Chapter 17 Have ideas, methods, and perseverance—the three secrets of Wenzhou people's entrepreneurship

Ideas determine the way out, and ideas create miracles.Nothing is impossible, as long as there is a way and perseverance, it can be done. Lin Mingdi, a native of Taishun County, Wenzhou City, was born in an ordinary peasant family like most Wenzhou businessmen, where the economy is backward, information is blocked, and poverty is backward. At the age of 16, he had to drop out of school to return home, and later worked as a small laborer in a construction industry.It is also the work experience in the past few years that has tempered his strong perseverance and made him determined to break through the world by hard work.

The part-time job experience allowed Lin Mingdi to accumulate a certain amount of funds and contacts. He took this opportunity to embark on the road of self-employment and strive towards a broader field and a higher life goal. In 2005, Lin Mingdi had the idea of ​​establishing a professional building materials market.Although he had not yet formed a clear plan in his mind, he bravely threw himself into the implementation.Because he knows himself, as long as he is sure of something, he will never turn back, no matter what difficulties he encounters, he must go forward bravely, if he fails, he will turn a corner and go again, and he will definitely achieve his goal.

With this idea in mind, the biggest problem that needs to be solved is project addressing.In order to choose the best location, Lin Mingdi inspected many places, and basically traveled all over northern Jiangsu.In the end he decided to settle in Suqian's Economic Development Zone.The reason why he likes Suqian is that there is no professional building materials market here, so the government will give great support.Based on his many years of experience in the construction industry, it is impossible to cultivate a relatively mature building materials market within three to five years.During this incubation period, the platform of the government is indispensable.

Many people questioned whether it would be profitable to establish a professional building materials market in a small city like Suqian. Lin Mingdi didn't think too much about it, but concentrated on making preparations.Because he had already set a long-term goal for himself before he won the land: building materials decoration is not a simple industry, it involves environmental protection, traffic, transportation and other aspects, it seems that there is no profit for the time being, but from From the perspective of long-term development, it will be completely different. Facts have proved that Lin Mingdi's vision is not wrong.In the next two years, his building materials market grew rapidly and became a major economic growth point for local economic development in one fell swoop.While obtaining financial benefits, he also received personal honors. In 2008, Suqian Huaihai Building Materials Decoration City, which he invested in and built, was rated as "the professional market with the most investment potential in 2008". In 2009, he was also elected as the chairman of Suqian Building Materials Decoration Industry Chamber of Commerce.

Wenzhou people do business and run enterprises, no matter where they are, they are booming and extraordinary.They are like a piece of gold, brilliant and brilliant, shining wherever they are placed.When people are amazed, they can't help thinking about a question: Why are Wenzhou people always successful?How are Wenzhou people different from us?As the saying goes, "Humans are different, but there are a hundred kinds of red flowers." The secret to Wenzhou people's business miracles lies in their thinking.The way of thinking about problems is different, and the methods and results of doing things will inevitably be different.

Ideas bring money, and everyone has different ideas on the same issue, and Wenzhou people are always the most unique.For example, if a person has 100 yuan on him, when someone asks about it.Beijingers claim 200 yuan; Shanghainese say it is 50 yuan; Cantonese say it is 100 yuan; if it is Wenzhou, he will never reveal how much money he has.This is the shrewdness and flexibility of Wenzhou people.It is precisely because of their unique thinking that Wenzhou people have never been able to figure out how to do business. To do business with ideas, you must have solutions to practical problems.The ability to solve problems is actually the ability to transform a person's thinking from theory to practice, because in a sense, "thinking" is an illusory thing on paper. Need to rely on real solutions to problems.

Wenzhou people have the best way to do business.A Mr. Zhang from Wenzhou opened a hardware store in Putuo District, Shanghai.There have been several similar shops in Shanghai before, but the prices are relatively high.Every time a customer goes to buy something, he has to go to several stores. After comparison, he will find out which one has the lowest price before deciding which one to buy.Mr. Zhang noticed this, so he did a big survey of similar products in all hardware stores in advance, and recorded the prices one by one.Every time a strange customer comes to shop, he always quotes the price a little lower than others.After one or two times, customers will take the initiative to come to the door when they come again in the future.In this way, Mr. Zhang blocked a stable source of customers.

In addition, the secret of Wenzhou people's success is perseverance and perseverance.Doing business can't be done on the basis of a momentary passion. If you make a profit, you can continue, and if you lose, you can withdraw.This will never lead to ultimate success.Wenzhou people are the most persistent businessmen. Even in the most difficult times, they will persist and never quit easily. For example, the shoe industry is one of the pillar industries in Wenzhou today, and it was also an industry that Wenzhou set foot in earlier when it was rising.Over the past few decades, the development of the shoe industry has truly reflected the perseverance of Wenzhou people who are not afraid of difficulties.Now Wenzhou's shoe and shoe machine manufacturing industry is thriving and flourishing.The shoemaking and shoemaking machine manufacturing industry has grown from a few sporadic companies in the past to more than 6,000 now, forming a large-scale operation with complete process links, complete equipment, high technical content, and large production batches.Its products are exported to Southeast Asia, South Asia, the Middle East, South America, America, Russia, Taiwan and other regions and countries, which impresses the counterparts in the country.

However, Wenzhou has suffered a lot on the road of shoe industry development.For example, the previous incident of burning shoes almost cost the leather shoe dealers in Wenzhou their lives.Due to the manufacture and sale of counterfeit products, angry Hangzhou people gathered more than 5,000 pairs of Wenzhou shoes and burned them in public.For a time, Wenzhou's leather shoes were criticized by everyone, and everyone shouted and beat them as rats, and bad-quality hats were also buckled on all Wenzhou-made products.In order to re-establish the image of Wenzhou products in the minds of consumers, Wenzhou merchants have learned from the painful experience and resolutely made a move that shocked the whole country. They took the lead in burning all the leather shoes they produced, and made an oath to consumers across the country with practical actions. : "Resolutely step out of fake and shoddy goods!" Since then, Wenzhou people have launched a battle to defend product quality.

No road to success will be easy.A company needs to maintain a unique style from its birth, development to its heyday.Wenshang relied on ingenious ideas to start, flexible methods to promote development, tenacious perseverance to persist, and pushed the business to one peak after another. As the saying goes, "All roads lead to Rome".However, in order to achieve a goal, many people always squeeze on a single-plank bridge "without fear".But you must know that it will be difficult for many people to walk.The consequence of squeezing the single-plank bridge is often less successful!Wenzhou people are always good at finding a new way to do things, finding a way forward that suits them, thus avoiding the possibility of competing with others.

People in Wenzhou have a high chance of success in entrepreneurship, because they are good at choosing pioneering entrepreneurship, and they will consider doing unpopular industries in the market or industries that many people do not want to set foot in.For this business secret, we must pay attention to absorbing it if we want to start a business successfully. Ideas are just a person's thinking activities, how to turn these ingenious thinking into practical actions is what we should pay most attention to.To do this, you need to have a practical way to continue to practice.Otherwise, even the best ideas can only stay in the imagination. Wenzhou people focus on "doing".Ideas are often only a small aspect, and once they have a good idea, they will immediately implement it.Success or failure, they put ideas to the test in practice. ◎In a difficult environment, the more difficult it is, the more you need to persevere——In the face of adversity, there is no way to break through, and the best way is to get out as soon as possible.Persistence is important, but flexibility is also essential!