Chapter 35 Chapter 7 Do small jobs and make big money——Don’t limit your money-making ideas

It is not terrible to make a small amount of money, but what is terrible is that you will not be able to make money again after making money once. Liushi Town, Wenzhou is a well-known hometown of hardware and electrical appliances. Nan Cunhui was born here, and it is also the birthplace of the Chint Group he founded in the future. At first, Nan Cunhui made a living by repairing shoes for others. During a shoe repair, he got an exciting news. The hardware and electrical appliances market in Liushi was obviously in short supply. Many people were trying to find ways to repair machine parts. Some people even buy idle machines from state-owned enterprises at low prices, disassemble and clean them, and then buy useful parts in the market. This simple change of hands can double the profits several times.

So Nan Cunhui took out the money he had saved from repairing shoes, and partnered with a friend to open a small electrical shop.To their disappointment, the benefits in the first month were not good, and the partners were a little discouraged, thinking that when this situation continues, they will be able to make money.On the contrary, Nan Cunhui saw the spark of entrepreneurship. He resolutely gave up the appearance of small electrical appliances, and raised funds to set up a small factory for the production of electrical appliances in his own formality. Without funds and technical standards, he bought spare parts for assembly.In the 1990s, there was an investment craze in Wenzhou. Investment was still a new term, and some people became rich overnight.In an instant, some people in Liushi were eager to move, and began to invest in real estate in Hainan with some capital accumulated over the years.However, Nan Cunhui was not moved by the trend. He decided to stick to a small and specialized development path, invest wired funds in enterprise construction and reproduction, and lay a solid foundation step by step.

In 1993, he invested 4.5 million to take the lead in building the largest and most advanced electrical product testing station in the province. In 1994, Chint products took the lead in passing the international quality certification system in the national mortgage electrical appliance industry. A few years have passed, just as Nan Cunhui's career was booming, those colleagues who were keen on real estate investment came back listlessly. When they wanted to resume their old business, Nan Cunhui had already been left far behind. In 2000, Chint's assets reached 1.1 billion yuan, and Chint's trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.Ranked 7th among the top 500 private enterprises in China.

Is it more profitable to make a 10 million product a year, or is it more profitable to make a 10 million two-yuan product a year?Wenzhou people chose the latter without hesitation.To make a product worth 10 million yuan a year is hugely profitable, and everyone will rush to make it, but for a product worth 10 million yuan, most people are unwilling to do it because the profit is small.In fact, this is a problem of hidden profits. Small commodities, the business is small, but when it reaches a certain scale, the profits will accumulate. The large-scale operation of small commodities is the way for Wenzhou people to make money. For a long time, the business philosophy of Wenzhou businessmen has been small profits but quick turnover.To others, buttons, labels, badges, prints, and trinkets are small commodities that don't seem to make much money.But Wenzhou people are doing it every day, and their operations have formed a scale, and they are a considerable wealth when they are gathered together.

In the early 1980s, two brothers, Ye Xiaolin and Ye Xiaoqing, started their business selling buttons. At the beginning, they set up a street stall in Qiaotou Town, Wenzhou to test sell them.Calculated, at that time, they were the earliest button stalls.It took less than a day to sell buttons worth 400 yuan. This not only excited the brothers, but also encouraged a group of people. Earn a penny if you can earn a penny. This is the important secret for Wenzhou people to dig the first pot of gold, and it is also the magic weapon for Wenzhou businessmen to dominate the shopping malls.Don't think that you earn too little money. If you always hold the mentality of "you can't make big money, and you don't want to make small money", you will always end up making no money.Chen Weixiong, general manager of Hong Kong Guguhui Fashion Co., Ltd. once commented on Wenzhou people: "They make ordinary things and small things bigger, which is something that people in other places cannot do. What needs to be studied is that they can make small things bigger. Make the biggest thing in the world, and do it impressively.” Wenzhou’s development today is still dominated by the production and management of small commodities, but small commodities have become a big market, such as the hardware and electrical appliances market in Liushi, Yueqing, and the buttons at the bridgehead of Yongjia. The market, the small commodity market in Cangnan Jinxiang, etc., were once the gathering places for Wenzhou people's small and medium commodities.

Wenzhou people are not afraid of making less money, but they are afraid that they will not make it. In fact, as long as they are down-to-earth and step by step, no matter how small the profit is, it will accumulate more and more.However, in our real life, many people always dream that one day they will be able to make a lot of money and be a big boss in style.He thinks that doing business is a big deal, and he dismisses small businesses, thinking that there is no profit.People who have this kind of idea are often ambitious, with high vision and low power, and it is difficult to do anything well. The end result is that not only can't do big business, but they often fail to achieve anything.What is the reason for this? The main reason is that they are too eager to make money. They just want to make a fortune and make a lot of money.

Most people in Wenzhou start their businesses from scratch. Due to lack of funds and lack of interpersonal relationships, it is difficult to start. In the end, they can only adopt the strategy of small profits but high sales to earn the first pot of gold first.People in Wenzhou believe that although small businesses earn less, they are easier to operate because of less investment and less risk.Business is not about the size, but about the final profit.If the eyes are high and the hands are low, you can't do big things, and you don't bother to do small things, then it is impossible to get rich.

Using "small" to gain "big" is a kind of protection for enterprises The "smallness" of Wenzhou has special significance for Wenzhou's economy.In the initial stage, Wenzhou's small commodity trading has a self-protective effect on its own enterprises.Because of its own small scale, it is difficult to gain a foothold in the fierce market competition. If you operate some small commodities in the initial stage, you will avoid the "strangling" of large enterprises.When the scale is slightly larger and the strength is enhanced, the ability to deal with market competitiveness will be enhanced.

◎To make big money, you must do big business—some people always want to catch a big fish at a time when they do business, and earn a lot of money.As the saying goes, don't do something small for good, everything is a process of accumulation from small to large.The same goes for doing business, small profits can also create huge wealth.