Chapter 16 A ride in the current situation will triple the speed of entrepreneurs

A businessman must have a sense of the overall situation. Only by seeing six ways, listening to all sides, understanding the general situation, and understanding the overall situation can he make a lot of money. At the beginning of 2009, the first batch of commemorative badges for the 2012 London Olympic Games went on the market. You may not have guessed that this has a lot to do with a Wenzhou businessman.The producer of the badges for the London Olympics is a man from Wenzhou—Chen Shaoshu. He used to be a producer of badges for the Beijing Olympics. During the Beijing Olympics, the small badges he produced achieved sales of 800 million yuan.

The Beijing Olympic Games has made Chen Shaoshu's career a success, which has aroused great concern from the London Olympic Organizing Committee. At the beginning of 2007, the London Olympic Organizing Committee sent invitations to badge manufacturers all over the world to participate in the bidding for the right to produce and distribute London Olympic badges, including Chen Shaoshu's company.Among the 27 companies from the United States, Norway, Greece, Australia and the UK that participated in the bidding, he was the only Chinese company. Among Chen Shaoshu's competitors, two companies in the United States and several companies in the UK are strong contenders.Before participating in the bidding, Chen Shaoshu made a detailed analysis of various competitors, and finally he came to a conclusion that the biggest competition still came from an old British company.This company has a long history and strong strength. It once took over the badge business used by the British army and some large-scale activities at the national level.It will undoubtedly be difficult to beat this enterprise.But Chen Shaoshu knew in his heart that at this time, he couldn't retreat.He is ready for a tough fight.

According to his analysis, this competition is not only about price and quality, but more importantly, the understanding of local culture.In order to express the essence of the 2012 London Olympic Games, Chen Shaoshu and his team consulted a large amount of information, and working all night was commonplace. Chen Shaoshu attaches great importance to the concept of environmental protection and social responsibility, because judging from the successful experience of bidding for the Beijing Olympic Games, the Olympic Organizing Committee attaches great importance to this point.In order to verify, the person in charge of the British Olympic Organizing Committee visited Chen Shaoshu's factory many times.They conducted detailed investigations on more than ten production processes such as disinfection, environmental protection, energy consumption, sewage discharge, product packaging, and recycling of packaging materials.

There is indeed a debate within the British Olympic Organizing Committee about whether the bidding for the badge will be settled in China.But in the face of Chen Shaoshu's excellent creativity and details, they finally decided to cooperate with Chen Shaoshu.In this way, this successful Wenzhou businessman won the license to produce and manage the badges of the 2012 London Olympic Games in one fell swoop. American oil magnate Rockefeller once said: "The current situation is the pulse of business, and the two will resonate."The language is simple, but it expresses a profound truth.Doing business is closely related to the development and changes of the current situation.Changes in the times can affect the rise and fall of a business.Conversely, operators can also find business opportunities from changes in the current situation.For example, the political turmoil in the Middle East caused the price of oil to soar; the US subprime debt crisis caused the stock market on Wall Street to plummet; In 2008, hosting the Olympic Games was China's top priority.However, the Beijing Olympic Games is not only a grand event for Olympic athletes, but also a grand event for Wenzhou businessmen.While the whole country was celebrating, the people of Wenzhou saw the infinite business opportunities contained in it: the leftover steel of "Bird's Nest", the leftover film of "Water Cube", the management right of grassland of "Bird's Nest", and the brand franchise of "Water Cube". It fell into the pockets of Wenzhou people.

Chen Shaoshu gained a lot in this Olympic Games.He seized the opportunity and won the exclusive right to manage the badges of the Beijing Olympic Games in one fell swoop; at the same time, he also created conditions for the subsequent success in winning the exclusive rights to manage the badges of the 2010 London Olympic Games.In the history of Olympic investment promotion, this is the first time that it has won two consecutive bids.It can be said that Chen Shaoshu is the best example of accurately riding the wind of the current situation and finally winning commercial success. If you want to grasp the current economic situation, you must understand the general situation and the overall situation. "The smoothness of my business is due to being able to keep pace with opportunities and current trends." This is the business summary made by Hu Xueyan, a red-capped businessman 100 years ago.Today's Wenzhou businessmen are also very good at discerning the general trend, and changing their corporate development strategies according to national policies or economic development situations.This is to know how to "take advantage of the situation" and how to use the favorable situation in the market to make profits for yourself.In the view of Wenzhou people, no matter what it is, as long as there is an opportunity in the market, even if it is not long, even if it is only a few months or even a few days, we must firmly grasp it.

When investing and doing business, you must listen to all directions, keep an eye on six directions, and learn to dance with the times.Whether a businessman can adapt to the current situation will directly affect the success or failure of the business. Doing business requires an awareness of the overall situation that vibrates with the pulse of the current situation.Wenzhou businessmen who are active in the domestic and international markets have a deep understanding of this. Wenzhou merchants' ability to forge ahead in the market has a lot to do with their accurate judgment of the situation.Business conditions are always closely linked with current situation and political situation.Because the market is always in constant change, this change is often both a challenge and an opportunity for businessmen.Doing business must respond to the changing market in a timely manner, so as to open up new development channels and new sources of income for the enterprise.

Therefore, if a businessman has no overall concept, cannot judge the external situation that affects the development of the enterprise, and cannot adjust the development strategy according to the ever-changing market, it will be difficult to survive in the market.We are deeply concerned about this... At present, my country's loose policies and harmonious environment have injected new vitality into this era and injected unlimited business opportunities for vigorous development.Now among the new Wenzhou businessmen, most of them are highly educated, or have a background of studying abroad, and are able to use modern scientific and technological knowledge and foreign languages ​​​​with ease. Favorable circumstances are even more essential.

With its own knowledge, wisdom, technology, information and international vision, Wenshang is constantly developing and growing in the new era, which also makes Wenshang establish a good image in front of the world. ◎The external environment determines the development trend of the enterprise—a good investment environment and a harmonious society can create a businessman's success, but they cannot determine the long-term development path of an enterprise.You must know that external conditions can only affect a certain stage of an enterprise's development.Therefore, it is very unwise to think that the company's development hopes are pinned on the favorable conditions of the current situation!For the current situation, we should learn to use it instead of relying on it.