Chapter 23 Marketing Research Why do retail store owners recommend your products?

Retail stores are the last stop for all products to face consumers, and the owners of retail stores are very shrewd businessmen who are good at observing words and deeds.In many cases, consumers are at a loss standing in front of the counter, and the recommendation opinions of the boss or salesperson on a certain product are very important.But why do they put some items prominently and others in the corner?Why push some products so hard and not others?For the writing of this chapter, we conducted a small survey among 20 retail store owners in Zhejiang, Jiangsu and Shandong. The data we got may give you some insight.

Survey method: Of the following six answers, choose three in order. Survey summary: Obviously, smart retail store owners are most concerned about considerable profits, product sales and long-term relationships with distributors.Among them, "having a long-term business relationship with dealers" is the most popular among the "first choice". Zong Qinghou often said that "the 'meat' of the Chinese market is in towns, but the 'bones' are in big cities".The industry is quite controversial about this, and some even think that this is Wahaha's "cowardly war" excuse in the face of multinational brands.However, judging from the ups and downs of many beverage brands in China and the market performance of Wahaha, it cannot but be said that this is at least a very sensible and sober understanding.Another fact that is not well known is that those proud multinational brands have already plunged into the vast urban market while we are arguing about it.The following is a valuable material provided by Mr. Li Hailong, from which we can see the hard work of Procter & Gamble, the world's largest advertising company and the largest daily chemical brand, in the urban market in China.