Home Categories political economy Very Marketing Wahaha: Practical Lessons from China’s Success
There is an English proverb—— Q: Where does an 800-pound gorilla sleep? Answer: I can sleep wherever I like. The US Coca-Cola Company, the world's number one brand, is almost such an 800-pound (probably more than 800-pound) gorilla that is big enough to have fun everywhere. Wahaha "Very Coke" was born next to the bed of this gorilla.This is undoubtedly a dangerous game. So far, the game is not over.But in any case, it is destined to become a classic business war in the history of Chinese enterprise development, where the small fights the big and goes against the trend.

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