Chapter 46 Going out of the innovation road of advantage integration

It is not terrible to have no capital, no technology, and no market for initial investment.As long as you know how to use the strength of others and use the advantages of others, you can also improve yourself. In Wenzhou, friends love to go to Lafangshe when they gather or chat and drink tea.So far, although Lafangshe has not been established for a long time and is relatively unfamiliar to some people nationwide, it has already become a successful symbol in Wenzhou. Lafangshe is a miracle in the business world. When it comes to Lafangshe, we need to start with its founder Lin Xiaofen. In 2001, Lin Xiaofen planned to open a coffee shop, so she got in touch with Taiwan's Shangdao Coffee.After the agreement was reached, Lin Xiaofen planned to open a store in Banyaoqiao in the urban area. Unexpectedly, on the opening day, the technicians originally planned by Shangdao Coffee did not arrive in time for some reason.When such a situation happened, Lin Xiaofen was very anxious, and immediately went to Guangzhou to find a well-known chef, and asked him to prepare a combination of "coffee steak, Cantonese snacks, and Wenzhou flavor" according to the eating style and structure of Wenzhou people. New style menu.

In November, the Shangdao coffee shop in Banyaoqiao in the urban area officially opened for business.In fact, Lin Xiaofang's "Shangdao Coffee" has deviated from the track of Shangdao Coffee, but unexpectedly caters to the tastes of Wenzhou people, and has been widely recognized and loved. The unexpected success made Lin Xiaofen realize the importance of innovation, and realized that a new brand is her future development path.So, she applied to register a new trademark - Lafangshe.In August of the following year, in an unprosperous area in the east of Wenzhou City, Lin Xiaofen's coffee, gourmet and leisure bar "Lafangshe" officially opened, and a unique promotional slogan: "I'm not at home In Lavence; not in Lafance, but on the way to Lafance."

With the help of the brand of Shangdao Coffee, Lafangshe combines the characteristics of the consumer groups in the region, seeks new ideas and differences, and establishes its own business.However, it did not use too much of the original resources of Shangdao Coffee, and more integrated its own resources, integrated Wenzhou people's own culture, and formed its own characteristics.Lafangshe finally won the recognition of customers. The most important thing is that it has its own characteristics and avoids the market competition brought about by similar products. If the original Shangdao coffee from Taiwan is moved to Wenzhou, it will be difficult to open up the market.

If any enterprise wants to take a unique development path, in addition to imitating, it must give full play to its own advantages, and then reintegrate on this basis.Those successful brands can "imitate", but they must combine their own actual situation, weigh the pros and cons, and make changes. The reason why Wenshang can successfully imitate other people's products is precisely because it has given full play to its own advantages.Looking at the development history of Wenzhou merchants, many wealthy merchants were penniless at the beginning, and most of them started their fortunes by playing "karate".Karate is a business strategy. It is not about cheating or defrauding. It is about combining resources and relying on the strength of others to develop yourself on the basis of legal operation and honest labor.As the saying goes: "Being able to imitate is another kind of innovation." Those who know how to use their strengths can fight big with small ones, and defeat the strong with the weak.

Wenshang is just such a karate master. They have achieved the glory of Wenzhou by "borrowing" their characteristics. They borrow the general trend of the world to make the world rich. As the world's largest manufacturer of metal lighters, Power Lighter Company, Xu Yongshui, the boss, once mentioned the experience of "relying on" the strength of others to start a business.At that time, he had just started his business, and the biggest difficulty he encountered was the problem of funds. He was born in a poor family, so how could he have enough funds to start a business.Without strong financial support and lack of resources, under such circumstances, they can only rely on their shrewd minds to take a "borrowing" path.With the help of his friends, he heard that the aluminum ingots in Northeast China were very popular, so he "unshipped" the aluminum ingots to Wenzhou, and then sold them to customers who needed them, thus earning the first pot of gold.

Coincidentally, Zheng Xiukang, the boss of Kangnai, also had a very similar experience. Around 1980, the leather shoes manufactured by Zheng Xiukang were not sold. In the end, he had to rely on the power of a state-owned enterprise to open the way for him, the largest state-owned enterprise in Wenzhou at that time. The shoes are fully entrusted to the factory for consignment sales.Although the profit will be halved, it provides a marketing path for itself. In fact, in many cases, it is impossible to start a business when various conditions are met. Some lack funds, some lack technology, some lack talents, and some lack markets.At this time, we must find a way to use the strength of others and combine our own affairs to achieve mutual exchange and common development.

Resource integration is a major means of corporate strategic adjustment. When an enterprise encounters a bottleneck in its development, it needs to integrate superior resources.Through the integration of resources, the limited resources can be maximized after trade-offs, and the overall optimization should be obtained. Most of the enterprises founded by Wenzhou merchants were self-made. At that time, funds were scarce and technology was rough. What did they rely on to develop?The most effective way is to help each other and complement each other's advantages. You can use my advantages and I can use yours to achieve a win-win situation.

In the development of enterprises, we must see the advantages and strengths of others, so as to make up for our own shortcomings and discover our own advantages.Only by combining the advantages of both parties can we achieve optimization, thereby driving self-development and realizing innovation. Wenshang's "imitation" is the best way to use it, and then transform it into its own advantages, use it for itself, and finally achieve transcendence. ◎Advantage integration = double excellence——is the integration of advantages sure to achieve double excellence?This is like the problem that 1 plus 1 must be greater than 2.Fighting independently may have obvious advantages, but combining them may not necessarily have greater advantages.Advantage integration is not a simple addition of advantages, but an effective internal combination.