Chapter 36 Primer

Someone asked Steele, the president of PepsiCo in the 1960s: "What made Pepsi succeed?" Steele said: "There is only one secret, that is, we have found a great competitor, and its name is Coca-Cola." Ted Levitt, author of Marketing Myopia, writes: "If you don't have the right opponent in marketing, you're waging the wrong war. If you're not thinking about your opponent, you're not thinking .” All the great business wars in the world have emerged because of some great opponents.This is the case with Pepsi and Coca-Cola, Sony and Panasonic, and Ford and GM.A great rival will inspire a passionate business confrontation, bring about the prosperity of an industry and the flight of a dream.

In every period of Wahaha's growth history, there are some radiant opponents standing in parallel with Wahaha Hustle, and they see each other's tricks, allowing each other to enjoy success and happiness.Among them, Robust is probably the most memorable and respectable one.It has the longest confrontation with Wahaha, and the fiercest battle.In the past ten years, they have been the most important competitors in the Chinese beverage battlefield, and this battle has promoted the expansion and maturity of the entire industry.The founder of Robust, He Boquan, like Zong Qinghou, is an entrepreneur who is obsessed with marketing and has a deep understanding of it. However, the fate of Robust is so ups and downs that it makes people feel speechless.