Chapter 8 A natural winner: Focus dominates China's building advertising market

When receiving the Oriental Elite Award from the Chinese Business Leaders Summit, Jiang Nanchun once said: "Compared to companies such as Uni-President and ZTE, Focus is a very small and young company, but Focus is growing every year. A lot has changed." Indeed, an enterprise is like a person, and its life law of growth is very similar to that of a person.Running a business is like running a life, and how quickly its ups and downs evolve.The world is so big, and the vast business world is full of ups and downs. While countless entrepreneurial legends have been achieved, how many companies have died halfway, and how many tragic stories of setbacks and failures have also been created.Indeed, many corporate giants who were once prominent have been overthrown in an instant, and even those who survived have completely lost their former glory.I remember the famous economist Wei Jie once said: "This is a stage where big waves wash away the sand, and it is very painful." "Success is also sudden, and failure is also sudden."

"Challenge yourself unremittingly, always innovate and seek differences." It is precisely because of the eternal law that "there is no eternal strong", after the completion of the Nasdaq listing, Focus Media did not sit back and enjoy the impressive results. They began to work hard Seeking the long-term development path of the enterprise, how to make the enterprise bigger and stronger has become the consistent pursuit goal of Focus. After going public, Focus Media has made remarkable achievements in the advertising media industry: On October 17, 2005, Focus Media acquired 100% of the equity of Frame Media, the largest community apartment elevator media operator in China, at a price of US$183 million, creating the highest record of mergers and acquisitions in the domestic media industry at that time.Focus has thus taken a very important step in building a media group in the life circle.This acquisition is also a milestone turning point in the historical development of Focus Media, which paved the way for the success of Focus Media in the future.

On December 3, 2005, the "Asian Outdoor Advertisers Forum???" was closed in Shanghai, and the "Excellent Outdoor Advertising Media in My Eyes" released at the meeting, which was voted by 1,500 corporate marketing executives, became the focus of attention. The "China Commercial Building Network" and "China Store Terminal Network" under Focus Media were selected as "the most brand-inspiring high-end media" and "the most product promotional terminal media" respectively. On December 18, 2005, the "2005 China Marketing Leaders Annual Conference and 2005 China Marketing Benchmarking Enterprise" award ceremony was held in Beijing jointly sponsored by the Advertising Department of CCTV and "New Marketing" magazine.Focus Media won the "Best Industry Innovation Award of China's Marketing Benchmarking Enterprise of the Year".

On January 8, 2006, Focus Media officially announced that it will spend 325 million US dollars to acquire Juzhong Media, its biggest competitor in the field of building video advertising, and the entire transaction will be completed in the first quarter of 2006.The amount involved in this merger has once again refreshed the highest record ever created by Focus Media in domestic media industry mergers and acquisitions.Since then, Focus Media has dominated the world of domestic building TV advertising.As of the end of June 2007, Focus Media's commercial building network has covered about 85 cities in China, more than 70,000 buildings, and more than 100,000 display screens, accounting for 98% of the domestic building video advertising market share, and can be accessed every day More than 100 million urban mainstream consumers dominate the development of this field.The acquisition of Juzhong consolidated the absolute leadership of Focus in the industry.

On June 26, 2006, in the "Second (2005-2006) Top Ten Selection of China's Best Business Models" jointly launched by "Business China Business Review" and Cheung Kong Graduate School of Business, Focus Media named "Capital Surrounded Achieve industry-leading models" topped the list. On January 18, 2007, the Chinese version of "Forbes" released the "2007 China Potential 100" list at the first "China Small and Medium-sized Enterprise Investment and Development Forum".Focus Media, which pioneered the outdoor video media, topped the list without any suspense with an average sales growth rate of 400% in the past three years.

On May 8, 2007, in the "2007 Innovative China TV Awards" jointly sponsored by "Market Watch·Advertiser" magazine and Sohu under the guidance of China Television Artists Association and Communication University of China, Focus Media won the "Most Advertiser of the Year Award" Investment Value Video Media Award". On December 24, 2007, US Eastern Time, Focus Media was officially included in the Nasdaq 100 Index, which is also the first Chinese advertising media stock to be included in the Nasdaq 100 Index. For Focus Media, the honor is just an affirmation of past efforts, and the goal of Focus Media has no eternal end.