Chapter 29 Chapter 6 The Keys to Doing Business for Wenzhou People - Grasp the Right Time and Grasp the Half of the Success

The first soup tastes the best, the first person to eat the crab tastes the most delicious, and the business that is one step ahead of others is the most profitable. In 1995, when Lin Chunping was studying for a master's degree in economics in Singapore, he learned from an African classmate that Ghana welcomed Chinese investment and entrepreneurship. This exciting news ignited his passion for entrepreneurship. Lin Chunping went to Ghana with more than 20,000 yuan in his pocket to start his African gold digging trip. In Ghana, he first engaged in the clothing trade he was familiar with. Later, he learned that there was a mine that was to be sold in a hurry, mainly producing copper. With Jin, Lin Chunping immediately bought the permanent mining right of the mine at a very favorable price.Today, the mine brings in at least $2 million a year for him.

In 2007, through the information provided by an ambassador of the Food and Agriculture Organization of the United Nations, Lin Chunping realized that there must be huge profit margins in grain trading, and Lin Chunping decided to seize the opportunity first. At the end of 2007, Lin Chunping founded Chunping Litai Rice Industry Co., Ltd. in Shenzhen.In the second year, it invested more than 10 million U.S. dollars in cooperation with some Wenzhou business associations in West Africa and Europe to build a "Chunping Fragrant Rice" production base in Heilongjiang.Chunping Litai Rice Industry (Thailand) Co., Ltd. was established in Thailand to launch an attack on the international grain market. In March 2009, he invested heavily in the introduction of a production line for rice processing in Satake, Japan. This production line has greatly improved efficiency, with an annual output of 60,000 tons.

The shopping mall is like a battlefield. When facing the unpredictable market, most people are always worried. They either choose to retreat, or stand still and wait and see.But Wenzhou people are different. The more industries no one dares to set foot in, the more daring to try!It is this spirit of daring to take risks that has created a large number of Wenzhou businessmen. The market breeds opportunities. If you want to grasp the opportunities to make money, you must have an adventurous and pioneering spirit.A famous philosopher once said that those who are good at fighting in the waves are brave enough to take risks and good at controlling risks.Only if you have the courage to be the first, can you see opportunities that others cannot see and achieve achievements that others cannot imagine.

In the eyes of Wenzhou people, one must dare to take risks constantly in life.Doing business has to face many risks, not only from competitors, but more from yourself. How can you start a business without an adventurous spirit?For example, more than ten years ago, my country's stock market was still immature, and most people who entered the stock market lost all their money. Therefore, the stock market was considered by many people to be a "sinful market", but many Wenzhou people saw this huge market. The opportunity behind the risk, a few thousand yuan into the stock market, a few years later became a millionaire.For another example, most people in Wenzhou started their fortunes by setting up street stalls, from a poor man with a cost of only a few hundred yuan, eating and sleeping in the open, to a big boss who is now worth tens of millions.

Seeing the achievements of Wenzhou people today, some people may be unconvinced and say that if I had done it, I would have earned more than them. But the key question is, why didn't you do it in the first place?This is a question of courage, a question of concept.Outdated beliefs hold you back from taking risks because of the fear of failure.Wenzhou people are just the opposite. As long as they see an opportunity in the market, they will jump on it desperately. Opportunities and risks coexist. If you want to seize opportunities, you must take a little risk.This kind of concept makes Wenzhou people have a strong sense of adventure. Entrepreneurship, being a boss, maximizing profits and making money is the goal of Wenzhou people.They believe that life should be about doing business and taking risks, and those who dare not take risks cannot achieve success.

Doing business itself is a risky behavior. Since you choose to do business, you must take the initiative to meet the risks.Active awareness of risks is much more beneficial than passive low acceptance of risks. If you do not actively realize the existence of risks and always passively wait for risks to come, you will have to bear more and pay a higher price. The first time you set foot in an unknown market, there is always something to eat—since it is an unknown market, it must be full of risks, and risks and profits often coexist.Those who dare to be the first to eat crabs should not only have the courage to be the first to eat, but also have the wisdom to be the first to eat.At any time, we should not only focus on benefits without risks.