Home Categories political economy Very Marketing Wahaha: Practical Lessons from China’s Success
Looking at the long list of the world's top 500 companies, those respectable names have gone through ups and downs like waves washing sand, and finally accumulated preciousness. The concept and spirit of development.No matter what country they grow in. In the Chinese corporate world, what we witness is often another scene. In the last few years of the 1990s, a new beverage product—drinking water—came to shine. Leading companies such as Wahaha and Robust quickly activated and expanded the purified water market.However, no one expected that at the turn of the spring and summer of 2000, the Yangshengtang company, which started from the production of Guibie Pills, came out of Xiluli, trying to stage a subversive change in the direction of water marketing with an almost heretical attitude.Through this "famous water battle", we have to face the question of the century: Compared with the world's top 500 companies, what are the growth genes that Chinese companies that are good at planning and eager to create "myths" overnight lack?Why do Chinese operators allow their enterprises to go through a century?

Press "Left Key ←" to return to the previous chapter; Press "Right Key →" to enter the next chapter; Press "Space Bar" to scroll down.
Chapters
Chapters
Setting
Setting
Add
Return
Book