Chapter 31 Ingenious marketing, let the opportunity be used for me

Production is a process of accumulation, but marketing is different. Ingenious marketing can seize favorable opportunities in the market. Meilijiaren, a unique and loud clothing brand, has a good influence in the minds of consumers.Its success stems from ingenious marketing methods, which preempted the business opportunities. In 1995, a brand under Aokang, "Beautiful Beauty", adjusted its main products: it withdrew from the competition of mainstream suits and focused on casual wear.Because the decision-makers believed that at that time, casual wear was still a blank spot in the domestic market, and there was no company specializing in casual wear.From the perspective of market demand, casual wear with novel styles and various colors will definitely be favored by consumers.

When we saw an opportunity, we worked hard. First of all, we put a lot of effort into advertising endorsements. "Beautiful Lady" decisively signed Li Jiaxin, a rising star who is becoming popular on both sides of the Taiwan Strait.In the next few years, Li Jiaxin's popularity index soared all the way, and Beautiful Lady was also successfully promoted to be synonymous with fashion in the eyes of new women. Relying on the popularity of entertainment stars, Meilijiaren's share in the domestic clothing market is also increasing day by day.According to statistics, from 1995 to 2003, the number of specialty stores nationwide soared from dozens to more than 1,100.

It is a very common business model to use marketing methods to open up sales for products and thereby seize the market.Shrewd Wenzhou people understand the truth. Wenzhou people have always been good at seizing market opportunities when doing business. In the view of Wenzhou merchants, as long as you practice a pair of "golden eyes" good at finding business opportunities, there will be gold everywhere.The most important reason why Wenzhou merchants can make money is that they are always like a woodcutter picking gold, always finding and firmly grasping real business opportunities without losing the opportunity.A philosopher once said: There is no lack of beauty in the world, what is lacking is the eyes to discover beauty.Similarly, in a market economy society, there is no lack of business opportunities, what is lacking is the eyes to discover business opportunities.For those who have made money, one of the common characteristics of their success is that they are good at seizing every business opportunity!Because there are business opportunities everywhere, money is by your side, it depends on how you earn it.

Wenzhou merchants always seem to be able to foresight in this aspect. With their superhuman market awareness, they are brave and good at capturing business opportunities and exploring the market, creating new business opportunities one after another in market gaps that others have never discovered.In this way, it is easier for them to succeed, build a leading brand, and have fewer competitors to compete with them, and thus it is easier to obtain relatively rich profits, which plays a decisive role in establishing their competitive advantages in the future development history. role. It can be said that in the vast world, untapped markets exist all the time and everywhere.There are many opportunities to make money in various ways. The key is to see if you have a pair of keen "market eyes" and the ability to observe and analyze the market.Once found, immediately put into action.Only in this way can success be achieved.

The effect of "borrowing momentum" and "creating momentum" can usually be achieved with the help of celebrity effects.Taking advantage of the situation is to participate in the focus topic of public attention, bring the target customers into the center of the topic, and thus attract the attention of the media or more consumers.And building momentum means that the company plans creative activities by itself to attract the attention of the media or the public.Both ways can improve corporate image or sell products. In 2001, after the former US President Clinton left office, Peng Xing, the president of French Pai, actually sent an email to Clinton, inviting Clinton to speak for him. Some people suspected that this was a hype.In fact, according to Peng Xing, this is an important step for them to enter the international market.Although no agreement was reached at the time, a few months later, Clinton shook hands with Peng Xing, the chairman and president of French Pai, and had lunch in Beijing for the first time.Clinton also gladly accepted a series of classic French suits, shirts, leather shoes, and ties that fit his image and temperament presented by Peng Xing.This move has greatly improved the popularity of Fapai in the global market.

Opportunities are equal to everyone. When opportunities come, Wenzhou people are often good at using powerful marketing methods to respond quickly, create effects, seize the market, and firmly grasp the opportunities in their own hands. Now that the market is so fierce, if any product wants to develop, if it does not know how to use certain means to seize opportunities and clings to the old cliché of "the fragrance of wine is not afraid of deep alleys", it will not be able to have strong vitality.Shout out when it's time to shout out, and do it in a down-to-earth manner when it's time to calm down and do things.This is the truth of life, but also the truth of business.

◎Marketing can create business opportunities——Smart marketing methods can help you seize more business opportunities, but it is impossible to create business opportunities.In a market without any advantages, no matter how much effort is spent on creating marketing tools, it is often useless.