Chapter 60 After the "bitterness" is exhausted, "sweetness" will definitely come

It is the law of nature and the truth of life that bitterness comes first and sweetness comes first. Recalling the decades of hard work in the mall, Lin Yucun is deeply moved. The Century Tianding Commodity Trading Market, located in the core area of ​​the commercial street in the metropolis of Beijing, was built by him. On May 18, 2002, Lin Yucun's Century Tianding Investment Co., Ltd. defeated many competitors and formally obtained the right to use and operate the abandoned factory building. Since then, it has also begun a two-year arduous struggle. Century Tianding Commodity Trading Market is located in the core area of ​​Beijing Metropolitan Commercial Street, only 800 meters away from Tiananmen Square. Its predecessor was an abandoned factory building, but it is full of Soviet-style architectural style, with 56 domes similar to yurts on it. Let Lin Yucun fall in love at first sight.He decided not to hesitate to invest huge sums of money in renovation, determined to build it into a high-grade indoor brand apparel plaza, and an information center, display center, and trading center for national brand apparel.

Investing huge sums of money to transform the Century Tianding commodity trading market is the biggest challenge in Lin Yucun's career. On February 18, 2003, Century Tianding Company organized a seminar for agents of well-known clothing brands, with more than 50 agents participating.Using this meeting, they did a lot of publicity work, printed exquisite investment promotion brochures, and printed exquisite publicity patterns and words on the brochures.Strive to build Century Tianding into a clothing wholesale and retail base based in Beijing and radiating across the country.However, his efforts did not win the favor of customers.

Later, he tried several times to attract investment, but each time he encountered difficulties and lost consecutive battles. In desperation, he finally had to start reforming. At the beginning of April 2003, with the support of relevant government departments in Beijing, Century Tianding Brand Clothing Plaza underwent a comprehensive transformation, and spent hundreds of millions of dollars for reconstruction.Since then, Century Tianding has become one of the commodity trading markets with the largest single area, the most complete supporting facilities and the best shopping environment in Beijing.At the same time, Lin Yucun also offered free property management fee preferential activities for settled merchants, attracting more than 1,300 merchants within two months.We have also made great efforts in after-sales service, and established a maintenance team to provide consumers with free professional maintenance services.

Now, when people in Wenzhou are mentioned, most of them will think of them who are rich and spend a lot of money, but today's "sweetness" is inseparable from the "bitterness" they suffered in the past.Recalling bitterness and thinking sweetness, although we are rich today, we should not forget the bitter days of the past. Instead, we should face the future with greater motivation and vigor. The first impression of Wenzhou people is that they are "specially able to endure hardships". Indeed, Wenzhou people are a group that can endure hardships. It is because of their hard work and perseverance that they do business all over the world and accumulate huge wealth.Lin Yucun's entrepreneurial experience well reflects this point.

The first batch of Wenzhou people who started their businesses endured the most hardships. They left their hometowns, went to Sanya in the south, Mohe in the north, Lasa in the west, and Qingdao in the east. Their footprints can be found all over the country. Countries, crossed mountains and rivers, traveled across oceans, and came to Italy, France, Germany and other countries to run their own businesses.Just as a Wenzhou native who has been doing business overseas for a long time said: “In many cities in continental Europe such as Berlin and Paris, there are tens of thousands of people in Wenzhou doing business. Most of them rely on their own hands to make enough money for the first Bucket of gold, after having a certain amount of capital, turn to some small businesses.”

When Wenzhou people do business in a foreign country, they often encounter difficulties that many people cannot imagine, such as language barriers, no fixed place to live, and bullying. Only Wenzhou people can experience this kind of suffering, but they all endured it.Because they understand the purpose of their own business, why they have to come out and suffer these hardships, it is for a better future and to realize their own value in the business field. In their eyes, hardship is a kind of tempering for themselves. Since they choose a life different from ordinary people, suffering is inevitable, so they need to be mentally prepared to live a hard life.Wenzhou people's desire to make money and dedication to entrepreneurship make them prefer to endure hardships rather than wait and rely. They understand at any time that only by passing the hard times can they exchange for a new life.For a long time, after several generations of development, the spirit of bearing hardships has become an indispensable spiritual food for Wenzhou people to venture into the world and do business.It has formed the spirit of self-employment, continuous advancement and continuous development.

Many people believe that Wenzhou people can suffer because they are poor and have to suffer.In fact, this kind of statement is biased. Many Wenzhou people had a good life before they started their businesses, but the aggressiveness in their bones made them willing to give up the comfortable life and pursue it constantly.For example, the second and third generations of Wenzhou businessmen, most of them are born in the 70s and 80s, and their growth environment is much better than that of the first generation. They can also endure hardships, dare to start businesses in difficult places, and develop Momentum is stronger.This is the influence of their parents. This spirit has been deeply imprinted in their minds. If they want to make their own world, they still need to work hard and forge ahead.They deeply understand the principle of "bitterness" first and then "sweetness". They are neither too cautious nor bold, and realize their dreams step by step.

No matter how big and strong Wenshang’s business is, they will work as hard as they did in the early days of their business. Most of Wenshang’s businesses are now successful, wealthy, and spend a lot of money. Today’s “sweetness” is inseparable from the “bitterness” they suffered of.Recalling bitterness and thinking sweetness, although we are rich today, we should not forget the bitter days of the past. Instead, we should face the future with greater motivation and vigor. People in Wenzhou are unwilling to be lonely and have great ambitions. They give up their comfortable life and leave their hometowns. It is not just to make a living or support their families, because there are few people in Wenzhou. With a lot of land and scarce resources, they have to develop outward, constantly looking for a higher living space.

◎Only by immersing in "bitterness" can you get the head of "sweetness" - we always say, first bitterness and then sweetness, but not all "bitterness" can be turned into "sweetness".In the stage of experiencing "suffering", you can't immerse yourself in it, you can only try to break free.