Chapter 44 Use imitation to lay the "foundation" and use innovation to build "high-rises"

Innovation is the soul of an enterprise and an inexhaustible driving force for its development and advancement. Wenzhou people are developing through continuous innovation. Ye Liang, from Yueqing, Wenzhou. In 1984, at the age of 18, he came to Hefei, Anhui, a strange land, with a few clothes and full of expectations.Today, he has become the secretary-general of the Anhui Garment Chamber of Commerce, working hard every day to promote the development of Anhui's garment industry. For more than 20 years, he has risen from a clothing salesman to the soul of the clothing industry, from a follower of the industry to a leader of the industry, and has experienced a life-changing process.In the mid-1980s, Anhui's clothing market was relatively open, with a strong commercial atmosphere. It was the largest light industry and cotton-producing province in the country. There were more than 2,000 large and small clothing factories in the city, and its clothing production ranked among the top ten in the country.Among them, clothing brands such as "Red Fang" and "Fujue" are the most famous, and have already gained a prominent reputation in the national market.

The nimble Ye Liang actively absorbs the resources and nutrition of Anhui's garment industry. He keeps going to the market and factories, contacting manufacturers, and after accumulating a certain amount of human resources and funds, he opened his first store. The year 2000 was the 15th year that Ye Liang had worked in Anhui's garment industry. This year was a turning point for Ye Liang's career.With the deepening of the market economy, the traditional advantages of Anhui's clothing began to "decline" in an all-round way. The famous brand "Red Fang" was sold, and "Fujue" was also declining. At this time, the clothing industry in coastal areas, especially Wenzhou, rose rapidly.After seeing this rotation opportunity in the market, he began to seek new ideas and changes, and created a brand of clothing for the new era by using his years of accumulated experience. In 2000, he established Hefei Lubin Clothing Co., Ltd. Three years later, he established Anhui Zheshang Trading Co., Ltd. Eight years later, he built the first clothing business street in Anhui. Since then, he has truly become the leader of Anhui's clothing industry. leader.

Wenzhou people are a group keen on imitation and good at innovation.In the course of development in the past few decades, Wenzhou people first won the first-mover advantage by imitation, and then took the lead by bold innovation. Some people may say that Wenzhou people have no innovations, leather shoes, clothing, lighters, looking at their current major industries, almost all of them are imitated.Indeed, Wenzhou people were once considered to be the most imitative group, so they were once rampant with fake products, and their face was disgraced.When Wenzhou people imitated others, they had gone through a detour, but Wenzhou people realized the shame and were brave. After realizing the seriousness of the problem, they immediately made a deep reflection.On the basis of imitating others, we have the courage to innovate and finally establish our own brand and regain our credibility.

Judging from today's development achievements, Wenzhou people's "imitation" still has more advantages than disadvantages.Because none of the major industries in Wenzhou has been passed down from generation to generation, Wenzhou people have chosen a business model that starts from imitation.When they see a good product, they buy it, study it over and over again, understand the essence of it, and then manufacture similar products, from lighters to glasses to low-voltage electrical appliances...these examples are too numerous to mention.Due to the low cost, the market was quickly opened up by taking advantage of the price advantage.

People in Wenzhou do not simply set an example for others, because no company can survive for a long time simply by imitating.Since Wenzhou merchants have gone so far on the road of fierce competition, they must have their uniqueness.Wenzhou people give full play to their ingenuity, innovate continuously on the basis of imitation, and push the enterprise to a new level. In fact, Wenzhou people's imitation is only on the prototype of the product, and they know how to innovate from the very beginning.To give an example, in the early days of entrepreneurship, it was very common to make buttons in Wenzhou, and a special button appeared in the button market of Qiaotou Town, Yongjia - "perfume buttons". This product aroused great interest from consumers and was very popular.It turned out that a button dealer was inspired by a fashion magazine and designed a button with a novel style, which cleverly avoided the unsalable and backlog of similar products.

Everything in the world is constantly changing, there is no stillness, and the development of enterprises is no exception. Changes lead to development, and unchanged means stagnation.Wenshang is always following the changes of the market and constantly adjusting its products, so that it can always walk in the forefront of the market. The market leads the trend, and we produce what the market needs. This is the main factor for the best-selling products of Wenzhou people.Because the market is changing and the tastes of consumer groups are also changing, only by paying close attention to market changes and innovating in time can we adapt to the requirements of consumers.

Wenzhou people are very keen on the market, they are always the first to hear the wind and move, once they find a new trend in the market, they will either change or simply change to another industry. Today's market is "changing rapidly", and enterprises, as the main body of the market, must follow the continuous changes of the market and develop products so as not to be eliminated in the competition.If your competitors become stronger and the business environment changes, but you still insist on the same, you will only end up being eliminated in the end. "Only changing and adapting" is the essence of innovation. A Wenzhou businessman who developed in the United States carefully pondered this sentence and came up with a set of enterprise management and operation theories. He believes that the operation and market of enterprises will always be Contradictory, as long as an enterprise develops, it will have conflicts with the market. Innovation is another kind of change. Only innovation can resolve the contradiction between enterprise development and the market, and enable enterprises to make great progress.

◎Imitation and innovation are a pair of contradictions—some people think that blind imitation will limit innovation, and innovation does not need to imitate.In fact, many innovations started on the basis of imitation, and new products were created by constantly exploring and improving the original products.