Chapter 34 The "highway" of information = the "highway" of making money

In a market economy where money is about to be "informationized" and information is "monetized", businessmen must hunt for information in this space all the time. Xie Zuofeng was originally a salesman in a small arts and crafts factory in Yueqing, Wenzhou. During his business, a piece of "information" he got by chance made him embark on the "highway" of making money. One day, he went to Guilin, Guangxi to sell products, and found that the local enterprises that purchased arts and crafts did not directly sell them locally, but instead shipped the products to Shandong.After careful inquiry, he learned that Weihai and South Korea had opened the first China-Korea sea flight, and these handicrafts were very popular with customers and tourists in South Korea.

Xie Zuofeng immediately concluded that this was a rare and good opportunity, and the company had not yet set up a business office in Weihai at that time.If the products are shipped directly to Weihai, the profit margin will be even greater.So he tried to work through the company.Then he came to Weihai alone with handicrafts such as stone carvings and Ou embroidery worth 50,000 yuan. After arriving in Weihai, he immediately rented a house of more than 40 square meters from the wharf of Weihai Port, and started a business selling craft gifts to foreign tourists.Because Weihai is the only way for Korean tourists to reach all parts of the country, the business is extremely hot.

Later, with the increase of economic and trade exchanges between China and South Korea, the sales of his craft gift shop soared.Selling products directly to decentralized tourism can no longer meet market needs.Since 2002, he started a designated tourist store, and later expanded his business to Qingdao, Weihai and other regions, and his business has grown bigger and bigger. The keenness of Wenzhou businessmen to the market can always make them one step ahead in grasping business opportunities.Grasping the information with the most commercial value is a prerequisite for successful business, and Xie Zuofeng's starting point has once again verified this point.

We are in an era of information explosion. Today, whoever is good at collecting information and developing valuable information will have the initiative in business warfare.Information has become the biggest resource in business warfare, and having information means having wealth.The more information you have and the finer the details, the more sure you are of winning. Wenzhou people are considered to be businessmen who are best at capturing information. A media once made a cartoon to describe the sensitivity of Wenzhou businessmen to information.The cartoon is like this: There is a very vigorous person, his brain is a computer, which is used to process information at any time, his hair is a radio antenna, capturing the surrounding environment, and his hands and feet are constantly magically coming up with new plans At the same time, banknotes flew into the big pockets containing "sucking stones" like snowflakes.

As this cartoon shows, Wenshang has a strong ability to gather information.Perhaps in this commercial society, many people are aware of the importance of information business, but how to collect effective information is very difficult.This can also be inspired by Wen Shang: use your own eyes, ears and one mouth.Newspapers, magazines, radio and television, the Internet... and even your friends and competitors contain a lot of information, just pay attention to observe, and feel that you can capture useful information anytime and anywhere. There was a businessman in Wenzhou who was doing sugar-fried chestnuts in Shanghai. He found that when customers were eating chestnuts, they were eager to bite and peel them.Seeing this situation, he thought: "Can we make a chestnut peeler?" After having this idea, a sketch of a chestnut peeler was formed in his brain.After returning, he drew a sketch of the chestnut peeler, and then made a simple chestnut peeler out of galvanized iron.Later, he sold the thing he invented to major stores, hoping that they would sell his products on behalf of them.The person in charge of the store was very surprised when he saw this fresh gadget, and the cost is low, only 0.15 yuan each, and the ex-factory price is 0.30 yuan... he thinks it will definitely be welcomed by customers.Many of his people have ordered goods from this Wenzhou businessman, hoping that the goods will be on the market as soon as possible.The Wen businessman said: "The goods will arrive in one week."

That night, he telegraphed the sketch of the chestnut peeler back to his hometown factory in Wenzhou for production. Two hours later, a mold came out. Three days later, the first batch of chestnut peelers was shipped to some stores in Shanghai. Eventually, shops big and small owned the products of this Wen merchant, who is also famous for a small chestnut peeler. This sensitivity to information comes from good thinking, good contact, and good mining. We search for hidden business opportunities by screening a lot of information in the market. Businesses in Wenzhou have one thing in common when doing business: see more and listen more.To read more is to collect more written information from newspapers, magazines and other publications; to listen more is to learn more about audio information from news and radio.These four words sound simple, but it is not easy to actually do it.

Merchants have the closest relationship with consumers. When customers consume, they not only convert commodities into money, but also provide merchants with valuable information for free.Wenshang is best at discovering business opportunities and useful information from consumer groups. ◎Grassing the information is equivalent to grasping the wealth——Today's commercial society is an era of information explosion. All kinds of information are misleading and confusing. Before using them, you must have extraordinary eyesight and distinguish right from wrong. , otherwise, it will affect the efficiency of work and lose business opportunities.