Chapter 61 You can say "failure", but you can never say "death"

Market risks and opportunities always coexist, and the higher the profit, the greater the risk. Don't be afraid of failure while making profits. The terrible thing is that you can't stand up after failure. After retiring from the army, Chen Songnan went to Shanghai to do business, and has been involved in many industries, such as electronic product sales, maritime shipping, e-commerce and health care products market.He has been very successful, but also experienced many failures. At his most glorious time, he owned 3 10,000-ton giant ships and founded Zhonghao Chemical Network, which has an annual turnover of 600 million yuan. However, a major blow almost bankrupted his business overnight.During his maritime shipping, he contracted three giant ships capable of carrying 10,000 tons of materials, and spent huge sums of money to build the Juren National Pharmaceutical Port.At that time, oil prices were extremely unstable. The sudden rise in oil prices caused his two oil tankers to lose tens of millions of yuan in one voyage. Moreover, affected by international oil prices, the country issued relevant regulations, which indirectly led to the death of his grand plan. .

Faced with such a big setback, he was not discouraged and took it calmly.He regards this failure as the first step in the journey of thousands of miles. In the face of difficulties, he can step over every time with the tenacity of a soldier and rekindle his passion for entrepreneurship. He named his company "Giant" , I just want to stand upright and do a great job here. After the establishment of the giant company, he made a big deal. When Chen Songnan inspected the market, he learned of the long-established "Ximending" in Taiwan and Southeast Asian countries, which is synonymous with commercial and entertainment centers in the local area.At that time, the Yingong commercial building in Shanghai was not doing well, so he spent 100 million yuan to acquire the commercial building.The commercial building covers an area of ​​14,000 square meters and is adjacent to Shanghai Huxi Workers' Cultural Palace. It is a prosperous commercial area with dense crowds and convenient transportation.After acquiring the Silver Palace Commercial Building, he remodeled the shopping mall and introduced the concept of building a commercial and entertainment center in Shanghai to lead the trend of goods and entertainment.

Today, the Silver Palace Commercial Building in Shanghai is very similar to the “Ximending” in Taipei. It has more than 400 “shop-in-shops”, mainly dealing in fashion clothing and trendy gifts, and is equipped with catering, fitness, entertainment and other facilities. .Its completion and opening has become a highlight of Shanghai's business. Wenzhou people have traveled all over the country and the world. They have suffered setbacks and experienced much more failures than successes. If they fail, they will give up completely. If they fail, they will never recover. Why are they so strong.The belief of Wenzhou people is to sum up experience and lessons after failure, so their psychological endurance is relatively high, and they are much stronger than businessmen in other places.Shopping malls are like battlefields, and failure is a common occurrence in military affairs. The road to doing business is full of risks, and it is impossible for one person to overcome them successfully every time.On the contrary, it is only after experiencing failure that you can seize opportunities and bounce back.In the eyes of Wenzhou people, there is no failure at all, "failure is also a hero".Failure is not a blow to them, but the best way to accumulate business experience.

In the core of Wenshang, it is possible to fail but never perish. In any case, failure should be faced correctly, and failure is not nothing. The experience gained from failure is very precious, and it is more valuable than the experience after success Be real.If you fail, you can sum up your experience and do it again, but if you lose the enthusiasm for starting a business and the enterprising spirit, you will die completely.Wenshang has a flat heart towards failure. If you fail, you have nothing to fear. You just start all over again. With failure as a stepping stone, you will walk more calmly.

Wenzhou people who dare to bear the "failure" do not consider "whether they can succeed or what to do if they fail" when doing business, but "whether it is worth doing and whether it is worth doing."If it's profitable, try it even if it fails.In their view, as long as some objectively existing risks can be overcome for a worthwhile project, there is great hope for success.If you encounter some unavoidable risks and hardships that are beyond the scope of your own solutions, and you fail, you will not regret it. At least you have the experience of entering again, or simply switch to other industries.

Failure is an inevitability in the process of doing business, and demise is a complete exit.Wenzhou people can despise failure strategically and value failure tactically before doing anything.That is to say, failure should be avoided, but not avoided.It is never possible to be 100% sure. If you fail, you must face it positively, and you must not face it negatively. There are definitely risks in the business field, and failure is inevitable if there are risks.If you fail, you can temporarily withdraw. Today’s withdrawal is to stand on the court better tomorrow. As long as you always maintain a positive and progressive heart, you can win the final victory.But if you fail to recover after a setback, you will completely miss your success.

◎Failure is a risk, if there is a risk, it will definitely fail - if there is a risk, it will not necessarily fail, and if there is no risk, it will not necessarily be completely successful.In the eyes of Wenzhou people, it is just the opposite. No risk is the greatest risk. Risk is not terrible. What is terrible is that there is no risk at all.