Chapter 8 Vitality does not equal effort, but equals "excitement"

Vitality is a manifestation of spiritual power. Vigorous people always have a desire to succeed and a tenacity to strive for excellence. In the eyes of Wenzhou people, there is no distinction between young and old in starting a business, as long as there is an opportunity, they will make a move. Zhu Zhongrong is such an old man. In 1989, at the age of 68, he and his wife came to New York from Wenzhou to start a new life. Unexpectedly, two years later, he saw an opportunity to start a business. Many Chinese in New York liked to eat pot stickers from his hometown, so he wanted to Open a potsticker shop.

This idea made him very excited. With the help of his daughter, he opened a potsticker shop on the streets of New York and named it "Zhuji potstickers".The potsticker shop has finally opened. He started to open the pot at five o'clock in the morning and closed the stall at ten o'clock in the evening. He was constantly busy, and sometimes he didn't even have time for lunch.The old man is very concerned about his business. In addition to ensuring the excellent taste, he also insists on cooking by himself. Thanks to his experience in making pot stickers, he quickly opened up the market.

In the first two years of its start, "Zhu Ji Pot Stickers" was actually a food stall on the side of the road.Sunny and rainy in summer and freezing cold in winter, Mr. Zhu, who is more than ancient, was able to stand on the side of the road for a whole day without complaining of suffering or tiredness. According to the traditional Chinese concept, this is the age of rest and retirement, and one should enjoy family happiness at home.But he persisted step by step, and worked hard for ten years.Good reputation, "authentic", fresh and hot, much better taste than machine-made pot stickers, very popular among Chinese.

Later, "Zhuji pot stickers" continued to expand in scale, and also sold a variety of foods such as dumplings, steamed buns, steamed buns, bean curd, soy milk, and scallion pancakes.With the prosperity of the business, the sons and daughters immigrated to the United States to help their father manage the business. Now the Zhu family has opened three chains of "Zhu Ji Pot Stickers". People in Wenzhou have a strong desire to make money, and when it comes to making money, they immediately get excited. Therefore, there are many people who start businesses in Wenzhou. They are not afraid of starting from scratch, and they are not afraid of poor conditions.In the view of Wenzhou people, if you want to live a meaningful life, you must do business and start a business.If you find a stable job or sit at home and enjoy the happiness, your life will be ordinary.Entrepreneurship is a part of life and a positive attitude towards life.

Wenzhou people not only have their own dreams in life, but also have the vitality and passion to amplify their dreams and realize them. This all stems from Wenzhou people's desire for wealth.Wenzhou people have a very realistic understanding of money. They dare to express their love for money and their desire to get rich.The purpose of doing business is to make more money, and for this they will desperately struggle and fight hard. Some people call Wenzhou people's road to wealth a "barbaric" growth history. This is a kind of lament for how fast Wenzhou people make money. One of the main reasons is that Wenzhou people have a kind of vitality to make money.This kind of vitality is not reflected in how much he works hard, but a kind of passion and dedication.

The greatness of people is not what they can do, but what they want to do.Wenzhou people are just such a group. They never think too much about whether they can succeed in their work, and they do things entirely with their own vitality and desire.This kind of mentality also makes them less worried to a certain extent, and they can let go of their hands and feet to concentrate on doing things.Entrepreneurial vitality is the source of motivation for Wenzhou people to succeed, and this power allows Wenzhou people to fully develop their potential. Wenzhou people are full of passion for making money, so many people have made some achievements in the business world.Just as a Wenzhou native said: "My successful experience in starting a business has three things: entrepreneurship, development, and innovation." Needless to say, this is enough to explain the unusualness of Wenzhou people.

Doing business in Wenzhou is often used to thinking about things with reverse thinking. The "cold" market that everyone is not optimistic about, they think there is an opportunity; They consider it a favorable factor.In short, when everyone is not optimistic, they can convert it.Therefore, Wenzhou is often active in seemingly backward markets, engaged in unpopular industries, but earning a lot of money. In order to find the vacuum and weak points of the market, Wenzhou people often take the initiative to go to places that others do not want to set foot in.As the saying goes, "Where there is a market, there are Wenzhou people, and where there is no market, there are Wenzhou people who are developing the market." You will be surprised to find that the three major commercial circles of Jiefangbei, Chaotianmen and Shiqiaopu in Chongqing have taken root. 80% to 85% of the total number of people who operate in Wenzhou, there are Wenzhou brands everywhere, and you can hear Wenzhou dialect when walking on the street.

Wenzhou people have many unique ideas. They "rather be the head of a chicken than the tail of an ox." They would rather start a business by themselves than work for others with a high salary.In their philosophy, only by doing business and being a boss can they reflect their own value.They are willing to do all the technical work such as haircuts, shoe mending, tailoring, etc. by themselves.It is this kind of entrepreneurial spirit that allows them to always discover new business opportunities before others, find markets where there is no market, and fight their way out of the fringe economic cracks.

Wenzhou people have such a strong ideological drive that they have no choice but to develop outward and find ways to find a new living space to gain the initiative.Wenzhou people running around the country are always in the strongest position. They live and share fate with local businessmen, but they are never easily subdued. They give full play to their advantages to open up their own shopping malls or commodity distribution centers.When it is most difficult and when we need help, we will gather together, some will contribute, some will contribute money, and some will contribute their strength. The purpose is only one, and we must occupy a favorable position in the competition.It is precisely for this reason that shopping malls or commodity streets dominated by Wenzhou people have been established all over the country.

◎Contradictions between "full of vitality" and "honesty"—in fact, it is not the case. Vitality focuses on the spiritual level, and practicality focuses on action. The combination of the two aspects is the quality that a successful businessman should possess.