"

"Yingcai": Did you cultivate your business sense by yourself? Jiang Nanchun: I am from Ningbo. I am born with a business atmosphere, and I don’t have a business enlightenment teacher. "Yingcai": You used to be a poet, do you still write poetry now? Jiang Nanchun: No writing, now writing PPT, never writing poetry.