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Chapter List (38) Free
- 1: Foreword Learn Marketing Wisdom from Kotler
- 2: Prologue marketing is an indispensable strategic element for enterprises
- 3: Chapter 1 marketing plan determines 50% success rate
- 4: Chapter 2 Marketing Information and Research Lay the Basis for Accurate Decision-Making
- 5: Chapter 3 Marketing Macro Environment That Cannot Be Ignored
- 6: Chapter 4 Accurately grasping the marketing micro-environment
- 7: Chapter 5 Find out the principles of consumer purchasing behavior
- 8: Chapter 6 A Thorough Study of Competitor Strategies
- 9: Chapter Seven Market Segmentation Finding the Right Customers
- 10: Chapter 8 Better Target Market Selection
- 11: Chapter 9 Choosing the right market position
- 12: Chapter 10 Deep Differentiation Beyond Positioning
- 13: Chapter 11 Product is a Whole Concept
- 14: Chapter 12 Brand Concentrates All Values
- 15: Chapter 13 Designing Marketing Strategies for Periodic Products
- 16: Chapter 14 New Product Design and Marketing
- 17: Chapter 15 Service is the Essence of Product Competition
- 18: Chapter 16 Pricing is a System Art
- 19: Chapter 17 Pricing and Price Adjustment Strategies
- 20: Chapter 18 Selection and Design of Channel Schemes
- 21: Chapter 19 Retailer Marketing Decisions
- 22: Chapter 20 Wholesale Channel Management
- 23: Chapter 21 Strengthening Logistics Management
- 24: Chapter 22 Special Channel Management
- 25: Chapter 23 Effectively resolve channel conflicts
- 26: Chapter 24 Advertising Quickly Conveys Product Value
- 27: Chapter 25 Promotion Framework Direct Seduction
- 28: Chapter 26: Effective PR Creates a Good Image
- 29: Chapter 27 Give full attention to the link of personal sales
- 30: Chapter 28 Simplified Direct Marketing
- 31: Chapter 29 Promotion Combination Strategies for Doing More with Less
- 32: Chapter 30: Integrated Marketing Communications (IMC) that Mobilizes All Positive Factors
- 33: Chapter 31 Horizontal marketing, bid farewell to the new survival rules in the era of vertical marketing
- 34: Chapter 32 Internet marketing, the mainstream marketing method in the future
- 35: Chapter 33 International Marketing, A Share of the Global Market
- 36: Chapter 34 Social Responsibility Marketing, New Competitiveness of Enterprises
- 37: Chapter 35 Social Marketing, Marketing Management of Social Concepts and Behaviors
- 38: Chapter 36 National Marketing, Big Marketing Related to Economy, Politics and Culture
