Chapter 32 Giving up in time is a kind of wisdom, and changing in time is a kind of ability

In order to develop better in business, it is an inevitable choice to give up at the right time.Only by abandoning those unprofitable old markets can we free up our hands to open up new markets. Xu Hui has been in business since the 1990s. Over the past 20 years, her business experience has been ups and downs. At each stage, she has made choices and given ups according to market changes, which reflects her decisive character. In 1990, she started by producing eyeglasses and opened a factory in Wenzhou, mainly for OEM processing. After 2002, due to the improvement of the foreign trade situation, the company shifted from production to foreign trade in glasses.

After the financial crisis broke out in 2007, Xu Hui was acutely aware that the entire manufacturing industry in Wenzhou was going downhill, and foreign trade would also be in a downturn.So she came up with the idea of ​​changing a field. After careful consideration, she chose cosmetics, wine, and olive oil, which were relatively profitable at the time. In the second half of 2007, Xu Hui noticed that the country has introduced relevant policies to support the development of solar energy, and she began to pay attention to the solar energy industry.She believes that enterprises should follow the guidance of policies, and enterprises should develop in whatever direction the state supports.But thinking about it, it is not easy to actually implement it.First of all, she is facing an unfamiliar market, and everything must be done from scratch.Technology in the solar energy industry is the key. Without excellent technology, it will be impossible to develop high-quality products.To this end, she selected a production company with independent research and development capabilities to quickly enter the market, and signed an order of 30 million yuan in the first quarter one year later.

Xu Hui has always maintained a high degree of sensitivity to the market in her 20-year business career. She judged the situation, dared to give up, and changed in time.In today's commercial society, it is impossible for any industry to be an evergreen tree. Today is a good business opportunity, but its value may not be so high tomorrow.When a new product comes out, similar products or imitations will appear on the market immediately.Therefore, smart businessmen always give up decisively on those fields that are outdated, obsolete, and have no room for improvement. Wenshang is such a group, they can always seize the first opportunity in the market, and when others rush in, they are ready to withdraw.If a businessman wants to make a lot of money and eat the fattest and biggest piece of meat, he must always look for blank spots in the market.If the market is saturated and the project you invest in lacks development prospects, you should give up decisively at this time.

It takes a lot of courage and courage to give up. Many people are always nostalgic for their own mess, thinking that if they lose it, all previous efforts will be wasted and all previous efforts will be wasted.However, in the view of Wenzhou businessmen, it is necessary to choose to give up sometimes in the process of doing business.Although it is necessary to bear the pressure from many aspects of the heart and the outside world, you can only gain if you give up.Abandonment in any decision is to get better and lay the foundation for future transformation. Only when a businessman regards the long-term interests of enterprise development as the ultimate goal, can he go further.Smart Wenzhou businessmen always dare to choose at critical moments, and it is better to walk away than to stick to each other.Where there is life, there is hope!This is called a gentleman who knows current affairs.

Wang Yuexiang worked as a civil servant in Wencheng County, her hometown, for more than ten years. However, she always felt that it was difficult for poor institutions to do anything in this isolated mountainous area all her life.At this time, there was a wave of businessmen in Wenzhou, so she stayed without pay and started a leather shoe distribution business. After a certain amount of basic accumulation, she happened to hear that there is oil underground in northern Shaanxi, and the state encourages investment here. After verification, she and her husband negotiated to contract the exploitation rights of this oil field on the Loess Plateau.So, she completely gave up the clothing business that she had run for many years, and came to the Loess Plateau with her husband.Finally, oil wells were drilled on the Loess Plateau and oil was found.

A big business will make a lot of money, but it also needs the ability to change in time. Only those who are good at flexibility can survive better. "Natural selection, survival of the fittest" is the law of survival in nature at this time, and it is also the law of survival in the market.Shopping malls are like battlefields, and swords and guns are ruthless. In the ever-changing business society, if you do not constantly adjust your living conditions, you will be eliminated. Wen merchants have a courageous personality in business. If a project they invest in or a project they have already managed fails to bring the expected profit, no matter how much effort they put into it and how much affection they have for it, they will give up in time.For Wen merchants, constantly making choices and giving up according to market changes is not only the decisiveness in their character, but also a manifestation of keen observation, and it is also the unique art of doing business that is unique to businessmen.

For Wenzhou businessmen, as long as it can bring benefits, there is no field that they dare not invest in, and there is no place they dare not go to.And this kind of boldness must be based on a keen sense of the market. Wenzhou businessmen have exactly such characteristics. They can always accurately position the market, and in the intricate market, distinguish which market has good prospects and which market The outlook is bleak.If you are sure, you must immediately turn your guns and invest. As a Wenzhou businessman recalled, he has been involved in more than ten different fields in his investment career.

◎If you give up, you will be completely gone——For meaningless possessions, if you cling to them, it is better to give up completely.Sometimes giving up is for having more.