Chapter 46 Data link: The brains and heroes behind Jiang Nanchun

A gentleman loves money, and he gets it in a proper way; Jiang Nanchun loves talent, and he "receives" it in a proper way. On the eve of listing, Jiang Nanchun preliminarily completed the structure of the company's top managers.According to the team, they are all young and passionate colleagues who have previously achieved some success in their original careers.Among them are Zhang Jiawei, the former senior manager of Tongcheng and MPI (Media Bole Group), Chen Congrong, the former president of East China Region of Phoenix Satellite TV, Liu Xueyuan who joined from "Manager" magazine, and two well-known think tank figures— — CFO Wu Mingdong and Chief Strategy Officer Chen Yan.

Tan Zhi has been the CEO of Focus Media since March 2008. From January 2007 to March 2008, he served as the president of Focus Media. From October 2005 to January 2007, Tan Zhi served as the senior vice president of Focus Media, the chairman and president of Frame Media; in 2004, he served as the chairman and president of Frame Media; from 2002 to 2004, he served as a senior consultant of Hong Kong Tom Group; From 1999 to 2002, he served as the CEO of 8848.net; in 1999, he served as the deputy general manager of Microsoft (China); before that, he served as the senior vice president of UTStarcom China.

Zhi Tan holds a Ph.D. in Computer Science from Worcester Polytechnic Institute in Massachusetts, USA. Wu Mingdong has been the Chief Financial Officer of Focus Company since February 2005.He holds an MBA from Columbia Business School and a BA from New York University. From 1996 to 2000, Wu Mingdong worked in the Global Communication Technology Media Department of Lehman Brothers. From 2000 to 2001, he switched to Merrill Lynch Securities and served as the vice president of the technology investment banking department of Merrill Lynch Securities (Asia Pacific) Co., Ltd.; at the same time, from 2001 to 2003, Wu Mingdong also served as a partner of Ruijie Consulting Co., Ltd.; in 2004 From January 2005 to January 2005, Wu Mingdong served as the director and chief financial officer of Harbor Network Co., Ltd.; from May 2003 to January 2004, he served as the acting CEO of Ruilan United Communications Co., Ltd.

Chen Congrong, born in a journalistic family, graduated from the Journalism Department of Zhejiang University. In 1998, Chen Congrong served as the general manager of Phoenix Satellite TV Zhejiang Branch. "This platform satisfies the two deep-seated complexes in my heart: the media complex and the sense of accomplishment in digital. From then on, I started to learn advertising sales." The advertising revenue of the company has grown from 2 million to 60 million, an increase of 30 times. Chen Congrong's outstanding performance allowed her to be promoted to the president of East China in the reform of Phoenix Satellite TV's mainland business structure adjustment.

Unexpectedly, two years later, Chen calmly resigned as president. "People need to keep learning to keep up with this ever-evolving era." She set her sights on the newly emerging outdoor building media. "I am very optimistic about this new media." Before and after the "May Day" in 2005, Chen Congrong and Jiang Nanchun met for the first time under the recommendation of a friend by chance. "I remember very clearly that we chatted for more than 4 hours at Hanyuan Bookstore, which Jiang Nanchun liked very much. I was touched by Jiang Nanchun's love for this industry. But Jiang Nanchun didn't discuss any promises with me at that time. It is mainly to communicate with me the views, knowledge and prospects of this industry."

In the next half a month, they chatted twice again. On May 23, Chen Congrong officially joined Focus Media as Chief Marketing Officer, and in 2007 as Chief Operating Officer. Chen Yan graduated from Tianjin Nankai University with a master's degree in economics. Since August 2005, he has been the chief strategy officer of Focus Media. From 1986 to 2000, Chen Yan successively took charge of labor arbitration and other work in Qingdao Labor Bureau, and was responsible for marketing and key account management in foreign-funded enterprises; from 2000 to 2005, Chen Yan served as the deputy general manager of outdoor media of Zenith Media Group, founded Established the outdoor media department of Zenith Media Group, providing advertisers with a full range of outdoor media services, including outdoor media planning, media purchase and after-sales service, and published many outdoor media research and academic reports on China's outdoor media market. His views It has been quoted many times by domestic and foreign media.

"My joining was mainly because Jiang Nanchun's words moved me. He told me that the company should be listed within three years." Liu Xueyuan, who joined Focus in March 2003, said that he was also the first high-level member to join Focus .Today, Liu Xueyuan is the vice president of Focus, mainly in charge of Focus's starting business - building LCD network. After graduating from the Chinese Department of Huazhong University of Science and Technology (now Huazhong University of Science and Technology), Liu Xueyuan, who was laughed at by her classmates and said that she wanted to be self-employed, unexpectedly joined a state-owned enterprise-Shenzhen Special Economic Zone Development Group.This enterprise was not only the original largest shareholder of Vanke Group, but also led the development of Shenzhen Yantian Port.After that, by chance, Liu Xueyuan went to the "Manager" magazine as the general manager.

In Liu Xueyuan's view, Jiang Nanchun's success is not accidental, "His hard work has established the inevitability of his success." Liu Xueyuan said that when he is on a business trip, Jiang Nanchun always chooses the earliest flight of the day to leave, "even if he is busy until the morning At 6 o'clock, he will also catch the earliest flight at 8:30." Witnessing the growth process of Focus Media from scratch, he believes that in the future, in addition to the company's need to continue to maintain high growth in performance, how to improve the company's management mechanism is also a key point.

"Focus is a sales-oriented media company. I have always believed that sales should be done by young people. Maybe in another 10 years, I will choose to leave this industry." Liu Xueyuan said. Tu Yafang has been the vice president of Focus Media since October 2006. In 2004, Tu Yafang joined Focus Media as the director of business development. She was mainly responsible for serving major clients such as Motorola, Samsung mobile phones, Samsung printers, Dongfeng Citroen, Ford Motor, Dongfeng Honda, Sony Ericsson, and Audi. From 2000 to 2002, Tu Yafang served as the account director of Chengke Hudong Technology Co., Ltd. in East China, responsible for leading the East China team to assist the company in completing the PITCH and service work of major customers. From 2002 to 2003, served as the client director of Jingxiu Nianhua Advertising Co., Ltd. in the northern area, and was independently responsible for the project of the company's new magazine - "World Homeland", from magazine positioning, content marketing and distribution, to the establishment and operation of the advertising department, media The planning, price and sales strategy formulation, etc., made the magazine profitable one year after it went public.

Zhang Jiawei graduated from the Arts and Crafts Department of Hubei Institute of Technology. He is the youngest member of the team with great ambitions.As the vice president of Focus Media, he has worked for less than 10 years and is currently in charge of Focus Media's hypermarket national network.In the eyes of Focus colleagues, Zhang Jiawei, like Jiang Nanchun, is a workaholic who never tires. In 1998, just one year after graduation, Zhang Jiawei entered Tongcheng, which was later listed in Hong Kong, an outdoor advertising operator mainly engaged in bus advertising.A year later, Zhang Jiawei was promoted to the sales director of Tongcheng Wuhan Branch because of his outstanding performance.

In 2000, after Tongcheng went public, under the recommendation of a friend, Zhang Jiawei joined MPI. The main task was to establish a "big customer" model across the country, that is, to reverse the traditional customer sales and guide them based on customer needs. Re-integrate concepts. Zhang Jiawei regards Jiang Nanchun as his idol. In Zhang Jiawei's view, Jiang Nanchun is an "entrepreneur with genius-like thinking". "Jiangnan Chun is a very strong person, and he has no failure in his eyes. When he first talked with me about the new project of hypermarkets, he answered many of my questions in detail. Because this project has had a long history Many people have tried, including installing TVs to play advertisements in stores in the early days, but none of them succeeded. But Jiang Nanchun said that no one succeeded, we can succeed, and this is where our value lies. This has a great impact on me. Jiangnan Chun's understanding of success has infected me." In this way, Zhang Jiawei, who thinks he has strong execution ability, gave up the options that MPI had already acquired and joined Focus. "Jiangnanchun has its own uniqueness in many aspects, such as attracting talents. Many companies use wages as a means, which will increase costs, but Jiangnanchun is not. Jiangnanchun uses spirit to infect everyone, and describes a vision for us: The future of electronic and information-based outdoor advertising, and his vision for the new century, he infected everyone with his contagious speech, making us feel that our current efforts have a bright future.” Ji Hairong graduated from the Chinese Department of East China Normal University, and later studied in Japan. He has a master's degree from Ehime National University of Japan and an MBA from the Business School of Aoyama Gakuin University.He joined Focus in February 2005 as director of public relations, and later promoted to vice president, responsible for the company's mobile phone, digital TV and other new media businesses, as well as marketing, public relations, and external cooperation and exchanges.Prior to this, Ji Hairong served as account director in IDG and Yongyi Media.