Chapter 7 Chapter 2 Belle Women's Shoes - A Successful Model of Chinese Brands

At present, there are more than 7,200 enterprises engaged in shoe production in China. In 2007, the total consumption of women's shoes in China was 6.5 billion pairs, and the total market consumption reached 235.2 billion yuan. increase.China has become the world's largest consumer market for women's shoes for 13 consecutive years. In China's huge and rapidly growing women's shoe market, the market share of the top ten women's shoe brands is only 38.4%, accounting for about 1/3 of the country's total consumption.Women's shoes of various brands in the domestic market are divided up in the world, which seems to be directly related to the low technical requirements of the women's shoe manufacturing industry, the easy imitation of design, and the low barriers to market entry.However, when we carefully explored, we found that Belle Shoes actually accounted for six of the top ten sales of women's shoe brands, and its marketing performance was outstanding, with a gross profit rate of 65%. People are curious about the secret of its success.

With the above problems in mind, this article focuses on how Belle became an industry leader and how to integrate every link in the industry chain, from product design, raw material procurement, manufacturing, warehousing and transportation, order processing, sales and promotion, so that it can meet the needs of women's shoes. The beautiful and changeable nature of the industry has allowed it to stand out in the fierce competition, far surpassing its main competitors Daphne and Saturday, and dominate the Chinese women's shoe market.