Chapter 19 Chapter 4 Selling Online - Shopping Is That Simple

With the popularization of personal computers and the continuous expansion of Internet coverage, the number of people using the Internet is increasing day by day, making online sales one of the fastest and most extensive sales channels today. With the rapid development of domestic e-commerce, large companies from all walks of life are putting their products on the Internet to expand their fields one after another. Some companies can realize profits in this emerging low-cost, high-coverage business model, while The company ended up switching back to a traditional business model.This shows that in order to be successful in online sales, you need to grasp the essence of online sales.

This report uses five case studies to explore the nature of e-commerce and how it differs from traditional sales models, so as to understand the elements needed to successfully sell products on the Internet.