Chapter 58 Primer

"How long can the advantages accumulated by Wahaha in 15 years last?" Zong Qinghou asked at a Wahaha manager meeting.He said the answer himself without waiting for anyone to answer, "I think it will not exceed 15 months at most, and it may only be 150 days." The most successful marketing guru in China so far has always maintained a sense of crisis in the face of future uncertainty. We know that there are four elements that enterprises can maintain their advantages: quality advantage, technological advantage, monopoly advantage and capital advantage.However, in the era of super-advantageous competition, these advantages can disappear overnight: with the prosperity of a certain market, today's high quality will quickly become the standard and popularity of the entire industry tomorrow; In the face of the ever-changing demands of consumers, it will either become superfluous or appear very pale; the advantage of monopoly will not be maintained under the repeated impact of innovators inside and outside the field; as for the advantage of capital, if there is no sustainable competitiveness, it will be nothing more than An "oxygen bottle" that makes people linger.

How long can Wahaha's huge marketing network, powerful brands and long product chain formed in the food and beverage industry last?Perhaps this is the most bleak proposition that the Chinese beverage giant needs to face.Looking around China's beverage market today, the grim situation we have witnessed is full of emotion: on the one hand, national brands are withering from time to time, and on the other hand, multinational brands are stalking. The real contest has just begun.