Chapter 36 Big money is earned, small money is picked up, "never let go" the opportunity to make a fortune

To do business is to make money, and what you can earn is worth a penny. Small business, big market, as long as the market grows bigger, a few percent of profit can still make you rich. The 41-year-old Lin Chunping has been the "Old President" of the Ghana-China Federation of Industry and Commerce for three consecutive terms.Those who are familiar with him will be amazed by his legendary life.His whole life can be said to be constantly earning big money and picking up small money, never letting go of any opportunity to make a fortune.He was so small that he sold buttons, cowhide, and rice, and worked as a middleman in the small commodity trade. He was so big that he opened gold mines and contracted airlines...

Lin Chunping's father was in the leather business in Guilin in his early years, and he followed his father to study in Guilin.During my studies, I rented a counter in a shopping mall in Guilin to sell Wenzhou Qiaotou products, and only received a few hundred yuan a month.After successfully being admitted to Shenzhen University, he discovered that the cowhide sold by a meat joint factory in Shenzhen was very popular, so he resold the cowhide to his hometown of Quxi, earning a net profit of more than 100 yuan per piece of cowhide. In 2000, Lin Chunping came to Ghana to start a business with 3,000 US dollars in his pocket. At the beginning, he started from being familiar with the clothing trade and made a lot of money. After having a certain amount of funds, he contracted the copper mine. The price bought the permanent private ownership of the mine.Today, the mine brings in at least $2 million a year for him.

Many Wenzhou merchants start from making a small profit of a few cents. The profit of a button or a badge is very small.However, Wenzhou people have done impressively. The most important thing in the successful experience of Wenzhou people is: "Earn big money and small money, make big money, and don't let small money go. This is the unique business value of Wenzhou businessmen."A Wenzhou businessman in New York said, "Starting from a small business is the characteristic of our Wenzhou people's management, and it is also a shortcut and guarantee for successful operation."

Zhang Huamei is one of the thousands of merchants in Wenzhou. She runs a small department store, specializing in button business.Moreover, she has repeatedly narrowed her business scope and reduced the number of products.For example, at the beginning, she positioned herself to sell all kinds of buttons, then narrowed down to only doing fashion buttons, then narrowed down to only doing men’s button business, and finally only men’s suit button business. Many people can't understand this kind of business method of focusing on small things. In Zhang Huamei's view, the more refined small commodities are, the more popular they are, the more special they are and the more profitable they are.From Zhang Huamei's management approach, it can be concluded that: "High specialization is a safe way out for small commodities."

How to treat "small money" is not only a question of life attitude, but also a question of business vision. People in many places usually do business with the mentality of making big profits, making small profits, and doing nothing without profits. But big and small take all, big and small are compatible, no matter big or small, as long as you can make money, do it!Although the temporary profits of big money are relatively generous, small profits are the way to go, and the accumulation of small profits is a way to make money and a way to make money. A millionaire once said that "small money is the ancestor of big money". In reality, many millionaires started their fortunes by earning humble small money.Today, the market is becoming more and more standardized than before, and the competition is becoming more and more fierce. Enterprises have entered an era of meager profits. Wenzhou people have brought this tradition to the extreme in all walks of life.

"Small profits but quick turnover" has always been the business philosophy of China for many years.Wenzhou people have carried forward this concept. Although small commodities have small profits, once they become large-scale, they are a terrifying force. There are not a few people in Wenzhou who have achieved big businesses with the advantage of large sales volume of small commodities. The projects they operate have low profits. What should they do? The only way is to improve quality, expand sales, and even monopolize the industry market. ◎If you make a lot of money, you can disdain the small money—you can make a lot of money, but you will never give up the small money. In today's society, making a lot of money is mostly a personal wish, and only those who are steadfast and persistent in picking up small money can truly succeed.