Chapter 45 Follow the trend, follow the trend, follow the billionaire

There are often two kinds of people who can achieve success. One is to rely on self-struggle and start from scratch; the other is to hold on to the winner and never let go. Spain's Zara clothing has the reputation of "Dell Computer in the fashion industry" in the industry. 30 years ago, it was a small shop in a small town in Spain. Now it has grown into a giant in the world's clothing industry. A fast and effective development model - the integrated retail terminal model, has made this small store grow rapidly. After a wave of "diversification", Wenzhou's clothing industry has also tried this sales model.

At the beginning of 2007, Red Dragonfly Group quickly copied this retail terminal sales model. Chairman Qian Jinbo made a plan to open 500 brand-integrated stores within three years.Now, Red Dragonfly has 54 large integrated stores and about 500 small integrated stores. Now these large and small stores have become one of the main means for Red Dragonfly to sell in the global market. In the past three years, Red Dragonfly Group has followed ZARA's sales model very successfully, greatly improving the efficiency of single stores.According to relevant personnel: "After being converted into an integrated store, the profit of a single store of the Red Dragonfly store has increased by 25%, and some stores after transformation have even increased by as much as 300%."However, if a store with only 300 pairs of shoes can be placed in the area of ​​a traditional specialty store, after being transformed into an integrated store, in addition to the original number of shoes, 50 bags can also be placed in the store. 100 pieces of accessories have greatly increased the floor area ratio of the store.

Based on this, although the global economic crisis in 2008 affected the efficiency of stores, Red Dragonfly still did not stop copying the retail terminal model of integrated stores. Instead, in 2009, it opened stores on a large scale. The total number of integrated stores reached 1,000. Seeing the success of Red Dragonfly’s follow-up model, many enterprises in Wenzhou have followed suit. Zhuangji, Aokang and other shoe and clothing companies have achieved certain results in imitating the sales terminal, but they are different from Red Dragonfly, that is, in a modified sales The terminal sells products of many brands of different grades, and the store area is much larger. For example, Aokang not only sells its own products in the store, but also sells its company series including Aokang, Kanglong, Red Firebird, etc. brand.

When a company has a better business model, other companies immediately flock to follow suit. This is the frightening part of the group effect of Wenzhou people.They have a strong ability to follow the trend, like a huge storm, which can sweep the entire market in an instant.As shown in the example, the successful model of foreign enterprises immediately set off a "frenzy of following suit" among enterprises in Wenzhou and achieved great success. Not only in Wenzhou, but also in international shopping malls, "following the trend" is also a common phenomenon.After a business model is successful, many people will naturally imitate it, just as a successful entrepreneur once said: "If you don't follow suit, you can't innovate at all; if you don't know how to imitate, you certainly don't know how to innovate!" This sentence Let us note the importance of "following the trend" in the process of enterprise development.

Some people say that innovation is the most important thing to do, you can't follow the trend, and following other people's things will never succeed.However, in the view of Wenzhou people, we must learn to follow suit, especially the management methods and models of those large enterprises. A lot of things in real life are the same, just chasing trends.The reason why Hunan Satellite TV's Super Girl was so popular a few years ago was because it captured the psychological characteristics of boys and girls who love to chase stars; why the click-through rate of entertainment websites is so high is also because entertainment is always the most trendy.Someone built a secretarial website, and after a week, many identical secretarial websites appeared; 51 succeeded, and video websites began to flood.Doing business and managing an enterprise also needs to adapt to the times and follow the trend.

Following the trend is a kind of business thinking. Indeed, innovation is undoubtedly the key to success, but not everyone can innovate, and not every creative idea can be successful.And following the trend is the best way to get the most creative ideas at the least cost.This is not to say that there is no harm in following the trend, but we must always remind that following the trend is just the best way to learn, and only by effectively following the trend can the pace of success be accelerated. In fact, anyone can follow the trend, and most of them not only follow the trend, but also follow it all the way.The author once built a website. At that time, there were not many people doing that kind of website, and the income came into the account in the second month.After half a year, it was discovered that someone had copied it, and even the instructions, introductions, and models were completely copied.It turned out later that most of the webmasters who tracked failed to gain any benefits, because the website planning, positioning, and promotion were behind the people, and it was impossible to surpass them, so individual webmasters had to follow suit. But never track.So, what counts as stalking?

To follow the trend is to catch up with the trend and seize the latest and best things at the moment, instead of blindly following the trend. There is no need to follow the trend even if the outdated or eliminated by others is good.This requires business operators to be in the first and foremost position.Wenzhou people are one of the businessmen who pay the most attention to market dynamics. They always pay attention to the development trend of the market and the most cutting-edge general trend of the market. Following the trend is not taken mechanically, but must be learned and digested by oneself.To follow the trend, you must first learn like it and learn it thoroughly. Only when you fully understand the substantive things can you apply them better.When necessary, we need to improve and create according to our own century.

Wenzhou merchants are good at following the trend and opened up an era of innovation in Wenzhou.The development of an enterprise is the process of constantly following the trend, learning and recreating, relying on the ideas of others, but also learning to think and innovate according to its own enterprise characteristics, so as to bring freshness and value to customers. ◎Following the trend is to seize the fleeting opportunity without losing the opportunity - to follow the trend is to judge the situation, when to follow what trend, not to follow blindly.The same is to follow the trend, some companies can succeed, and some companies fail completely.The reason for the "short life" of these enterprises is to follow the trend blindly. When they see others making money, they follow them without analyzing them. However, the tragic scene of "big fish eating small fish" is happening every day in the market.