Chapter 67 Epilogue how much "love" can come again

Fragile trust has no winners, and hasty encounters have no true love.The more rational capital market no longer believes in the "one night stand" of "love at first sight". What investors want is the kind of long-lasting "true love" that can be sworn in forever.Undoubtedly, Focus Media is a popular lover worthy of "dating" in the eyes of many investors. Thinking determines corporate behavior, and creativity determines the flow of wealth.A stormy Asian financial crisis made South Korea's Samsung see through the dead end of price competition for homogeneous products, and embarked on a new journey of "blue ocean strategy" to create market value.Yongyi's 10-year journey alone has made Focus Media CEO Jiang Nanchun see through the "rolling red dust" in the traditional advertising industry. While getting rid of the empty thinking of the old advertising framework model, he boldly opened up a new field of outdoor building TV advertising.

The threshold of the industry is low, and we must always beware of others copying guys to grab the territory; the threshold is high, it is difficult to develop ourselves, and competitors are still not vegetarian.The focus model is easy to replicate, and the investment in LCD TV equipment is huge, but Jiang Nanchun has created the history of the capital market. When it comes to history, Qian Mu, a master of Chinese studies, said: "Western history is like a play, and Chinese history is like a poem. The changes in Western history are more obvious and easy to see; the changes in Chinese history are hidden in the inside. Make it difficult for people to notice.” However, the process of history is always constantly revising our judgment.The performance of Focus may not be flawless or perfect, but in 2005, known as the "second year after the opening" of building LCD TV commercials, the plays performed with Focus and Jiang Nanchun as the protagonists have both the ups and downs of the play and the poetic. All in one breath.

Some investors in the United States often inquire about the business roadmap of Mobius, director of Franklin Templeton Fund Company, which is regarded as a shortcut to get rich quickly.But Focus Media quietly blindfolded investors and captured their hearts. You should be like Sun Zhongmou when you have children, and you must learn from Jiang Nanchun to make money.But how much of this love can come again?Where is the next Jiangnanchun?Where is the next focus?