Chapter 33 It is easy to find out the context of the industry with your heart and grasp its "pulse gate"

Every industry has its own internal ways. If you don't understand the development of the industry, you can't gain a foothold in the market, let alone be the leader in the industry. Wu Yunqian, the chairman of Dalian Century City Group Co., Ltd., started his first commercial real estate project in Dalian in 2002, and has expanded his business to Changchun, Shenyang and other places. In 2010, a century-old city clothing industrial park project was officially launched in Daxing, Beijing. Wu Yunqian's success lies in his ability to persevere, as he said: "I don't have any secrets, I just keep doing one thing."This Wenzhou guy, who broke through the Guandong at the age of 17, has been doing clothing business in Dalian for these years. Although he has made a lot of money, he has also gone through many detours.However, he always has a philosophy: not afraid of losing, but afraid of stopping!Because you can earn it back if you lose it, and stopping it means that the opportunity to make money is gone.

When Wu Yunqian first came to Dalian to do business, he opened a clothing store, engaged in textile trade, and also operated clothing, catering and other industries.After wandering around for a year, he began to have his own dream in this strange city, which is to build a large commercial building on the location of Qingniwaqiao School.Countless people ridiculed him as a "fool's dream", but he always firmly believed that "the stage is as big as the heart". Qingniwa Bridge is the most prosperous and commercially competitive area in Dalian, but it is occupied by a school. When he saw that many of the world's top brands could not find a suitable foothold, they had to open their stores in Fuli When Huahe Shangri-La, the desire to open a commercial real estate project in Qingniwa Bridge was even stronger.This time he is targeting the consumers with the most spending power. In 2002, the first commercial bottom line containing project was finally completed.

However, he was not satisfied with this. Not long after, he built Wenzhou City in Erqi Square. This time, he set his sights on ordinary people.Facts have proved that his two projects have been successful, and these two commercial sites have become one of the few shopping centers in China with international standards. Wenzhou people are considered to be "the most capable of doing business" group. The word "will" is concentrated in being able to grasp the laws of the industry and find out the context of the industry.The reason why most people in Wenzhou are engaged in the small and medium commodity trade is because they are familiar with the small and medium commodity market. Their starting point is to make clothing, buttons, lighters, and hardware.Although many businessmen in Wenzhou have begun to develop high-end industries such as coal, real estate, and oil, they still focus on small and medium-sized commodities and build on the basis of small and medium-sized commodity markets.

Every industry has its own inner doorway. As long as you have vision and see the development pulse of this industry, you can grasp the development direction of the industry and achieve the goal as soon as possible.Wenshang is good at grasping the development of the industry in the complicated market, and analyzing the whole picture of the event in a clear and in-depth manner. The beverage industry has created a large number of famous people. For example, Li Jingwei once made a sensation with "Jianlibao", Zong Qinghou became famous all over the world because of "Wahaha", and Lin Dong from Wenzhou is also very fond of the beverage industry.After graduating from university, he borrowed 300,000 yuan from his family and prepared to start his own business.

In the end, he chose milk. In addition to investing all the working capital, he borrowed new funds to build his own Lvsheng Milk.Unexpectedly, in just half a year, he encountered a fatal failure.After this failure, he chose to study MBA in Australia. During the training period, he really realized the market rules of the beverage industry and had a new understanding of the industries he invested in before: in the food industry, such as potato chips and instant noodles There are world giant companies in China, melon seeds, etc., and they almost monopolize the world market.If you want to develop in a certain industry, choose an industry without giants, and there will naturally be many more opportunities.This time, he turned to invest in beef jerky and developed his own Lvsheng beef jerky product. In the next few years, he occupied most of the beef jerky market and became the No. 1 brand of beef jerky snack food in China.

Through Lin Dong's experience, we can find that investing in an industry and producing a product does not depend on the size or national boundaries. The key lies in knowing the development direction and laws of an industry when setting foot in it. The secret to the success of Wenzhou people is that they only engage in industries they are familiar with or in related fields. Looking at Wenzhou businessmen active in various places, most of them are still engaged in their traditional industries.Because Wenzhou merchants are more familiar with the small and medium commodity market, it is easier to start, and they can invest confidently and boldly wherever they go.But for those unfamiliar industries, they do not do it easily, or do it after some investigation and research.

Every industry has its own development law. If you grasp the main pulse of the industry, you can master the industry law. If you master the law, you can operate freely and achieve the set goals as soon as possible.Shrewd Wenzhou people rely on their unique vision, amazing courage, careful operation and management to make the industry they are engaged in bigger and stronger, and become the leader in the industry. ◎The laws of an industry will not change—the industry is always changing with the changes of the market, so the pulse of the industry will not remain unchanged.When grasping the laws of the industry, we must look at the problem from the perspective of development.