Chapter 10 Chapter 4 Sincerity: The Best Way to Speak Socially

Speaking is not to strike the copper bell, but to strike the "heart bell" of people. The "heart bell" is the most delicate musical instrument.Therefore, wise men always ring people's "heart bells" with sincere emotions and sincere attitudes, stimulating, inspiring, inspiring, comforting, and motivating. Passionately praise the truth, goodness and beauty; ruthlessly criticize the fake, ugly and evil.Let joy, anger, sorrow and joy be expressed in words; make black and white derogatory and praise clear.Use your own heart to pluck the hearts of others, and use your own soul to infect the souls of others, so that the listeners can hear their words, know their intentions, and see their hearts.

A proverb says: "Sincerity is more expensive than jewels, and faithfulness is the treasure of the people." People who speak sincerely can gain the trust of others. Yan Shu, a poet in the Northern Song Dynasty, was known for his sincerity.When he was 14 years old, he took part in the palace examination, and Zhenzong asked him to do a question.After reading the test questions, Yan Shu said, "I did this question 10 days ago, and the draft is still there. Your Majesty, please come up with another question."During Yan Shu's tenure in the History Museum, during holidays, officials of all sizes in the capital often went out to eat, drink and have fun.Yan Shu was poor and had no money to go out, so he had to study and write articles at home with his brothers.

One day, Zhenzong asked Yan Shu to be the official of the East Palace to assist the prince by name, and many ministers were puzzled.Shinzong explained: “Recently, the officials often go to dinner and banquets, and only Yan Shu and his brothers study behind closed doors. They are so self-respecting and cautious, and they are the right candidates for the East Palace.” Those who go to banquets are only from poor families, if I were rich, I would have already participated in banquets.” After hearing this, Zhenzong admired his sincerity more and more, and trusted him even more. Sincerity is very important to both the speaker and the listener.If you don't treat people sincerely, you will be deceiving and fooling people. If you believe others' false words, you may delay important events and cause bad consequences.

Speaking is a process of conveying information.Therefore, improving one's speaking confidence and enhancing one's speaking charm is not all about whether the speaker can express his thoughts accurately and fluently, but also whether the thoughts and information you express can be accepted and resonated by the audience .In other words, to speak well, the key lies in whether the words can touch the heartstrings of the listeners. In life, some people make long speeches or are impassioned, but they just can't touch the spirit of the listener; while some people speak a few words, but they are powerful and produce magic power.why?Because the latter understands people's self-esteem, can put themselves in the position of the other party, and observe problems from the other party's perspective.Therefore, their conversation is full of sincerity and very touching.

In 1952, former U.S. President Nixon had a serious political crisis when he was a young senator, and Eisenhower made him his running mate.While he was running for the campaign, the New York Times ran an article accusing him of secretly accepting bribes during the campaign.The news flew all over the country, and there was an immediate public outcry, and the pressure was mounting.The miracle that saved him from danger was that he made a speech that shocked the United States. Nixon was forced to address the national public for half an hour.The national media directed various cameras and microphones at Nixon.

When Nixon appeared on the television screen, all of America fell silent.In a rare move, he made his financial history public, from his fortune to his debts.In this way, Nixon first gained the sympathy of the audience. Immediately afterwards, he detailed his financial situation, and even told the audience how to spend every penny.He also told everyone, "After this election nomination, I did receive a gift. This is a puppy from someone in Texas for my child." When he finished speaking, cheers resounded everywhere.One million people called, telegraphed or sent letters, and the small donations remitted from the post office reached 60,000 US dollars, and 60 million people nationwide listened to and watched this speech.The speech clarified the facts and gained a large number of sympathizers.

Deep love can be thrilling.Nixon's speech won the hearts of the public with sincerity and simplicity. Muhammad Ali was not good at words when he was young, which affected his popularity.Once, Ali injured his knee while participating in the competition, and the audience was disappointed, and the impression of him was even worse.At that time, he did not waste time and immediately asked to stop the game. Ali said: "The knee injury is not enough to prevent the game, but in order not to affect the audience's interest in watching the game, I requested a suspension." Before this, Ali was not a very popular person, but because of his love for The candid explanation of the incident made a good impression of him.His request to suspend the game for the sake of the overall situation is indeed for the sake of the audience, and everyone was deeply moved by this.

The above few examples are enough to show that as long as the speaker is sincere and his words are full of sincerity, he will definitely be able to touch the hearts of the listeners. The famous Japanese salesman Hara Ippei once said: "Being a person and doing business is the same. The first key is honesty. Honesty is like the root of a tree. If there is no root, then the tree will have no life." Hara Ippei's own success is also It proves it. Yuan Yiping worked as a salesman in a machine company when he was young.Once he made business with 30 customers within half a month.Soon, he found that the machine he was selling was more expensive than the machine with the same performance produced by other companies.He thought: If the client finds out, they must think that I am deceiving them, and they will doubt my credit.

In order to properly solve the problem, Yuan Yiping took the contract and the order, visited the customer door by door, explained the situation to the customer truthfully, and asked the customer to reconsider the choice.This honest approach touches every client deeply.As a result, none of the 30 people terminated the contract, but became more loyal consumers. The law of business is that if one of your products is faulty, all of your products will be suspect.The same is true with speech, if one out of ten of your sentences is a lie, all your words will be questioned. In the HR office of a large company, he was applying for a job as a salesperson.

The manager, Mr. John, looked at the thin and pale young man in front of him, and couldn't help shaking his head. After asking some basic information, Mr. John asked again: "Ever done sales?" "No!" he replied. "So, now please answer a few questions about sales." Mr. John began to ask, "What is the purpose of a salesman?" "Let consumers understand the product, so that they are willing to pay for it." He replied without thinking. Mr. John nodded, then asked: "How are you going to start the conversation with your salesperson?"

"'It's a nice day today' or 'You look really good'." "How can you sell typewriters to farmers?" Mr. John said calmly. He thought for a while, and replied unhurriedly: "I'm sorry, sir, but I can't sell this product to farmers, because they don't need it at all." Mr. John stood up from the chair happily, patted him on the shoulder, and said excitedly: "Young man, you passed, I think you will be outstanding!" For the last question on the test, previous candidates always make up something that will never work, because who wants to buy something they don't need? He recognized this and answered truthfully, so he was admitted. A company was recruiting staff. During the interview, the examiner asked such an arithmetic question: "What is the answer to subtracting 1 from 10?" Some test takers said mysteriously: "It is equal to whatever you want it to be equal to." Others said: "10 minus 1 equals 9, which is consumption; 10 minus 1 equals 12, which is business; 10 minus 1 equals 15, which is trade; 10 minus 1 equals 20, which is finance; 10 minus 1 equals 100, that's bribery." Among these test takers, only one person hesitated to say that it was equal to 9.The examiner asked him why, and the candidate said: "I'm afraid that if I tell the truth, I will appear stupid and have a low IQ." Then, he added in a low voice: "To get a good job, honesty may It's the most useless weapon in the world." This honest man was hired at last.