Chapter 11 Chapter Two: The Beginning of Business: Jiang Nanchun’s Journey to Yongyi

Keats said: "No one ever reaches the top, but he who takes the misery of the world as misery, and rests day and night." In Jiang Nanchun's mind, the image of poets is probably as described by Keats: "They carry secret orders from heaven, hide deadly weapons in their arms, but use fragile flowers to resist the invasion of reality." So Jiang Nanchun lived, writing small poems, "just out of nostalgia or imagination" to empathize with Ricker's "how is Rome, it is collapsing".When he was a student, he was a campus poet. When it comes to "Spring in the South of the Yangtze River", it is well-known to everyone in a seven-character quatrain written by Du Mu, a poet of the Tang Dynasty: "Thousands of miles of orioles sing green and red, water villages, mountains, Guojiu, and flags wind. There are 480 temples in the Southern Dynasties, and how many towers are in the mist and rain." The ancient poems that have been circulated carry the poet's intoxication with the water town in the south of the Yangtze River.And Jiang Nanchun is also a poet.

People who know Jiang Nanchun are always used to start in this way when introducing him to others: In the past, he was a young poet.Indeed, Jiang Nanchun is a poet.As early as in college, Jiang Nanchun, who was born in the Chinese Department, was full of infinite romanticism, and once published his own collection of poems - "Lyric Era". Jiang Nanchun, who was born in Shanghai in March 1973, does not have the unique delicateness of Shanghai men. His burly and straight figure makes him more like a full-fledged northern man, full of the charm of a successful man.And "Jiangnanchun" is a graceful name rich in the color of Jiangnan water town. It is not that many media have exaggerated that his father who loves Chinese classical literature took the name of the poem from Song Ci, but it is entirely derived from a coincidence. "My father is A strict financial accountant, his mother is a small entrepreneur, contracted to have her own store, not the legendary scholarly family at all. My surname is Jiang, our family faces south, and we were born in spring, so we are called Jiangnanchun. Nan refers to space, Chun refers to time, and Jiang Nanchun itself is just the name of a space-time concept.”

Although Jiang Nanchun is not like the rumors that he has read history books since he was a child and is deeply influenced by etiquette books, but perhaps because of "a tiger father has no dogs", this poetic name still carries too much hope and expectation from his parents.The parents' plan for Jiang Nanchun's future is as follows: "Strive to get into a good university and find a good job after graduation." It seems that everything is proceeding step by step towards the expectations of the parents.Jiang Nanchun showed his talent in literature since he was a child, and he was out of control.

However, according to Jiang Nanchun himself, all his achievements in poetry and literature are all due to a patchwork composition in the fifth grade of elementary school. It is such an ordinary composition that marks the beginning of Jiang Nanchun's "vanity" Appeared for the first time.What happened was actually very simple, even so simple that one couldn't help laughing: In the fifth grade of elementary school, Jiang Nanchun unexpectedly got the highest score in the class for his composition, which was read by the teacher as a model essay in public.From then on, Jiang Nanchun was unstoppable. Every time he wrote a composition, he had to rack his brains and rack his brains.

Jiang Nanchun attributed his own development track to the result of "vanity".And this little vanity has become an inspiring seed with strong vitality, which constantly inspires the young Jiang Nanchun.From then on, Jiang Nanchun, who was used to being regarded as the author of model essays, also started his own "literary" road.Relying on his extraordinary writing talent and unremitting efforts, various awards, large and small, accompanied Jiang Nanchun through his teenage years.But what really witnessed the pinnacle of his literary creation in his youth was the first prize in the Shanghai Composition Competition for Middle School Students that he won during high school.In 1991, due to his outstanding literary talent, Jiang Nanchun was admitted to a well-known key university in the country, the Chinese Department of East China Normal University, to study Chinese language and literature.

God's favor, coupled with literary talent, and Jiang Nanchun's keenness in literary creation, may create a great poet, but fate does not follow a regular track step by step. Jiang Nanchun is not ordinary Life. After entering the university campus, Jiang Nanchun seemed to be a happy student poet. "Every morning, when I turn over and get out of bed, and see yesterday's slightly flawed poem still standing in the frantic syntax, I think that feeling is clearly called happiness. If time does not make it go away, I believe it will more pure." Jiang Nanchun is carefree every day, wandering in the depths of the quiet ivory tower, looking for inspiration for creation, persisting and adhering to the dream of becoming a poet.He would spend the whole afternoon paying attention to the beautiful girl at the front table, and solemnly wrote wonderful comments for her. In the evening, Jiang Nanchun would usually summon up the courage to go to the school dance hall to get involved in a love affair or be easily rejected.But no matter what, when the moon is dark and the wind is high, he will definitely return to the dormitory alone, and write a small poem easily, "If you don't bring it with you, you won't take it with you when you die."

It is such a romantic and delicate campus pioneer poet who was elected as the president of East China Normal University's "Xia Yu Poetry Club" shortly after enrolling, relying on his widely read and influential poetry creation talent on campus.Those poetic works that made him famous on campus were also included in his personal poetry collection "Lyric Era". It is precisely because Jiang Nanchun has these two "hardware" that cannot be underestimated: first, he was the president of the well-known East China Normal University "Xia Yu Poetry Club" when he was in college; He has published a collection of poems "The Age of Lyrics" in the name of the poem, and the effect and influence of the collection of poems are also extraordinary, which makes him easy to distinguish from other wealthy executives—although there are also many executives who are keen to put themselves Management ideas and life insights compiled into the must-read courses for employees, but there are few bosses who can "really play" like Jiang Nanchun and play well.This is why people who are familiar with Jiang Nanchun always like to emphasize his identity more than ten years ago-a poet and literary youth when introducing him.

Probably due to the long-term heavy literary edification, Jiang Nanchun's thoughts are more mature and stable than his peers.He said: "I am a polarized person. I can't write prose or novels. My style is poetry, poetry with super imagination, and the second is extremely rational analysis and commentary." However, Jiang Nanchun insisted that "although he still has the temperament of a poet, he still cannot be called a poet" because he still cannot "take the suffering of the world as suffering, and be restless day and night".But he has enough confidence in his profound writing skills, "I am a person who doesn't like to run around. In the 6th year of middle school, almost all my spare time was spent on reading, and I often took other people's books. The model essay imitates writing, the writing level is relatively good, and I have won some awards."

When talking about those past events, it is already a long-standing story.Jiang Nanchun said that if he insisted on retaining that innocence, he might be a very good poet today.Until 1992, Jiang Nanchun was still immersed in the beautiful and lyrical literary world. "I thought I would become the center of girls' pursuit." We have no way of knowing the color of the young Jiang Nanchun's poet dream, but later facts show that Jiang Nanchun did not become a poet. The wave of market economy in 1992 changed the views of the world, and even changed the poet's dream.Almost overnight, Jiang Nanchun discovered that self-employed fish sellers at the back door of the campus were more popular with girls than he, a campus poet.Therefore, whenever a reporter asked Jiang Nanchun whether there were many girls admiring him as a poet in college, Jiang Nanchun always shook his head helplessly and said: "This is a failure. It was the brilliant period of poets and poetry in the 1990s. It's over, I was born at the wrong time."

Just because he realized that poetry is like some symptoms of adolescence for him, which will gradually disappear after a certain period, Jiang Nanchun chose to "abandon literature and go into business". Later, he laughed at himself as "utilitarian" and chose to give up his dream , and no longer dared to write poetry for more than ten years: "Essentially speaking, I am a businessman, not a poet, maybe because I have the blood of Ningbo people. At that time, I always felt that poets, writers They are all groups or objects that people pay attention to. I am a utilitarian person. If poetry is no longer paid attention to by the world and can no longer reflect its due "commercial value", I will give up poetry and become a poet without hesitation. dream."

After becoming famous now, Jiang Nanchun occasionally wants to have a party, in the name of literature and poetry, to look back on those slightly happy and vicissitudes of life with old friends. "Maybe I should have been a literary youth who wrote poetry, but now I have 'transformed' into a petty bourgeoisie who can create business. I think that when the company's specific work does not need me to do in the future, I will concentrate on thinking about creativity. If I have time , I also want to write literature and social commentary, and it is best to write similar film and television scripts in the future, make a martial arts movie, and use my perception of movies to reflect the literature and society that still exist in my heart. Inspiration for poetry." Unfortunately, Jiang Nanchun, who is in the shopping mall, doesn't have much time and space to show the literary genes in his mind. As Jiang Nanchun once said frankly in an interview, he believes that literature and poetry have the most profound influence on his character, and even affect his views on business.He thinks that the development of the industry should be observed from the ultimate and most primitive needs or motivations of people.It is the characteristics brought to him by literature and poetry that make Jiang Nanchun extremely sensitive to business. This sensitivity goes deep into the marrow of his bones and is so subtle that he cannot even perceive it.It can be asserted that it is this poetic temperament and literati traits that have made Jiang Nanchun and all his subsequent careers.Therefore, even if Jiang Nanchun no longer writes poems and fiddles with his once beloved literature, it cannot represent Jiang Nanchun's separation and pursuit of the poet's identity; no matter? ?No matter how successful Nanchun is in business, he will never forget that he was a poet when he was a student. After entering university, Jiang Nanchun never changed his mind, and still "vainly" longed to become the focus of everyone's attention.His activeness and activeness in the campus poetry circle made Jiang Nanchun instantly a well-known campus celebrity in East China Normal University, and to this day, his little poems are still recited within a certain range. In fact, becoming the president of the Poetry Club was only an opportunity and the beginning for Jiang Nanchun to become famous on the campus of Normal University in the next few years.How could Jiang Nanchun be willing to stay with the title of "President of Xia Yu Poetry Club" that he had held since his freshman year?This title is just an important way for him to vent his "vanity", but it is by no means the last way. Half a year later, in 1992, Jiang Nanchun planned to run for the post of chairman of the student union of East China Normal University by virtue of his status as the "President of Xia Yu Poetry Club".In college, being elected as the president of the student union of a school is undoubtedly a glorious thing. Jiang Nanchun, who likes to be noticed and whose "vanity" is always inflated, will definitely not miss such an opportunity. According to Ji Hairong, Jiang Nanchun's senior brother, who will be the right-hand man and good partner of Jiangnan Chunfen Zhong Media in the future, according to the tradition of East China Normal University, in the past, the candidates for the chairmanship of the student union were generally junior students, and Jiang Nanchun was one year ahead of schedule. He was successfully elected in 2009, which was a very breaking news at East China Normal University at that time.Jiang Nanchun's victory was mainly due to his eloquence and adequate preparations in advance. In fact, the process of running for the chairman of the student union has truly and perfectly highlighted the fundamental capital of Jiang Nanchun's foothold in the market in the future - smart mind, calm reason, and good at assessing the situation and grasping the pulse that can excite himself and others.To borrow a sentence from Jiangnan Chun'ai: "In fact, my college days basically determined my today." At that time, in the first round of election for the chairman of the student union, Jiang Nanchun aimed at a strong opponent, Qian Hai from the Department of Philosophy, the best debater who participated in the Chinese College Debate Competition that year.In order to know himself and the enemy and win every battle, Jiang Nanchun secretly went to the scene to observe and understand the enemy's situation when Qian Hai participated in the department's campaign speech.Just as he was worried, Qian Hai's fame and ability were completely above others, and the gap was huge.But what he didn't expect was that this most "popular" classmate didn't even qualify for the department's group election. Since ancient times, the tragedies of Feng Tang Yilao and Li Guang's unspeakable sorrow, the sadness of unrecognized talents, higher hearts than the sky, and thinner lives than paper, have been lamented by people over and over again without thinking.Often the higher the talent, the more lost in exchange. "Because everyone regards him as their own competitor, and no one is willing to help him, he is isolated. This unexpected result shocked me a lot. I realized that a person's success does not depend entirely on your talent. , the key is how much resources you can integrate and integrate, and then achieve an integration goal." When Jiang Nanchun said these words, he made no secret of his ecstasy when he realized this truth. Participated in the primary election of the chairperson of the department and department. After the first round of the school-level election, only 6 people including Jiang Nanchun were left to participate in the competition.At that time, Jiang Nanchun had become the next target of "strangulation" by various forces because of his miraculous speech.At that time, he thought: "I don't want the Qian Hai incident to happen to me again." Therefore, Jiang Nanchun, who was alerted by the "Qian Hai incident", made a move that made him very proud-"joint vertical and horizontal".A few nights before the vote, he communicated with the presidents of the student unions of each department, exchanging his views on running for the president of the school's student union, and listening to their thoughts.Of course, such exchanges are often arranged in a small restaurant in the school, where you can have a meal for 10 yuan, order two small dishes, and drink some wine.And these more than a dozen student union chairmen of various departments with real voting rights paved the way for Jiang Nanchun to be elected as the school's student union chairman with a high number of votes. Perhaps because he felt that the support of the presidents of the student unions of each department was not enough to make him convincingly elected as the president, Jiang Nanchun's strategies and means were brought into full play in the next stage, which was even more amazing. At that time, Jiang Nanchun's senior brother, Ji Hairong, presided over the entire election process as the current chairman of the school's student union.According to his recollection, after the early primary elections, the final round of elections was traditionally a speech and an impromptu question-and-answer session for the candidates.When the last 6 candidates made their speeches at the student congress, Jiang Nanchun was the only one who gave a speech without a script.Since he was the first to take the stage, this put a lot of pressure on the competitors behind him, and even messed up his hands and feet. According to Jiang Nanchun himself, in order to be able to give a speech without a script, he began to prepare the speech 3 months in advance, and also asked the teachers with "iron" connections in the Chinese Department to revise it many times.One month before the election, in order to ensure that he won, he recited it 20 times a day. Just as Jiang Nanchun expected, during the campaign, the literary and bookish Jiang Nanchun was the first to give a speech on stage. Not only did he give a wonderful speech, but he also answered questions impeccably. Many opponents in the audience have already decided to give up the election.The second one to come on stage was his strongest competitor. Because of Jiang Nanchun's outstanding performance, this student decided to change his strategy temporarily, so he said to the students in the audience: "Student Jiang Nanchun has finished what I want to say. , but I know how to listen better..." Before he finished speaking, one of Jiang Nanchun's "caretakers" immediately stood up and questioned: "This characteristic of yours is most suitable for being a minister under Jiang Nanchun." The audience roared Laughter——Outstanding eloquence and successful strategy made Jiang Nanchun succeed in one fell swoop, was elected with a high number of votes, and successfully became the chairman of the East China Normal University Student Union. With an absolute lead, Jiang Nanchun became the chairman of the school's student union without any suspense.As he got his wish, he was full of beauty for a while, and his face was full of spring breeze.However, Jiang Nanchun owed a "huge" foreign debt of 160 yuan, which paved the way for him to work to pay off the debt later.The well-planned "Money Election" and the "Qianhai Incident" during the election process also confirmed the words of the famous Czech writer Milan Kundera that Jiang Nanchun admired: "The biggest shortcoming in life is that you can't start all over again." Tried, irreversible. Since it is irreversible, you should be very calm. What will happen if you choose another path? It may be better or worse." The campaign taught Jiang Nanchun an important life lesson.And this campaign also changed Jiang Nanchun's future trajectory to some extent, making him always believe that there are no regrets in life, and only the pursuit of a kind of spiritual detachment and the relief of success in constant choices. "Due to the need to communicate with many people during the campaign, to solicit votes, to eat and drink, etc., I suddenly owed others 160 yuan in debt, which was a large amount at the time," Jiang Jiangnanchun recalled, "In 1992 It is unimaginable for a poor and white college student to owe 160 yuan in debt.”In fact, the much-anticipated president of the school's student union and president of the poetry club was not a wealthy son born in a rich family.Like the vast majority of locals in Shanghai, Jiang Nanchun’s parents are also ordinary working class. His father is a financial accountant, and his mother runs a small convenience store. Therefore, in Jiang Nanchun’s own words: he was not born rich. . Misfortune comes, and blessings depend on it. This oriental wisdom and philosophy shows that Jiangnanchun is coming.After being in debt, Jiang Nanchun spent a whole week calculating a math problem related to a turning point in life: "It takes a long time to write a poem or a review article, and the reward may only be 30 yuan; to write an advertisement, just 5 characters, the reward But it could be as high as 1,000 yuan."The result of the calculation is that poetry can no longer be written, and critical articles can no longer be written, and the creation of advertisements is the "right way". In any case, it is precisely because of the "huge debt" of 160 yuan that Jiang Nanchun kicked off the prelude to "going to the sea". In order to pay off debts, Jiang Nanchun helped others as a tutor, and also did "exhausting" physical work that earned seven or eight yuan a day. He also assisted senior seniors who were busy looking for jobs to complete their graduation thesis and earned a small amount of money. material return. Talking about the period of debt repayment, Jiang Nanchun relished: "The second and third graders of the university worked part-time and did social surveys. At first, they earned seven or eight yuan a day like the students. Later, I concluded that I should mobilize more forces. , So I stamped the official seal of the Youth League Committee of East China Normal University on the questionnaire, took it to the neighborhood committee, and asked the old mother of the neighborhood committee to help with the survey. A thank you, but in exchange for a straight rise in income, you can get far more than seven or eight yuan a day return.” Another way to make money part-time is to clean the warehouse. He said: “It costs 20 yuan a day. But after I cleaned for a day, others said that I don’t need to clean it tomorrow, and I only need to clean it once a month.” Various part-time jobs, although very hard, Jiang Nanchun still got some material rewards, but he was still not satisfied.With only a drop in the bucket of income, it takes a very difficult and long time course to really pay off the 160 yuan debt and become an ideal "rich man". Jiang Nanchun, who had a strong sense of "vanity", felt a little unwilling at this moment.Because at this time his dream has become to find a part-time job that can make money easily and give full play to his strengths.He said: "The previous generation didn't accumulate, so I had to make money and start a business by myself very early. And I just got a girlfriend, and the expenses were relatively high, so a small amount of income couldn't meet my usual living expenses at all, but I didn't either. I am willing to go home and ask my parents for money. Parents are not easy after all.” I don't know if it's because opportunities always favor those who are prepared, or because there is no limit to the road, or the help of the self-help, Jiang Nanchun finally got God's favor. At the end of 1992, just when Jiang Nanchun fantasized about earning money, repaying money and saving money easily, an advertising company affiliated to Shanghai Asia Pacific Film and Television Company came to the East China Normal University Student Union and entrusted Jiang Nanchun to recruit college students to work part-time for a month. The basic salary is 300 yuan, and the commission is calculated separately. The main work and task is to receive and shoot TV media advertisements.According to the normal process of this advertising company recruiting college students for part-time jobs, Jiang Nanchun should first post a poster to open the recruitment, but he did not do so.Jiang Nanchun’s considerations are: on the one hand, this part-time job in advertising is an opportunity to give full play to his literary expertise and his talent in business; material temptation. As the saying goes, "The moon is the first to get near the water, and the spring is easy to enjoy the sunny flowers and trees."Therefore, Jiang Nanchun used his "political capital" as the chairman of the school's student union to get ahead.After hearing the news, Jiang Nanchun immediately took the initiative? ? ?Poster went to an advertising company to apply for a part-time job.It just so happened that the person in charge of this advertising company was the former president of the "Xia Yu Poetry Society" of East China Normal University.With no competition from others, coupled with the great help of the former president of the poetry club, Jiang Nanchun found an ideal part-time job for himself without any difficulty.And this job is also a stage that best fits Jiang Nanchun's hopes and dreams - the advertising media industry. The successful application of Shanghai Asia Pacific Film and Television Company means that Jiang Nanchun has really embarked on the road of business. Jiang Nanchun, who has no background in the advertising media industry, has no "diamond diamond", so why dare to take on "porcelain work"?Whenever faced with this question from various reporters, Jiang Nanchun always had his own views and ideas: "At that time, you didn't care whether you had such ability at all, because the poetry writers in the Chinese department had a characteristic, It means always feeling good about yourself, always feeling that you are the best, no matter what you do. My original writing ability was very strong, and the core of advertising is creativity. The so-called advertising at that time was to write a slogan or make up a short novels, and my creative ability is undoubtedly innate. Therefore, I have always thought that what suits me best is not to be a poet, but to be a "rich idler" who can enjoy the fun of advertising. Writing poetry and dabbling in advertising, although in Create a superficially different thing, but the truth behind it is actually not too different.” Of course, creativity alone is not enough. With a strong learning ability, coupled with his hard work like forgetting to eat and sleep, Jiang Nanchun quickly opened up the situation of this part-time advertising job: "I still need to hire a lot of people to shoot commercials in the past few times." Help. When they are doing it, I study hard. Later, I have multiple roles, I negotiate business, I think about ideas, I do planning, I write scripts, then I direct, and then I do post-production Edited, and then took the film by myself to Guangzhou and other places to edit the film, and then returned to Shanghai to dub the film after editing. In this way, I saved a lot of money and learned a lot from it. This is a wonderful experience.” Jiang Nanchun's part-time job journey not only made him the best member of the school's work-study program team, but more importantly, this part-time job brought him far more than material gains, and made him steadily grow from now on. Take the first step into the advertising industry.It should be said that it is precisely because of this unexpected part-time job experience that paved the long and successful red carpet for Jiangnan Chunri's tremendous development in the advertising industry. When he first entered university, Jiang Nanchun was determined to work hard to become a modern poet, writer and critic who was "unprecedented and never to come again", but he was not completely obsessed with his literary complex in his youth.From the part-time job in the second year of university, Jiang Nanchun seized every opportunity to make money.The crazy part-time job was originally to pay off debts, but it soon revealed his extraordinary business talent and business acumen. Jiang Nanchun still clearly remembers that when he applied for the position with a basic salary of 300 yuan, he only planned to work for one month, repay the foreign debt, and then continue to live a leisurely and comfortable life in school and continue to be a member of his poetry club. Long, as the president of his student union.However, if this is the case, we will have no way of seeing how Jiang Nanchun rewrites the history of China's advertising media industry, and continues to shape one immortal myth in the advertising media industry after another.With this thought difference, maybe the Chinese advertising industry will really lose a strong media player.With the success of the first advertising business in part-time jobs, Jiang Nanchun quickly changed his mind about "short-time jobs".In December 1992, Jiang Nanchun began to devote himself to advertising.Since then, he has started his crazy part-time career. So far, Jiang Nanchun still clearly remembers a day in 1992: A student who was still in his junior year was standing in front of the meeting room of a hotel in Songjiang, Shanghai with sweat on his face.He set off from East China Normal University at 7 o'clock in the morning, rode a bicycle for nearly 5 hours, and rushed to Songjiang to meet a boss who manufactured and sold "ant oral liquid" and advertised.After waiting for an hour and a half, the meeting ended.The boss talked to the tall but still boyish student for 15 minutes before sending him back.After more than 5 hours of bicycle "sports", at 7 pm, the student bought 8 meals, one vegetable and a bottle of cold beer in the cafeteria of East China Normal University to "reward" himself.After eating in two, the young man returned to the dormitory, took a cold shower, changed his shirt, and walked happily to the East China Normal University ballroom. "I still remember that the advertisement I designed for them was 'Four ounces of weight, ant oral liquid'. I didn't feel that I had put in so much effort that day, and I only talked with the customer for 15 minutes... On the contrary, I thought that the chairman of the board could meet me 15 minutes, it’s already very face-saving. After eating, I have to go to dance quickly, and my vitality is extremely strong. This is what I want to say: continuous enthusiasm and serious and persistent attitude.” 14 years later, the boss of "Ant Oral Liquid" is still submerged in the vast crowd, while the big boy who sold advertisements in the past is young, promising and vigorous. China's most famous advertising media and NASDAQ listed company Focus Media CEO. And Jiang Nanchun's first part-time job experience is far more unforgettable than that day in 1992.Jiang Nanchun remembered that his first client was a section chief of Huilian Commercial Building. "He was probably quite satisfied with what I said (plan), so he gave me 1,500 yuan to shoot an advertisement." Jiang Nanchun, who knew nothing about it, took this not easy job and started writing the script. After watching one, the section chief was very satisfied, and immediately made a decision and invested more than 100,000 yuan as the cost of advertising and broadcasting. Jiang Nanchun, who won the first battle, did catch up with a good time. In 1992, new commercial buildings were newly built on Huaihai Road in Shanghai. Many commercial buildings wanted to re-establish their image, so Jiang Nanchun launched a campaign of "Reconstruction of Huaihai Road" in due course.Thanks to the support of the Luwan District Commercial Committee, the effect was good. Almost all of the Huaihai Road commercial building image project was entrusted to this college student in his early 20s.Jiang Nanchun was still triumphant when recalling his cleverness back then: "I took a psychological offensive, walked into a commercial building, and told them, 'Everyone has done it, can you do it?'" At this time, the "literary youth" had already decided to go to sea. In Shanghai in 1992, the economy started to start rapidly.The new commercial buildings on Huaihai Road were built one after another. At that time, film and television image advertisements were fashionable, and these advertisements almost made Jiang Nanchun, who was in his 20s, "one-pot".Relying on several solid deals and the reconstruction of Huaihai Road, Jiang Nanchun's status within the company at that time rose rapidly. "At that time, the boss's trust in me reached its peak." Jiang Nanchun said. In 1993, Jiang Nanchun's advertising company ranked 31st in Shanghai's advertising industry, with a total annual income of 4 million. Jiang Nanchun's contribution alone reached 1.5 million, accounting for more than 1/3 of the company's total. The energetic and ambitious Jiang Nanchun also works part-time as a salesman for other advertising companies, and of course also sells advertisements.In just one month, Jiang Nanchun became one of the last two surviving candidates among the original more than 30 salesman candidates. "I remember that in order to sell an advertisement for a column called "Oriental Melody" on Shanghai Oriental TV Station, I recruited several customers a month, and the performance was quite good. By 1993, I was relying on my own strength. It reached more than 1/3 of the advertising sponsorship of the entire "Oriental Melody" column." He recalled. Because of these achievements, the literary youth at this time accidentally became the "big money" on campus. From the end of 1992 to the beginning of 1993, Jiang Nanchun had a deposit of 50,000 yuan, so a "big brother" of more than 40,000 yuan was suddenly added to the desk of the lecture hall of the Chinese Department of East China Normal University.With a mobile phone worth 40,000 yuan pinned to his waist, Jiang Nanchun invites girls to dance in the ballroom, attracting more admiring gazes. The crazy part-time career also makes Jiang Nanchun always have a sense of gratitude to his alma mater, East China Normal University, "If East China Normal University is not an eclectic school, I feel that I have been expelled at least three times. Every time During the exam, my classmates would call me and inform me of the time and place, but I sat in the exam room and didn’t even know who the invigilator was and what the subjects of the exam were.” Jiang Nanchun once said, “Entrepreneurs need to have at least two personalities. : The first is a keen sense of new industries; the second is to be bold and careful.” Perhaps during college, he unintentionally cultivated these two qualities of himself, and his insight into these two personalities has benefited Jiangnan Chunri a lot. shallow.