Chapter 64 Jiangnanchun classic quotations

People who knew Jiang Nanchun said that he was quick in writing and eloquent, and he was eloquent when talking about things.Indeed, with a liberal arts background and a background as a campus poet, Jiang Nanchun's interviews with reporters in public places are always humorous and witty, as if reciting a well-known speech script. At the same time, Jiang Nanchun's quotations are just like his own, passionate, unrestrained, full of vitality, but not? ?points jump.Therefore, there are many well-known classics in Jiang Nanchun's many discourses. Jiang Nanchun said that there is a saying in the Yongyi advertisement that he created, "It is moral to have an affair once a year."Jiang Nanchun's so-called "derailment" means that everyone must have subversive and illogical views. In Jiang Nanchun's office, there are even two big characters "perverted" hanging high above, so that employees can change their normal way of thinking.Because he always believes that the most conservative creed is not necessarily safe, but may be the most dangerous.

Under Jiang Nanchun's "abnormal" theory, Yongyi almost occupied Shanghai's IT advertising market. "Business is not equal before creativity." "Creativity creates business." "The final return on investment between a creative business and a non-creative business is very different. Imagination creates your profit margin." Jiang Nanchun said: "It is my 'success theory' that subversive ideas can create wealth more." However, regarding how college students start their own businesses, Jiang Nanchun said that in addition to having a subversive brain, we must try more. Only then is it possible to succeed.At the university stage, success or failure is not important, the key is that you have participated in the planning of life, and you have also experienced tempering and accumulated experience. "What should I do if I have an idea and no money to start a business? It doesn't matter. As long as the juniors and younger sisters are willing, I can make venture capital for some projects with market potential." Jiang Nanchun, who is full of creativity, is actually full of humanity.

"Chen Tianqiao has very good judgment in the industry. He is the kind of person who knows how to make money. When ordinary people fight on the overcrowded bus to win a little space for themselves and feel good about themselves, Chen Tianqiao has already sat on the bus. The bus that no one snatches is racing away, leaving you in the dust." "In my opinion, China is currently the fourth largest media market in the world, but according to authoritative forecasts, by 2008, China's ranking will rise to the second in the world. Therefore, if the media process can be restructured, it will bring Huge business opportunities and extraordinary business profits.

"However, the use of the media comes not only from the vast market space, but also from the unrestrained imagination. Without imagination, the market can only be a stagnant pool without any vitality." "As for the merger, Juzhong Yu and I basically completed the negotiation only two times, and the relevant legal work took three to four weeks. Regarding the valuation, we have similar understanding of each other's valuation. In general , the merger between the two parties was carried out on reasonable terms, and after the merger, "in the newly opened market, Focus is the big brother of course."

"Misappropriation of money is not a bad thing, because the development of the company needs capital to promote, including my later acquisition framework medium, a large amount of investment needs the support of foreign capital. Opening up the channel of capital can raise more money and develop your business. There is nothing wrong with a bigger business. The key is what do you do after you have collected the money? If we have a good use, we have brought better returns to each shareholder and the sustainable development of the company’s performance. I think 'circling money' is right, and 'circling money' is a good thing."

"Before I started Focus Media, I was relatively high-profile, because I had a lot of innovative ideas to express. Focus Media wants to lead the development of this market. As a market pioneer, I need to educate this market, so I will also participate in various speeches will express their views. "Before we created new media, the market already had this demand. We created a new media that needs to tell advertisers what the market trend is and what the commercial value is. Now building TV advertising has been recognized by advertisers. And we Our peers have shared this process. Therefore, as a qualified and excellent market pioneer, we need to educate the market.”

"There will always be difficulties. There are many irresistible factors in difficulties. We must be more calm in the face of force majeure, because even failure is an experience, and the intensity of experience brought by failure will be higher. You know, experience With great grief and great pain, life will be rich." "During that time, I was burning money, not only my 10 years of accumulated money, but also my 10 years of youth." It was in the SARS period, and many situations were difficult to judge. From January to April 2003, the sales speed was slower than I expected."

"Afterwards, I often ask myself whether I will continue to invest 20 million after the 30 million is spent. My answer is yes. According to my personality, I will not accept this kind of failure. But when Softbank's money arrives, this assumption cannot Textual research will always become the past tense.” "Life is the accumulation of many experiences. It is not important to be happy or sad. What is important is the intensity of the experience. If this intensity can reach the shocking level and bring a strong experience to our hearts, it is valuable. When we are in Looking back at the last moment, I have experienced a complete fiasco, great grief and great pain, and this kind of life will be rich. If life is full of small sorrows and small joys, how boring it is." Jiang Nanchun said.

Jiang Nanchun's life is vertically balanced. When he was in college, he finished all his romances. Now it is time to concentrate on starting a career, and his romances are left on campus.However, it is not difficult to see from this passage that Jiang Nanchun's romantic feelings still exist. Recalling the scene when he faced a funding gap, Jiang Nanchun said today that he couldn't imagine what would happen if he gave up at that time. "Once you give up, you won't know how close you are to success. You won't know where the line is until you cross that line." "There is a big plaque in my office with two big characters 'abnormal' written on it. Newcomers are all surprised, and my explanation for this is: what I do is to change the attitude of consumers through my own efforts, So it's called 'perverted' for short."

"In my eyes, there is no new industry, only valuable industry. In fact, I always think that I am doing a 'boring' industry, which is to make full use of people's boring time such as waiting for elevators and flights, to allocate audiences and Create value. Everyone knows that aviation magazines are full of advertisements, but why do people read them on the plane? Because they are boring. In fact, many companies listed on Nasdaq are now operating in the "boring" industry. The key is whether you can Cultivate this 'boring' to create tangible value." "When you are in a position, you don't want to come down. If you come down, you feel that you have lost your image. Therefore, if you want to maintain this image, you have to pay the price, invest in it, and keep it competitive. force."

"Focus is a company whose nose is faster than footsteps, at least in the past few years. We are always sensitive to the 'smell' of the future market. Every time we enter a field, we have a certain direction. Sufficient preparation, this should be a factor in the company's rapid growth."