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Home Categories political economy
Very Marketing Wahaha: Practical Lessons from China’s Success
Chapter List (64) Free
- 1: 1. Surpassed Coca-Cola for the first time
- 2: 2. Sing ahead amid doubts
- 3: 3. Marketing dilemma
- 4: 4. The value of marketing
- 5: 1. Born in 1987: the era of "entrepreneur economy"
- 6: 2. The sun god: the other half of the "Gemini constellation"
- 7: 3. Stay away from rage and rebuild credit
- 8: Marketing Archives A Sun God's Marketing Mistakes
- 9: Marketing Case II Wahaha Marketing Planning Six Cases
- 10: Where is the "strategic transformation point" in marketing point of view?
- 11: Primer
- 12: 1. Zero distance with consumers
- 13: 2. "Paranoid" advertising bombing
- 14: 3. Debate on brand extension
- 15: Marketing Archives - Playback of 20 Years Classic Commercial Songs
- 16: Marketing Archives 2 The Evolutionary Path of Local Brands
- 17: Marketing Views Nine Misunderstandings of Chinese Brands
- 18: Primer
- 19: 1. Let everyone in the marketing chain make money
- 20: 2. 150000:2000, how many people are needed for marketing?
- 21: 3. How to make marketing safer?
- 22: 4. China's biggest "marketing dream"
- 23: Marketing Research Why do retail store owners recommend your products?
- 24: Marketing Case Procter & Gamble's "China Township Strategy"
- 25: Primer
- 26: 1. A river of spring water flows westward
- 27: 2. Market share and profit: one cannot be missing
- 28: 3. "Planned economy" clenched into fists
- 29: Marketing case How does KFC "stake the horse" in China?
- 30: Primer
- 31: 1. Heavy domestic products
- 32: 2. Wahaha's "Four Basic Principles"
- 33: 3. "Win-win" for everyone
- 34: Marketing Case: Pepsi Cola encounters "earthquake" in Sichuan
- 35: Major trend of marketing archives: the center of gravity of international multinational companies shifts to China
- 36: Primer
- 37: 1. "Warmly welcome Robust"
- 38: 2. "Milk" Zhanshen State
- 39: 3. The classic marketing "war of attrition"
- 40: 4. It is hard to describe Danone's "fate"
- 41: Marketing Archives 1 "Robust" changed its owner three times
- 42: Why did Robust suffer setbacks across the board?
- 43: Primer
- 44: 1. From "ridiculous" to "Coke"
- 45: 2. From national banner to follow-up strategy
- 46: 3. Surrounding the city by the countryside
- 47: 4. A "Gentleman's Game" of a Mature Enterprise
- 48: Marketing Archives - Coca-Cola Success Book
- 49: Marketing Case 2 Coca-Cola's Distributor Strategy
- 50: Marketing point of view Business war is not war
- 51: Primer
- 52: 1. Surprise
- 53: 2. Who actually wore the emperor's new clothes?
- 54: 3. Why do you plan?
- 55: 4. Interpretation of the "third place" phenomenon of Chinese enterprises
- 56: Marketing Case The Marketing Dilemma of Nongfu Spring
- 57: Marketing point of view Is Chinese enterprise management or operation?
- 58: Primer
- 59: 1. Big changes in the industry
- 60: 2. Four "Musketeers"
- 61: 3. "Three Alls Campaign"
- 62: Marketing Case "Lucky" Iced Tea
- 63: "Marketing in 2005" in the eyes of Kotler
- 64: postscript
