Home Categories political economy Very Marketing Wahaha: Practical Lessons from China’s Success
Zong Qinghou said that in his lifetime, two things are the most memorable and unforgettable. One is the two tears shed in front of the public. In April 1992, Shangcheng District of Hangzhou, where Wahaha Company is located, commended officials who had contributed to the development of the economy, and Zong Qinghou won the highest award of 100,000 yuan. Ten years later, in July 2002, Zong Qinghou once again won the highest honor awarded to entrepreneurs by the Hangzhou Municipal Party Committee and Municipal Government - a grand prize of 3 million yuan.Personal value and corporate value have been recognized by the society. Zong Qinghou received the award twice and shed tears twice.

Second, the joint venture between Wahaha and Danone, a well-known multinational company, has become one of the five largest overseas companies under the entire Danone Group, and it is the company with the highest profit rate.Every time Zong Qinghou went to the Danone headquarters in Paris, France to attend a high-level meeting, a bright red five-star red flag would be hoisted in front of the headquarters. "This is my happiest moment," Zong Qinghou said with emotion, "The value of Chinese enterprises has been respected by the world."
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