In the international business circle of the 20th century, the three most famous masters are Peter Drucker, Michael Porter and Philip Kotler.Some people say that only these three people can be regarded as true masters.The three masters divided the world of business studies into three - Drucker is the master of modern management, Porter is the master of industrial competition, and Kotler is the father of marketing. Dr. Philip Kotler, born in 1931, is a master of modern marketing and is known as the "father of modern marketing".For many years, Dr. Kotler has been committed to the research of marketing strategy and planning, marketing organization, international marketing and social marketing. In addition, Kotler has also developed high-tech marketing, research on competitive advantages of cities, regions and countries And so on, including the new marketing concept.Some concepts he created, such as "reverse marketing" and "social marketing", are widely used and practiced by people.

Many of his books have been translated into more than 20 languages ​​and are regarded as marketing treasures by marketers in 58 countries.His "Marketing Management" is the foundational work of modern marketing, known as the "Bible" of marketing, and one of the 50 best business books in the world.This textbook has changed the marketing concept mainly based on sales promotion, advertising and market research, expanded the connotation of marketing, and elevated marketing to a science.According to Kotler, marketing is based on economic, behavioral, organizational and quantitative disciplines.

This master who has witnessed the ups and downs, declines and prosperity of the American economy for 40 years has influenced generations of American entrepreneurs with his theories.Especially in the growth of super-large multinational companies in the United States, Kotler has made great contributions.During the 20 years from 1975 to 1995, Kotler won many national medals and awards in the United States, including the "Paul D. Convers Award", "Stuart Henderson Bright Award", " Marketing Excellence Award", "Charles Coolidge Award".He is the winner of the first "Marketing Educator Award" of the American Marketing Association (AMA), and is the only winner of the "Marketing Magazine" best paper award of the year - the Alpha Kappa Pusi Award three times.

Kotler's marketing ideas were born and developed in the United States, but this marketing guru never ignores the significance of the Asian market in the global market.For many years, Dr. Kotler has closely followed economic development and marketing in Asia and China.He successively published works such as "Marketing Management (Asian Edition)", "New Positioning of Asia", "Kotler's View of China and Asia", etc., and made a special discussion on the characteristics of the Asian market and the Chinese market. Be regarded as the standard. Since 1986, Kotler has visited China many times and had close contact with Chinese scholars and marketing personnel to discuss the development of marketing in China.

It can be said that Kotler's marketing thinking is the best example for every marketer to learn from the perspective of internationalization or localization.Every marketer—whether you are an ordinary salesman or a strategizing marketing manager, you can find "used for me" content in Kotler's writings, and find guidance for your own marketing work Strategy. This book summarizes Kotler's decades of marketing experience, starting from Kotler's most famous works such as "Marketing Management (Asia Edition)" and "Marketing Principles", to sort out the clear context of Kotler's marketing theory , and at the same time, find one-to-one corresponding case analysis for each point of content, combined with the current marketing situation in our country, present 300 classic Kotler marketing ideas for readers.

Based on the principle of practicality and comprehensiveness, this book, guided by Kotler's marketing concept, brings you comprehensive and specific marketing operations in terms of how to conduct market research, formulate marketing strategies, enter the international market, and develop new marketing thinking. Interpretation of methods and skills, 300 pieces of marketing knowledge combining theory and practice are as friendly and natural as Kotler's personal teaching, allowing you to quickly understand its essence and achieve success in marketing. Due to the rush of time and limited space, it is inevitable that there will be omissions in the editing process. 300 cases may not be enough to show the research results of Kotler's seniors in his life, but our purpose of writing this book is not to make everyone become like Kotler. Such a marketing master lies in mastering Kotler's strategies, methods and thinking, and using them to guide our marketing practice.

Marketing is everywhere in our lives and we all need to understand it.Marketing is not only required by manufacturing companies, wholesalers and retailers, but by individuals and organizations of all kinds.Lawyers, accountants and doctors use marketing to try to manipulate demand for their services, as do hospitals, museums and performance groups.Without developing and implementing a marketing plan, politicians cannot get the votes they need and tourist attractions cannot attract the tourists they need. Let us learn marketing wisdom from real marketing masters! Good luck to all marketers!