Chapter 28 Let customers get rich, you will get more

Customers are the parents of food and clothing, and doing business should allow each customer to get more benefits. Ye Shengkang is now the chairman and general manager of Zhejiang Hengfengtai Reducer Manufacturing Co., Ltd. In 1991, he rented a small house on Lucheng Road, Wenzhou City and started his own business.At that time, his first order was only a few dozen yuan.In order to receive more orders, Ye Shengkang always takes the initiative to visit customers. He collects customer information and visits local customers during the day, and takes night trains to buy goods at night, traveling from one city to another, going back and forth, so busy that he hardly has time to eat.Ye Shengkang attached great importance to the interests of clients from the very beginning, and he was very strict with himself for this reason.In the course of business, he will never allow anything that damages the interests of customers to happen. As long as he encounters problems raised by customers, he will actively find ways to solve them.If you really can't solve it yourself, ask someone else or an expert for advice.

A year later, Ye Shengkang's hard work finally paid off.Many of the clients he had visited began calling to negotiate.A customer from Guangxi went directly to Wenzhou to inspect and placed an order on the spot.Ye Shengkang said that the merchant still asked for an order after seeing his "shack-shaped" factory building, which showed that the quality of his products was indeed excellent, which encouraged him and strengthened his determination to pay close attention to product quality and technology. determination. Through the first contact with Ye Kangsheng, this customer realized his good service attitude, so he decided to introduce his friend. Therefore, Ye Shengkang also obtained many customer resources indirectly. He put the interests of customers first, Always working for customers, finally won the approval of customers and opened up the market.

Henry Ford, the American car magnate, once said: "The idea of ​​serving customers should be placed above the pursuit of profit. Profit is not the purpose, but the result of serving customers."Ye Shengkang deeply realized this in the process of doing business.In the actual business process, he has always adhered to the principle of "customer first", treats customers with sincerity, confides in them, and tells them clearly the actual benefits that the products bring to customers. Customers are the parents of businesses, not enemies. The purpose of doing business is to serve customers wholeheartedly. Only when customers gain benefits can businesses get more.Wenshang realized this earlier than anyone else. In their eyes, "the customer is God". In the process of doing business, they strive to improve product quality and their own service level, and really consider consumers.

"The customer is God", if you always let God suffer, God will naturally not bless you.Some businessmen are short-sighted, eager for quick success, and deceive customers.The relationship between the interests of merchants and the interests of consumers is integrated, and deceiving customers is equivalent to planting a mine beside yourself, which can blow you up at any time. If an enterprise wants to develop, it must first ensure the interests of customers. If it cannot do this, it will not only pay a price, but also affect the reputation and credibility of the enterprise.If it is serious, the efficiency of the enterprise will become worse and worse. People who really know how to do business attach great importance to the interests of customers and are always responsible for customers.Because customers pay great attention to actual interests, they will be loyal to whoever they can benefit from.Therefore, an enterprise must always put the interests of customers first, and make customers feel that it is worthwhile to buy your products or services. If things go on like this, it is also a kind of publicity for the company.

Businessmen in Wenzhou are increasingly aware of the importance of customer interests. There is a clothing store in downtown Wenzhou, and Ms. Zhang, the store owner, has opened a QQ group with "personality and charm". The main purpose is to facilitate customer consultation.Ms. Zhang, the store, said: "This is very convenient for customers. If customers want to know if there are any shoes or new clothes they want in the store, they just need to leave a message in the QQ group." Coincidentally, Boss Li, who runs an audio-visual store on Xueyuan West Road, Wenzhou City, also communicates with customers who often come to buy discs through a QQ group called "Home of Audio-Visual".Through this platform, customers can keep abreast of new containers in the store, which greatly facilitates consumers.

There is a saying in Wenzhou that "the master of the world is not as good as the buyer". Wenzhou merchants attach great importance to the quality of service to customers when doing business.In the business field, only by paying attention to the interests of customers and respecting customers everywhere can the enterprise develop.Wenshang treats customers as guests, no matter new or old customers, as long as they come to the door, they will greet them with face. Sometimes customers have insufficient payment, and they can send someone to pick them up; Wen businessman Zheng Xiaoxi, when he first came to Wuhan to do glasses business, found that there was no private optical shop in Wuhan except for several state-owned optical shops.He traveled from Wenshangyun lenses and frames to Wuhan, opened the first optical shop named after himself, and opened door-to-door service, after-sales service and other projects for the first time, opening up the market in a short period of time.

In the current market environment, merchants and customers have formed a new type of business partnership.In this relationship, the interests of merchants and customers are interdependent and complementary. Customers must guarantee the interests of merchants, and merchants must also guarantee the interests of customers.If any party harms the interests of the other party, it will affect the entire chain of interests, so that the business cannot continue. ◎Everything is customer-centered—it is necessary to serve customers sincerely, but we should not be too accommodating to customers. The development of an enterprise ultimately depends on high-quality products. Without high-quality products, no matter how good the service is no good.