Chapter 59 Only when you fall a lot can you know where there is a pit

Any success is based on multiple failures. Failure is a stepping stone to success. Every time you fail, it means that you are one step closer to success. Chen Zhiyuan, a native of Wenzhou city, is now the chairman of Wenzhou Chamber of Commerce in the United Arab Emirates. During his more than ten years of business experience, he has successively established several large shopping malls such as China Commodity City, China Light Industry City, and China Zhiyuan Shoes City.These shopping malls are gathering places of Wenzhou merchants. It used to be a deserted street, but now it has become a business center in the UAE, which has a lot to do with Chen Zhiyuan's establishment of these shopping malls there.

These shopping malls provide great convenience for Wenzhou people doing business in the UAE. Why does he do this?This is related to his personal experience. Before Chen Zhiyuan went to the UAE, he had already started some small businesses in China, but failed repeatedly due to some artificial reasons in the market, which also caused him to bear a large amount of foreign debt.He attributed the failure to disordered market order and bad competition. In order to regain his strength and start a new way of doing business, in the second half of 1998, he came to the UAE alone and started from scratch.Like most Wenzhou people, he can only work in cafes, restaurants and other places after arriving in the UAE.Then use the money saved from part-time work to slowly start some small businesses.With a certain amount of accumulation, he transported Wenzhou's small commodities to the local area and sold them to passers-by by setting up street stalls.The cheap and high-quality small commodities sold by Chen Zhiyuan were immediately welcomed by the locals, and he quickly found his "first pot of gold" in the UAE.

However, there is not a decent Chinese commodity city in the local area. Most Wenzhou merchants rely on street stalls to do some small business. Sometimes, in order to compete for a favorable site, there are often vicious competitions among them.This was exactly what Chen Zhiyuan didn't want to see. They were all Wenzhou people who came out to do business. Such a situation would damage the image of Wenzhou businessmen.So he wondered whether it is possible to build a large-scale shopping mall and let merchants settle in in the form of lease. This can not only regulate the order of the shopping mall, but also avoid decentralization and form a large-scale operation.

In 2002, he raised funds to contract two malls, which were named "Zhiyuan Shoes City" and "China Light Industry City".So far, the UAE finally has two Chinese trade cities.After the opening of the mall, in less than half a year, it attracted hundreds of Chinese merchants to settle in. In order to operate better, he often talks to some merchants who have settled in, hoping that everyone will not blindly bargain and maintain this area together.Under his advocacy, there has never been vicious competition in several shopping malls. Everyone regards Chen Zhiyuan as a force that brings all Wenzhou people together. Therefore, under everyone's recommendation, he was also successfully elected as the President of the Wenzhou Chamber of Commerce in the United Arab Emirates.

Failure is the mother of success. As long as you take failure seriously and are good at summing up experience, you will find that success is beckoning to you.A businessman must have the spirit of repeated defeats and repeated battles. After failures, he will not give up or be discouraged. Wherever he falls, he will stand up again.Wen Shang Chen Zhiyuan is such a person. He started his own business twice and experienced the test of domestic and foreign markets. Although he failed the first time, he learned a good lesson from it and successfully avoided it in the second time. I worked hard and finally gained a firm foothold in the local area.

"Wenzhou people never give up halfway in business. On the contrary, they will become more and more courageous. After failure, they are good at analyzing and summing up experience. As long as there is still an opportunity, they will not give up. Doing business is also a process of trying. Try, try a lot, you can find flaws or shortcomings, and find business opportunities that others can't find. If you don't try boldly, success may have a certain chance, but failure is often inevitable. Some people in the process of doing business , Due to the lack of failure training, there is always a kind of impetuous impulse, inaccurate grasp of the market situation, a weak sense of market direction, coupled with the lack of advanced management concepts, it is difficult to achieve success.

If you think that every successful person has only successful experiences, you are wrong. In fact, no one has experienced more failures than successful people.Now, don’t look at the decent people in Wenzhou, but you don’t know how much hard work and sweat you have put in behind to achieve a career. You must be determined to calm down, do things down-to-earth, and abandon the mentality of getting rich quickly just by one or two chances. Terrible, the most important thing is to stand up and move on.Just like Chen Zhiyuan, the failures and setbacks he has endured for more than ten years will allow him to operate more freely in the future business field, like a fish in water.

Chen Zhiyuan failed many times, and finally succeeded the last time. However, after success, he may face new failures here. In fact, failure and success are a process of mutual transformation.As a philosopher said: A loser may not be able to turn into a winner, but a winner must have been a loser. The biggest difference between successful people and losers is that the former cherish the experience of failure, they learn valuable lessons from failure, persevere and persevere, and will eventually turn defeat into victory; once the latter encounters the blow of failure, they will fall into the abyss of pain and cannot extricate themselves , depressed every day, self-pity and self-pity, until self-destruction.If you don't experience setbacks, you won't be strong, and if you don't be strong, you won't be able to resist greater setbacks. It can be seen that those who can achieve great things must experience the test of failure.

Doing business will always encounter difficulties and setbacks, which you have to break through on your own.The road to success is full of thorns and ups and downs. One success cannot change a person's life's destiny. In order to control their own destiny, people are always working hard and pursuing success.Always remember that those who have never failed must have never succeeded, but those who have succeeded must have experienced many failures. ◎Once you start a business, don’t give up casually—although giving up halfway is something that everyone who desires to succeed does not want to see, but everything has a limit.After several years of hard work, the performance has not improved in the end. At this time, we need to calmly analyze: Why can’t the business open the market?Why can't the business expand?If the conclusion is that "the future development is not optimistic", then you should give up decisively.