Chapter 30 Use your own strengths to attack your son's weaknesses, and infinitely magnify the temporary advantages

Give full play to your own strengths, seize the fleeting short-term advantages in the market, and attack unprepared. Miao Xuefeng has achieved fruitful results in the ten years since she started her business. Today, her "Women's Strong Man" brand synthetic leather shoes keep pace with Fulikang, Jurijukang and other shoe industries, and occupy a very high share of the national shoe market. After graduating from high school, Miao Xuefeng followed her two older brothers to Wenzhou to learn how to make leather shoes.She loves to think and is dexterous, and soon mastered the process of making leather shoes. In addition, she is very diligent, and soon changed from a leather shoe craftsman to a shoe sample designer.The shoes designed by her are always unexpected and favored by customers.

Immediately, she discussed with her two elder brothers to register a shoe company named "Everything Red". However, "Everything Red" had already been registered by someone else, and the confident Miao Xuefeng simply registered the corporate trademark "Strong Woman". Due to excellent technology and honest management, the "strong woman" shoe industry quickly established a firm foothold in Wenzhou City, and the company continued to grow and develop.At that time, there were many strong shoe leather enterprises in Wenzhou City, and the competition was very fierce.How to expand the scale of production has become an urgent question for her to think about. In 2002, she learned that the Pingyang Economic Development Zone had established a shoe industry park and was attracting foreign investment. If she could win a piece of land here, she would enjoy preferential policies on land and taxation.She immediately moved to Pingyang and established a large-scale shoe production base.

The market here is much less intense than that of Wenzhou City. Miao Xuefeng quickly opened up the market by using his accumulated technology and experience.In addition, she also spends a lot of money to hire excellent technical designers from Shanghai and other places to update the styles all the time, and new leather shoes emerge in endlessly with the seasons and fashion trends. The women's leather shoes of the "Woman Strong Man" brand are not only loved by ordinary women, but also attracted the favor of some "white-collar workers". The company also quickly grew into a key enterprise in Pingyang Development Zone.

Wenzhou merchants always pay attention to market trends when doing business, and will take the initiative to attack once opportunities that are beneficial to their own development appear.Just like Miao Xuefeng in the example, it is precisely because of the preferential policies of the state that she got rid of the fierce competition in the market and developed and expanded in a broader market. Policies, information and other conditions in the market play an important role in doing business, but these advantages are often fleeting.In the long-term business process, Wenzhou merchants have developed the ability to see all directions and listen to all directions. They pay special attention to market trends at any time and grasp the advantages of the external situation.

Bill Gates once wrote a passage in his book "Doing Business at the Speed ​​of Thought": "The speed of business is limited by the information transmitted around, but if this information is transmitted by digital tools at the speed of light, the only limit It’s how to make good use of your knowledge workers, your thinkers, respond to what has happened, and make sure you use all your resources to design new products in the right way.” In today's commercial society, everything is about efficiency and initiative. In Wenshang's view, action determines survival. Only by acting quickly can we make full use of the short-term advantages in the market.In the market, "big fish eat small fish" and "fast fish eat slow fish" is the eternal law.

Wenzhou merchants are well versed in these competition rules, and they compete in the market at a first-class speed.There is such a story, a Wenzhou boss got such information by chance: Many customers once went to a store in Beijing to inquire about a product. After investigation, it was found that this product from Guangzhou had a huge market demand. When he arrived in Guangzhou, he found that many dealers in Beijing were already buying goods. He immediately made a decisive decision, hired a plane at a high price to rush to transport the goods back to Beijing, and quickly started selling them. , he sold out his purchases long ago, and the market demand has also shrunk due to saturation.

"Fast fish eat slow fish" means "preemptive strategy", which is an important prerequisite for winning the final victory in market competition.Practice has repeatedly proved that in the case of other factors being the same or basically the same, whoever seizes the business opportunity will win the final victory. Occupying the market first has become a key factor in the competition. Don't miss the opportunity, the "momentum" will never come again The opportunity cannot be missed, and the "potential" will not come again. From the perspective of market resources, the "potential" here is the resource advantage.Seizing market advantage resources plays a key role in the success or failure of a business.

Give full play to your own "speed" and seize the market advantage In order to take the lead in occupying the market, Wenzhou people have given full play to their specialty of "winning quickly". Sometimes, they would rather take the risk of failure to try than passively wait. We know that some shops are very luxuriously decorated, but instead a lot of time and energy were wasted, and the best opportunity for development was missed.In the eyes of Wenzhou people, it is the opposite. In terms of competing for the market, everything else can be left behind.In the past, it was very simple for Wenzhou merchants to open stores in various regions. Usually, they just rented a storefront and bought some goods.The fundamental reason here is that they must first occupy the market, and then carefully organize their stores in turn.The so-called "shops in front and factories in back" of Wenzhou merchants gradually grew up under the guidance of this concept.

◎It is more reliable for enterprise development to establish a long-term advantage, and the temporary short-term advantage is negligible-it is important to establish a long-term advantage, but the short-term advantage in the market often contains a lot of business opportunities. If it is used well, it can achieve twice the result with half the effort.