Chapter 9 The source of vitality comes from the desire for wealth and future

Making money is the last word. When it comes to Huang Jianting, everyone in Shijiazhuang, Hebei is familiar with it. In addition to the kindness of fellow Wenzhou people, the locals also appreciate him. Huang Jianting has been in the shopping malls for more than 30 years. During his many years of business experience, he has won many honors and firsts. For example, "Hebei's 'Wenzhou No. 1 Merchant'" won the "Shijiazhuang Top Ten Commercial Companies" for five consecutive years. People", "Model Worker of Hebei Province", etc. He successively established Hebei's largest co-effort wholesale mall in Shijiazhuang, and the largest lamp wholesale market in North China.

He has made such great achievements, and what supports him to keep moving forward is the vitality of entrepreneurship.At the age of 24, he has come to enter the "jianghu".At the beginning of his business, Huang Jianting was very difficult. He has engaged in business in many industries. At first, he was in the lighting business, and later he ran Dongfeng Standard Parts Factory, Rubber Shoes Factory, Hardware, and Children's Shoes.After several years of running around, he finally made his first pot of gold. After he had a certain amount of funds and experience, he did not have a small fortune.

Later, he simply went north to Shijiazhuang to look for new business opportunities. When he came to Shijiazhuang in 1986, he saw many Wenzhou merchants doing business in Shijiazhuang, mainly relying on walking and shouting along the streets, and the market environment was poor.He thought that if a market hall for selling shoes was built to facilitate buyers and sellers, the business would be booming. In June 1993, Huang Jianting invested 10 million yuan to build a large shoe wholesale market in Nansantiao, Shijiazhuang.After the completion of this shoe wholesale market, the loose, disorderly, and messy operation of the Nansantiao shoe market at that time ended, and it quickly developed into the largest shoe wholesale market in Shijiazhuang City and even Hebei at that time.It covers the markets of major and medium cities, 80% of counties and some towns in Hebei Province.At that time, it was even said that 30% of Hebei people wore leather shoes sold in his shoe city.

Wenzhou people are full of vitality and travel all over the world. They are considered to be a very mobile group. The root of this is their strong desire for wealth.Since the reform and opening up, Wenzhou people have embarked on the road to becoming rich one after another in a short period of 30 years, creating one wealth miracle after another, which should not shock the world. The strong desire to make money is the greatest driving force for Wenzhou people to achieve success. As the so-called wish comes true, you must first think before you can copy your actions. The blood of "making money" flows in the bones of Wenzhou people. In order to make money, they go out desperately, just to achieve a great cause one day.It has become a unique social ethos in Wenzhou to venture outside, and of course, it is a benign social ethos.This influences the next batch of Wenzhou people to go out to start a business and do business.

With their enthusiasm for entrepreneurship, Wenzhou people have spread their business all over the world, but they started with almost nothing.Wang Zhentao, chairman of Aokang Group, revealed his pursuit of money without hesitation. He said: "In doing business, it is very important to have money to earn. In other words, the pursuit of profit is very important. I have a principle 'If it doesn't make money, don't do it'".This seems very unreasonable to many people. A businessman should not only see money, but, conversely, a businessman who cannot see money cannot make more money.Especially for those in the initial stage of entrepreneurship, making money is the most fundamental motivation.

The strength of a person's desire completely determines the size of a person's achievements. When a person's fire of desire is stimulated to the state of consciousness, the potential will burst out infinitely.For example, if a person has to sell a BMW in one day, if he fails to do so, he will be fired. At this time, this person will definitely try his best to achieve the goal.It is not sad that it cannot be sold, but the sad thing is that some people dare not yearn for it at all.Once a person loses his enterprising spirit, he also loses the power of life and the vitality to go further.

Li Jianxin, who runs a leather bag business in Paris, used to be an ordinary worker in a leather bag workshop. When he first arrived in Paris, he started with the most basic glue.The work is very hard. I start working before dawn in the morning, and I have to go home with a lunch box after 12 o'clock at night. I live in a small house of 25 square meters with a few fellow villagers.In such a difficult environment, he still maintained strong energy. He thought: "Since I have participated in this gold panning trip, I must not fall behind."Later, he was famous among his fellow countrymen in Paris for the speed at which he made leather bags.

People in Wenzhou have a strong desire to pursue wealth. Even if they started from a small business, they have never given up their pursuit of great wealth. In the face of difficulties, Wenzhou people dare to go beyond and make breakthroughs.Some people, though enthusiastic about the pursuit of wealth, act timidly, hesitantly, content to maintain the status quo.They have outdated concepts, lonely mentality, and fear of reform. In fact, looking at the development history of Wenzhou people, the reason why they amassed huge wealth so quickly is not because of their rich knowledge, ability or social experience, but their longing for the future that drives them to jump out of the mold and challenge themselves. status quo.

In the eyes of Wenzhou people, if the business wants to continue to expand, it must dare to explore unknown markets.As early as the 1980s, there were as many as 150,000 Wenzhou people doing business in Sichuan, and their local output value could reach more than 10 billion yuan per year, making them the businessmen who created the most wealth among foreign groups.Jia Yinshou used to be the vice president of Wenzhou Sichuan Chamber of Commerce. He was known as the "king of transportation". He almost took over all the railway freight business from Wenzhou to Chengdu and Chongqing.Thousands of train hides are transported from him to Chengdu every year for Wenzhou goods such as shoes, clothing and leather.

◎The degree of desire for wealth determines how far you can go-the size of desire is not completely proportional to the action. The size of desire can motivate a person to move forward to a certain extent, but if the desire expands infinitely, it will have a counterproductive effect.