Chapter 18 Chapter 4 Integrity is the foundation of business——If you want to make money, you must have a "golden brand"

"Sincerely invite customers from all over the world, reputation comes from letters."Reputation is the intangible wealth in business and the lifeline for the survival and development of an enterprise. In 1993, the lighter market in Wenzhou was very crazy. Because of its high quality and low price, it attracted a large number of foreign orders, and foreign customers lined up to ask for goods in cash.The market is so hot that in just a few months, the number of lighter factories in Wenzhou has grown from ten to more than three thousand.However, some reputation problems have also been exposed. Many manufacturers took the opportunity to "quick catch" and produce inferior lighters, which affected the credit of Wenzhou merchants, and customers responded more and more.

The quality of the lighters produced by Zhou Dahu has always been very good, but in the fake market at that time, he couldn't stand alone, and the sales volume dropped greatly.Seeing more and more low-quality lighters pouring into the market, and customers can't tell right from wrong, Zhou Dahu couldn't help feeling worried.He deeply understands that honesty should be the first priority in the market economy, so he always adheres to his own principles and requires workers not to care about others, and the products he produces must be strictly in accordance with quality standards.Unexpectedly, Zhou Dahu's move brought him a crisis.According to the normal production schedule, Zhou Dahu can only make 150 lighters a day at most, while manufacturers of inferior lighters can make 500.The wages of workers at that time were calculated on a piece-by-piece basis.If so, the wages of his workers would be far lower than those of manufacturers producing low-quality lighters. Almost all of the more than 100 workers resigned for this reason.What's even more frightening is that upstream suppliers are unwilling to provide Zhou Dahu with raw materials due to their small demand.

By the first half of 1993, Zhou Dahu had lost almost all of his previous savings, and the company was also facing bankruptcy.But Zhou Dahu was not discouraged, but recruited new workers and trained them.Persisting in integrity can finally usher in hope. This is an eternal law of the market.In the second half of the year, with high-quality products, Zhou Dahu has begun to open up the market.Foreign businessmen who had suffered enough from inferior products began to adjust their strategies and turned their attention to Zhou Dahu, and his orders suddenly increased.Since then, the supply has been in short supply. Originally, the production capacity was only more than 150 pieces a day, but it was able to receive more than 10 times the orders.Relatively speaking, those low-quality lighter enterprises have closed down one after another like the autumn wind sweeping away fallen leaves.

Whether it is from the perspective of consumers or from the perspective of manufacturers, reputation is very important.It can even be said that reputation is already an important capital in the modern market economy.If an enterprise does not have a good reputation, it will not be able to gain a foothold in the competition, and even if it gains the upper hand for a while, it will not be able to obtain opportunities for sustainable development.In the current market environment, "credibility" will become the main condition for the survival and development of market players.Wenzhou businessmen all understand this truth: to survive and develop, they should protect their reputation as carefully as they protect their own lives, and exchange high reputation for high profits.

In terms of integrity, Wenzhou people have stumbled.In the 1980s, there was a story circulating in Wenzhou: Before two young men and women got married, the woman bought her fiancé a pair of "rich man" leather shoes made in Wenzhou.Unexpectedly, at the wedding banquet, the groom's leather shoes were opened.Take a closer look, it's full of horse manure paper.Annoyed, the young couple mailed the broken shoes to the mayor of Wenzhou City, questioning the credit and existence of Wenzhou people.In fact, the mayor was unable to solve this problem at that time, because there was no effective restraint and supervision at that time, and the market economy was relatively orderly and chaotic.There are thousands of leather shoe factories in Wenzhou City, and this kind of situation is beyond the government's control.

Shopping malls are like battlefields, and failure to be honest and trustworthy is tantamount to self-destruction.With the gradual improvement of the market economy, fake and inferior products have been strictly regulated.Many Wenzhou businessmen also realized their shame and acted bravely, hoping to reshape their image in front of consumers across the country.Now, Wenshang has been greatly improved in terms of reputation.Because of this, their commercial team was able to travel all over the country and the world.According to a survey by the Wenzhou Chamber of Commerce, Wenzhou has a population of 7.5 million, of which more than 500,000 live in various parts of the world, and 1.75 million do business in various parts of the country.As a Wenzhou businessman said: "Whether in Wenzhou or other parts of the country, whether domestic or foreign, the objective environment is often the same. The difference is the supervisory conditions for doing business. As long as we operate with integrity and abide by the law, every Individuals can seize business opportunities."

People in Wenzhou earn both "righteousness" and "profit" in business People in Wenzhou place great emphasis on profit and loyalty when doing business.While pursuing high profits, they have always paid attention to unity.It is their habit that makes them trust each other more, win more friends, and gain more opportunities for their own development. The circle of friends of Wenzhou people is actually a community of interests. The loyalty to friends and partners enables them to gain more "profits" in their careers.In the eyes of Wenzhou people, friends are the greatest wealth, and having friends is equivalent to opening up a source of wealth.More friends means more money.When friends recognize your personality and your products, it often means half of your business success.

Jews are very honest when doing business. People in Wenzhou are called "Jews" in the East, and they also deeply understand the importance of building integrity to the development of enterprises.In the process of doing business, Wenzhou people not only established a good reputation with the outside world, but also did a good job of integrity work inside the company.Within the enterprise, Wenzhou merchants attach great importance to the integrity of employees. It is precisely because of this awareness that more Wenzhou enterprises have gone abroad and entered the world. ◎Social honor represents the integrity of a company——If you don’t pay attention to integrity, no matter how much social honor you get, it won’t help, and no matter how big the economy is to support it, it will go bankrupt sooner or later.Some companies attach great importance to their honor, and they do everything possible to earn a good reputation, but they ignore one point, which is to be honest.