Chapter 12 Section 5 Summary

Looking at the development of women's shoes retail business in Mainland China, Belle is the only company that can fully satisfy the essence of women's shoes. It fully reflects women's various needs for shoes; Transportation, and retail promotion can lead the industry, coupled with a clear brand positioning, so it can "be bigger and stronger", becoming a role model in the women's shoes industry. Even though the imitation and plagiarism of the following Saturdays is pressing everywhere, Saturdays have missed the opportunity to grow bigger and become the industry leader.

Although Daphne tried to use another way to gain market share through unique product design, it suffered from high design and production costs, large storage requirements, insufficient number of stores, unclear brand positioning, and the two product lines did not meet the ever-changing demands. Women's shoes demands, etc., so the products did not adequately cover the market needs of the women's shoes industry. We conclude that Belle is thriving and has become the number one in the women's shoe retail industry. references China Investment Consulting Network (2007), "Daphne: Women's Shoes Giant Quickly Occupies the Mainland Market".

China Logistics Bidding (2009), "Belle's On-Demand Logistics Supply Chain", http://wuliu.sz.bendibao.com/news/200999/128260.shtm. China Shoes Internet (2009), "ST&SAT Collection Box on Saturday" http://www.chinashoes.com/Channel_news/2008/01/Saturday/. Peking University Vertical and Horizontal Management Consulting Group (2009), "The Forerunner and Leader of China's Management Consulting Industry". www.allpku.coni/blog/zhanghongbo/2009/06/22/3763.aspx. Belle (2008), Annual Report. Belle Information (Http://www.belleintl.com/Detail.aspx? D=53, 65, 132, 25).

Belle Information: Brand Family: http://www.ppsj.com.cn. Daphne (2008), Annual Report. Textile Resources (2009), "Ladies Shoes Brand Belle: An Elephant Running Fast in Crisis", http://info.china.alibaba.com/news/detail/v3-dl003997006.html. Zhou Sen, Liu Wenying (2004), "More than half of the world-class enterprises have settled in the South China Raw Material City", http://news.sina.com.cn/s/2004-07-09/07003033110s.shtml. Saturday IPO (2009), Initial Public Offering of Stock Prospectus. Zheng Yaozong (2009), "Enterprises Explore Domestic Demand Business Opportunities Daphne Chen Yingjie", http://www.capitaleritrepreneur.com/common_emag/view_content.php?id=1 issue_no=57&pub_id=23&top_id=107&art_id=89851.

Sina Shangpin (2009), "Daphne and Belle compete for the No. 1 place in women's shoes withdrew from shopping malls at low prices", http://www.qingdaonews.com/gb/content/2009-10/21/content_8177246. htm. Wei Lian Clothing (2009), "Belly builds demand penetration production "on-demand" supply chain", http://www.2008gd.com/xinxil/index2.asp? id=222.