Chapter 18 Primer

In China, how many salespeople are needed for the annual sales of billions of dollars in food? How to make your products appear on the counters of hundreds of thousands of small rural chicken feather shops in China? What are the supporting points for brand enterprises and distributors to form a community of interests? Wahaha's annual sales are nearly 8 billion yuan, and its advertising investment exceeds 500 million yuan. Its products cover almost every town in China.Since 1994, it has been the largest beverage and food company in China, and its total sales in 2001 was the sum of the second to fifth largest beverage and food companies behind it.

Wahaha's marketing model has so far been a very attractive mystery in the Chinese marketing circle.