Chapter 9 Bigger ambitions: from life circle media group to digital media group

Jiang Nanchun's luck is a well-known fact.He admits he "hasn't had a lot of failures".But sharp moments will inevitably appear in an adventurous life. Now Jiang Nanchun is moving forward in pursuit of perfection. "My experience in the media industry and advertising industry is integrated into my blood." Cherries are delicious but trees are hard to plant!The growth chapter of Focus Media is the result of Jiang Nanchun's creativity and hard work, and it is also the product of the market's long-term practice and selection. "Focus" has allowed Jiang Nanchun to establish an advantage, but how to maintain his dominant position in the "turbulent" business world requires constant examination of himself while opening up new horizons.

The victory of leading China's property market did not make Jiang Nanchun complacent and stopped his progress. Instead, he and Focus began a series of actions to compete for the audience's attention.Following the merger and acquisition of Juzhong, in March 2006, Focus Focus wholly acquired the mobile advertising operator Kaiwei Diangao; in August 2006, it acquired ACL, a cinema advertising company; Jiang Nanchun believes that the merger of Juzhong Media in the field of building video advertising will play a very positive role in accelerating the strategic integration of Focus, avoiding vicious competition, reducing costs, forming price advantages in the field of procurement and sales, and improving the overall service level of the industry. effect.When facing the Sohu IT reporter, he even said that "mergers and acquisitions, like creativity, are also a major strategy for Focus."And as early as April 15, 2006, at the "2006 China M&A Annual Conference" hosted by the All-China Federation of Industry and Commerce M&A Association, Jiang Nanchun was selected as the title of "Top Ten M&A Figures in China".

After the successful integration of the framework and Juzhong Media, Focus Media has established a powerful platform to dig deeper in the field of media segmentation, laying the foundation for the establishment of China's largest multimedia outdoor advertising platform.Afterwards, mobile phone wireless and theaters, especially with the help of Allyes to enter the Internet, enabled Focus Media to take the lead in media digitization, which undoubtedly brought greater profit margins for Focus Media. Just a year ago at this time, "life circle media group" was still a term that Jiang Nanchun was keen on. At that time, Jiang Nanchun imagined the future development of Focus in this way: develop around the life trajectory of various target groups, and the media network can Covering office buildings, commercial and residential buildings, apartment communities, golf clubs, airport VIP rooms, airports and airport buses, hotels, hypermarkets, convenience stores, Shopping Malls, KTVs, bars, beauty salons, fitness clubs, shopping routes, etc. kind of time and space.This vision soon became a reality. With the development of business, Focus’s commercial building TV, store terminal TV, outdoor LED, mobile wireless media and other fields have been continuously subdivided. For example, the commercial building TV network is divided into OFFICE network, leader network, business travel network, fashion network and other channels for different audience segments and communication needs.

In just one year, Focus has undergone too many changes, not only the expansion of the lineup, but also the continuous extension of the concept of digitalization.Outdoor LED, frame 2.0, and a series of advertising channels laid out to follow people's life trajectory are or will continue to influence people's consumption ideas in a deeper and wider range and integrate into people's lives. With the new business of mobile phone advertising - the operation of Focus Wireless, and the development of theater advertising models, Focus's business has begun to show diversification and has begun to enter different markets. "To be the largest digital media group in China." After the acquisition, Jiang Nanchun led Focus and started to move in this direction, and his steps were extremely firm.Focus is moving towards a "great company" through continuous acquisitions.

With thousands of employees and multiple brands, New Focus will continue to lead China's outdoor media market under the persistent and passionate leadership of Jiangnanchun. In the face of the "reign of terror" in the advertising world in the future, Jiangnanchun has already been prepared.