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Chapter List (24) Free
- 1: New Strategic Thinking for Breakthrough of Consumer Goods
- 2: Chapter 1 Wine and Tea——How to Close the Distance between Man and Nature
- 3: Section 2 Low-end Wine
- 4: Section 3 Chinese Wine
- 5: Section 4 Medium and low-end tea
- 6: Section 5 High-end Tea
- 7: Chapter 2 Belle Women's Shoes - A Successful Model of Chinese Brands
- 8: Section 1 Belle's Past and Present
- 9: Section 2 What is the industry essence of women's shoes retail
- 10: Section 3 Industrial Chain of Women’s Shoes Retail
- 11: Section 4 Operation of the three major women's shoes companies in the industrial chain
- 12: Section 5 Summary
- 13: Chapter 3 Anta’s imitation + transcendence
- 14: The story behind the first sportswear industry
- 15: The second section of Anta's struggle history
- 16: Section 3 The Power of Imitation
- 17: Section 4 Beyond Dreams
- 18: Section 5 Summary
- 19: Chapter 4 Selling Online - Shopping Is That Simple
- 20: The first section looks at how Taobao PK off eBay eBay
- 21: Section 2 Belle
- 22: The third quarter Zara (ZARA)
- 23: Section 4 Vancl Eslite (VANCL)
- 24: Section 5 Talking about online shopping in the mobile phone market
