Chapter 25 Primer

In the 1960s, due to changes in the international situation, Mao Zedong proposed to build a large steel base in Panzhihua, where the Jinsha River and the Yalong River meet in southwest Sichuan.Some people objected, thinking that Panzhihua is too remote and remote.Mao Zedong said, I will ride a donkey down to Xichang.It was also suggested that we cannot afford too much investment.Mao Zedong said, take my manuscript fee.When encountering more specific difficulties, some people complained that it was not suitable to build a steel plant in Panzhihua and the terrain was uneven.This time it was Zhou Enlai who answered with a smile, and it was all right after a bit of manipulation.So far, the place name of Panzhihua Iron and Steel's central factory area is still called "Nong Nong Ping".

What an exciting and enviable revolutionary romanticism.But that is a thing of the past after all. Since 1994, Wahaha has invested more than 1 billion yuan to build 25 production base-type branches (excluding branches under construction in 2002) all over the country, which are distributed in more than half of China. This is undoubtedly a big game.Subsequent facts proved that it was precisely because of Zong Qinghou's foresight and good planning, and his solid layout, that Wahaha took the lead in marketing and finally became popular. In today's market economy, in the face of such a huge investment strategy, no one dares to be romantic, and no decision-maker operates without prudence.

Then, how did Zong Qinghou successfully invest in the layout and plan for the national market?