Chapter 14 Thirteen

I slowly expressed doubts about the intellectual content of public relations after I was promoted to CONSULTANT (consultant), and I found that higher levels also did things with more physical strength than brain power.And I have doubts about the way we rate work performance.I think I have studied the media in the circle very thoroughly, and I know their pertinence and characteristics very well, so every time I hold a press conference, I invite the media to be more refined.And I have established a tacit understanding with many reporters. Every time I give them very loose requirements, I don’t have to write articles, except that the news is to report the facts. I think the big articles are good articles.A reporter writes an article under the pressure of some kind of favor or advertisement, but no powerful words can come out of his pen.I'm trying to create a new public relations image for the journalists I meet.

However, a headache arose.The company's statistics on work performance are really rough, that is, the amount of SIZE (size), large area, more words, more CL IPPING (newspaper clippings) means great performance, and less words means weak legs. "Computer World" publishing an article is different from some media with small circulation and little influence.Although I protested and hoped for a weighted calculation method, the weighting is only symbolic. It seems that the Chinese lack the ability to manage production quality. Even our out-and-out foreign company is very native in this regard.

The public relations I understand is the use of intelligence to influence audio-visual, rather than physical strength.This effect is best illustrated with a simple story.For example, if you want to publicize a kind of super glue, you first put out a message in the media: there is a gold coin pasted in a certain place, and whoever can peel it off the wall will belong to the gold coin.In the end, the core of the problem turned to the glue on which the gold coin was attached, and then let the media talk about this glue.Combining the media, the public, and enterprises in a very close and interactive way is the best public relations.

Of course, I told Director Tang some of my recent feelings, and said that I have decided to go. DIRECTOR Tang was very surprised, he said: "At the beginning, I saw you as a very creative (creative) person. Judging from your performance in the past year, your personality has been very successfully combined with this industry, and you will be very successful. There is a future, and many of the company's assessment systems are also changing from simple and linear to a more scientific direction." I was silent for a while.Director Tang and I can talk about everything. I am very satisfied with such a boss. I report to him directly, and of course I directly proposed my PROMOTION (salary increase). DIRECTOR Tang readily agreed.I want to give myself another motivation, such as a salary increase, to see how much potential I still have in this job.Sometimes even a high salary can't keep a person who pays attention to the brilliant process.Although I am not pursuing brilliance, I am very observant of my inner feelings. If one day I feel uncomfortable doing this job, then I have to leave.

"Can the promise I got at the beginning be fulfilled as soon as possible?" I was actually retained by DIRECTOR Tang, and the compensation issue was often an excuse for resignation. I wanted to stay for a while, just for DIRECTOR Tang's sake. Kang Cheng lived in Urumqi for a whole month. The fat roasted mutton fattened his waist, and he practiced his drinking capacity. The first thing he did after he came back was to drink with me. His aftertaste of Xinjiang is endless. We chose an Avanti restaurant. Many foreigners like to eat there, and climb on the table to dance after eating.They eat culture, we eat lamb.Very fat LAMB (little lamb) is roasted with charcoal fire, cut into small cubes, and two bottles of German dark beer, life is really wonderful. SIMPLENESS IS THE BEST! For those of us who are not able to complicate our diet, simplicity is the best.

Kang Cheng's face is as red as a roast goose when he drinks now, but his tongue doesn't curl and his legs don't bend, so he has indeed grown a lot.While eating whole, he said: "Life in Urumqi is as simple as the Gobi Desert. Every day, I have a 'blacklist', all of which are customers that need to be visited or objects of lobbying. There are machinery factories and foundries. I went to all the iron factories. First, I found a technical engineer to understand the situation, and found that the CAD situation was very backward. Then I talked about technical transformation, talking about drawing boards, talking about cost-effectiveness, talking about the wonderful world outside, talking about the market economy, talking about competitiveness, talking about Life and death. Talk about good feelings, talk about moving, go to the tavern to continue talking. Drink and talk, talk and drink. Some engineers start to regret after talking, start to complain about the Zhibian Corps, and start to recall their hometowns in Shanghai or Beijing. I listen to stories carefully and get educated. They mix life, technology, children, love, wine, women, and wimps all together. The better the wine, the sweeter the story. The better the story, the better the wine Okay, the faster I get drunk, the earlier I lie there and hum the date. The more drunk I am, the better the effect of the conversation, and the more they believe in the real domestic CAD I promoted..." "Then you have gained a lot this time "Not many gains." Kang Cheng took a big sip, with the beer froth on his mouth, and said with great regret, "There are quite a few intentions, but not many succeeded in the end. Now there is a question They have always been confused, whether to use a workstation or a microcomputer for CAD. Many of their factories use the previous SUN workstations, and the more advanced ones include INTERGRA PH. But these products are all very early products, based on the file system, which is very backward Of course, I would like to cite a computer platform for general CAD, and a workstation can be used in the background to do solid modeling or 3D simulation. Many companies now invest a lot of money in CAD systems, but they can't keep up with the situation. They say who will provide them with technology Promotion, just say that they have been eliminated, so they don’t know what kind of products they need, they only know that they are eliminated. When I lobby them, I always adhere to one principle, which is enough, can be upgraded, and the application remains unchanged. Everything changes. They think my words are very pleasant, and they can't escape another drink. Start to be drunk! The jaundice has come out." "It's really not easy to do sales! Come, cheers for you!" I raised my glass to be proud of Kang Cheng .

The team in Xinjiang did not gain much, but they gained a lot after they came back. The company provided Kang Cheng with a laptop. "It's very important to give live demonstrations to clients. You just talk but don't practice, and they just talk but don't practice, and they don't sign an agreement with you." Kang Cheng said while patting his laptop bag. I nodded and ate meat frequently, shaking off all my recent experiences at Matson.Satisfied with food and drink, when we left the Avanti restaurant, Kang Cheng took a special look at the restaurant and said to me with a smile: "One of the big sights on the streets of Urumqi is that there are many drunkards. There are often some people who don't know where to go next to the road." Most of the wanderers are drunk. Once I went to a tavern with a client to drink, and found a drunk in front of the tavern, neither moving forward nor back, just shaking back and forth. Two hours later, we went from When I came out of the tavern, I found that the drunk was still shaking..." "Shake to Grandma Bridge." "..."

Kang Cheng, Xiao Han, Li Guolin, Li Jun, and I, these brothers and sisters, although we are scattered in the huge Beijing city like chess pieces, based on our common life in a state-owned enterprise, no matter how we get along, we are all familiar with each other. No one can solve the mystery.I analyzed it, wanting to be a wine and meat friend without privacy? Of course, I now think that only wine and meat friends are real friends, and everything else is just business play, even if he doesn’t treat you as an outsider and picks your feet in front of you.Continuing with the conclusion just now, if you want to be a wine and meat friend, you must meet three conditions: first, you have lived in a very crowded room; Together, of course, there is no property; third, everyone has no conflict of interest.To sum up my life, there are two opportunities to form this kind of unobstructed and clingy friends. One is in the same dormitory at university, and the other is in the same dormitory but different units after graduation.In college, my idealism prevented me from becoming friends with those ordinary people. I believe that many people, like me, are a bit pretentious and lonely in college. Except for finding a girlfriend to exchange experiences, the rest is all on their own. idea.But after graduation, I made friends with the above-listed wine and meat friends in the 12-square-meter dormitory. Everyone became peaceful, and their interests were relatively unified. The relationship was even a little too good. with.

A week later, Kang Cheng was going on a business trip again, so he called me urgently.It happened to be Saturday, and I was called up from the bed by him. "You are too corrupt. I have worked overtime at the company for half a day, and you are still dreaming of a frog princess in bed." Kang Cheng scolded me loudly on the phone. "Corruption while sleeping alone? It's okay, don't bother me." I was sleeping soundly, and after being tossed by him like this, I was angry and scolded him under the covers. "Let me stop talking nonsense with you. I am on the plane at 3 o'clock this afternoon, Jingdezhen. There is a problem with the customer's system, and I need to solve it for him immediately. Now I have to talk about service, otherwise the subsequent orders will not be able to be done. , you will be my secretary for a few hours." Kang Cheng was anxious to choose a word on the phone.

"Then it's not my turn to serve you, right? How old are you? I haven't served the general manager of the company before!" I purposely made trouble with him. "Raise a buddy for a thousand days, use him for a while, and never do anything illegal, you will know when you come here." Kang Cheng seemed very urgent on the phone, begging me in a drawn-out tone.I saw that he needed my help very much, so I had to slowly get up from the bed.Such absurdities became emblematic of the extraordinary nature of our relationship. I rushed to Kang Cheng's place in a hurry, and Kang Cheng had already prepared a piece of paper full of words for me to handle.When he ordered me to work, he didn't even turn his head back, just lay on the computer and tapped.I took his note and looked at it, and there was a list on it: 1. Go to Rongxin Laundromat to pick up the Hongdu brand blue suit (Yongtai Dongli intersection); 2. Go to Industrial and Commercial Bank to pay the mobile phone fee for the previous month; 3. , Buy 10 pairs of socks, two pairs of insoles, toothpaste and toothbrush, some face towels, and put them in my business trip box; 4. Replace the broken faucet (the faucet has been placed in the kitchen); 5. The landlord will collect the rent at two o’clock; 6.7 , 8, 9, 10... I was dizzy, threw the paper on the table and said: "I can't do it, this is what your wife did." Kang Cheng stared at the computer screen with both hands. He kept beating, but said in his mouth: "Good man, good man, just help me, you can't get out if you don't see." "You should hire a female secretary, it's not about helping, you can't be busy with this Look, do you still have time to shit?" "That's not the same thing. My wife, I've been looking for talents, and the female secretary is not high enough to please..." Kang Cheng suddenly stopped and nodded at me aggressively Said: "Are you helping or not?" I saw him like this, he seemed really anxious, took the list on the table and said: "Whoever let me meet the prime minister of the country who is doing a lot of things to be friends, I am unlucky." out.

There are too many things like this between our brothers. ...The trip to Jingdezhen cast a heavy shadow on Kang Cheng's career, making him start to consider whether he should stay in this domestic CAD company.The cause of the incident was that Kang Cheng lost his laptop in a small hotel in Jingdezhen, and the company mercilessly compensated Kang Cheng with the original price, without depreciation.Kang Cheng felt that this matter was too much, he was thinking of the company from the bottom of his heart, and was running around for the company with an ideal color.The company’s business travel subsidy is 100 yuan per day, which is enough for meals and accommodation, but it is absolutely impossible to live in a star hotel with few people. The company has no regulations on how to deal with lost laptops.It was very emotional.Before, he thought that the company regarded himself as a person, but now he is very clear-headed. A company owned by a private owner, not to mention management and corporate culture, is just a small profit in front of him. Kang Cheng lowered his head and took a puff of cigarette and said: "People are not grass, how can they be ruthless? I have to start thinking about my future again. I found such a small company because I thought it had more opportunities and I could learn a lot. Now I feel stupid. It's not very good after a long time. I have learned some skills and also learned some irregular practices, which is not good for my long-term development." I thought Kang Cheng was very lonely, so I invited him to "Old Shanghai" to have a meal. vegetable.Shanghai cuisine is very popular in Beijing at the moment. The two of them had a bottle of Shaoxing rice wine, warmed it up, put shredded ginger on it, took a big mouthful of it warmly, and began to talk about political, economic and cultural life all the way. "Do you have any plans now?" "No!" "Why don't you go to a foreign company to try?" I asked Kang Cheng. "Aren't you working in a foreign company now?" Kang Cheng said while chewing fennel beans. Sitting on the upper floor, or banana-like Chinese, the outside is yellow, and the inside is all white. The same job, the treatment is different, and I feel awkward." "Nowadays, many companies are engaged in localization. Look at IBM's Greater China region. The headquarters are all located in Beijing, and some senior managers have started to employ mainlanders." "You know better than me that you are in a foreign company. Don't you also want to change jobs?" Kang Cheng took a big sip of wine, looked at the cigarettes in his hand, and Add a sentence: "The big business in the future will still be in domestic companies. Don't look at everyone going to foreign companies now. One day, people from foreign companies will go to domestic companies. Believe it or not? When people are weak, they can bend their eyebrows and bow their waists, waiting for Chinese companies. The technology content of the company is high, and the international competitiveness is strong. It feels different to be a domestic company. When a person reaches a high level, he has a spiritual realm, not a matter of money. Look at the Chinese president of MOTOROLA, Lai Bingrong, in the United States I have worked for INTEL for many years. The old chairman of MOTOROLA talked to him many times, and wanted to poach him, but he was not tempted. In the end, the old president said something that moved him. What did he say? : As a person of Chinese descent, you have been very successful in business and have a very happy family. I know that you are not working for a living now, but it may be a pity that you have not made any contribution to the Chinese people. That is This sentence made him accept MOTOROLA's invitation to serve as the president of China. Founder of Peking University is now poaching a Hong Kong native from HP, which is a sign of the return of talents to domestic companies. If domestic companies loosen the system, there will be a big problem Temptation. It is undeniable at any time that blood is a natural temptation." "You are quite patriotic!" I said with a smile, filling Kang Cheng's glass of wine. "Then where are you going to do it next?" "Dream Company! It's very popular there, and the stage is huge. It is said that the boss can make strange moves in employing people and boldly employ young people. He hasn't done anything in the IT industry at the age of 35. I think it's best to change careers." Be an expert in identifying antiques, otherwise you will look old." Kang Cheng said jokingly. "Hey, I found that you have changed a lot in the past few years, and you can talk better than before!" I said. "It's been a few years since I've been here, I haven't made any money, my lips have grown thinner, and my face has grown thicker, that's all." Kang Cheng's face was flushed, and he kept pouring wine. "How is your personal situation now?" I casually asked Kang Cheng. "Nephew playing lanterns? It's still the same (uncle). What about you?" "I'm still the same. There are concert tickets, movie tickets, etc. that the company gives me. If it's one, I'll go to see it, and I'll give them both. Give it to someone else." "Don't do that, I'll have two of them in the future!" Kang Cheng was in a hurry. "What? You're almost there?" "What do you mean by getting it? It's ugly. Our company has a girl from Xinjiang. Because I went to Xinjiang once on a business trip, we have more common topics. Now I and the company because of The matter of the notebook is a bit awkward, and she plans to leave the company, so she and I have more conversations. It’s okay, please let me teach her swimming in the swimming pool of Peking University." "Then you continue to swim, maybe you can swim a little trick!" I said deliberately. With a smirk. ... That night, Kang Cheng was drunk and heavy, and he kept humming "just wandering around like this, wandering around like this..." The truth of life in the years after arriving in Beijing was awakened by one of his drunken songs up.Every so often, Kang Cheng called me, saying that his dream of going to the dream company had come true.Dream Company is a well-known IT company in China. It is good at selling computer products to others. Foreign companies want to enter China and want to become a big climate. It is best to find Dream Company. Dream Company has almost become a dream company for large foreign companies. AST computers and HP printers are all made popular by Dream Company. When Kang Cheng went to Dream, he met Dream Company to start his own business.