Chapter 15 fourteen

Kang Cheng hadn't worked in Dream Company for 3 months, he said it was pre-job training.I said that there are important positions in the dream company that require you to hold a certificate for 3 months.Kang Cheng said that this is the usual practice of Dream Company. Together with him, more than 100 people recruited the dream company. First, they went to a financial cadre training center in Shunyi, a suburb of Beijing, to learn the company's history, rules and regulations, and corporate culture.Waking up at six o'clock every morning, a group of young people (the company only recruits employees under the age of 35, except the manager) ran to the Chaobai River, and then opened their throats in the face of the quiet river and shouted loudly: We want to be the best enterprise in China, Enter the world's top 500.This is a slogan of the dream company, and it can also be said to be a dream of the dream company.Of course, Dream Company has a more popular slogan than this, which has become a catchphrase that many ordinary people know. This sentence is: What will happen to the world if human beings lose their dreams?The day before the end of the study, Cheng Cheng, the inventor of this slogan, came to the training center.This time he came to the training center as a special guest.He just left the dream company because he had his dream to start a cultural development company by himself.Dream Company invited him to give lectures this time, and he was charged 3,000 yuan for every 45 minutes.His presentation focused on two words: details.He said that to be successful, a person must study the details deeply, and cannot let go of the details that he does not understand.Many people can't do heavy work because they can't personally experience things.When talking about how to do something, he will talk about the big reason, but he will be dumbfounded if he is serious.Details often bring innovative inspiration. There are similarities between doing things and being a person. They are almost the same thing. If you care about it and study it deeply, you will make a leap. To surpass one thing is to truly understand it.It is very difficult to be an entrepreneur in China. You must be proficient in everything. If you want to be a big entrepreneur, you must have the ability to observe details.

Cheng Cheng danced and danced on the podium, and he was very involved in speaking. The newcomers of Dream Company gave warm applause to Cheng Cheng's speech.Cheng Cheng then told a story about Mr. Liu of Dream Company.Mr. Liu's story is a history of glory and dreams for new employees.Cheng Cheng talked about the beginning of the dream, which raised the appetite of the new employees high. "Dream Company started out as Hanka and computer trade. At that time, Boss Liu personally negotiated business with the importer and exporter. Once, Boss Liu handed over the money to the importer and exporter, but the other party disappeared after taking the money. Boss Liu lived Asking for this money in Shenzhen, like a private detective, inquiring and tracking everywhere, unexpectedly found the home address of the person who signed the contract with him, Mr. Liu brought a brick when he went, and used intimidation to ask for the money Come back. This is the business world, sometimes you have to be willing." Cheng Cheng finally made a downward cutting gesture.Everyone responded with warm applause, and then chattered below, feeling very emotional: If you want to make a career in the dream company, you must be willing to go out.

Kang Cheng had a deep understanding of the culture of large companies during the training.The story is what happened to the company yesterday, and the theory is the experience of the company yesterday, which has a profound influence on it. After finishing his studies, Kang Cheng returned to the city and reported his studies to me.He seemed to be a student who had just entered university, chatting about what he had seen and heard about Dream Company, expressing his thoughts on every detail. I felt that Kang Cheng had returned to his student days.We had a drink together once, and he gave me the feeling of endocrine disorder.

Two days later, he said that he was going to conduct team training. He said that this is also the tradition of Dream Company, and conduct militarized team training. Over the past few days, his training sessions have been transmitted to my phone like legends, and I gradually feel that Dream Company is extraordinary. The team training of Dream Company was conducted in a training center of Xinhua News Agency.This is a very simple barracks-like community. There is a two-story brick building beside an open space. It looks very simple on the outside, but even more so on the inside.Like a student dormitory, there is a corridor in the middle, with Datong bunks on both sides, 1 or 2 people live in one room, no preferential treatment for ladies, everyone wears the same camouflage uniform, and all people become code names: 001, 002, 003... ...Kang Sung happens to be 007.All men and women were divided into 10 groups, with 12 people in each group, and a group leader was recommended. Everyone quickly smoothed out their personalities and became symbols of following orders and acting, just like chess pieces on a game console.The training we carry out includes two aspects: one is physical strength, and the other is teamwork.Gather for a run before dawn in the morning.Each group never remembers individual performance, only collective results.In any team, if a member is late, leaves early or fails to complete the prescribed tasks, the points of all members will be deducted.

Running laps in a place that is uneven and full of gravel, after 10 laps, it is breakfast.The three meals a day are steamed buns, noodles, porridge, rice and pickles. No one is an exception. At the beginning, everyone didn’t eat well, because they didn’t like to eat, so there were a lot of steamed buns left over.After a day, the physical exertion was heavy, and the magnificent scene of scrambling for steamed buns began to appear in the cafeteria.Everyone, regardless of gender, was devouring food and drink porridge together.All reservedness and politeness turned into an embarrassment for food and clothing.

The next event is the relay race.Move the sandbags collectively, and see which group can finish the pile of sand first.Women loaded sand, men carried sand, every second counted, and the scene was lively.There is also rowing to transport troops. Each group chooses two people to row the boat, and each time transports one soldier to the opposite bank to see which group is faster.Kang Cheng said on the phone that various projects can cultivate the spirit of teamwork and cooperation. One item is "Backgammon".The gameplay of this game is as follows: There is a high wall about 3 meters high in the room. The way of the competition is to see which group of all members climbs to the 3-meter high wall first from below. No help is allowed except people. tool.Before the start of the competition, each group was given 10 minutes to design their own climbing plan, and everyone gathered together to discuss it.Kang Cheng’s group first proposed a plan where a tall man would hand people over his shoulders to the wall one by one, but the tallest in the group was a lady, and she kept emphasizing from the very beginning that she almost became a professional model .Ms. can't let everyone climb up as a ladder, so let's go up the second tallest, but the second tallest is so thin that everyone thinks that he may not be able to bear it, and may be slow.At this time, Kang Cheng thought of a way, that is, to hand one person to the top of the wall first, and then the second person grabs the first person's hand, using the second person as a rope, and the people below climb up from the second person.

At the beginning of the competition, a tall man sent a man with a strong arm to the high wall, and then Kang Cheng asked to be a rope, and the tall man sent him up to catch the man lying on the top of the wall, so that Kang Cheng fell into the air , the people below first grabbed Kang Cheng's legs, then his waist, and then his shoulders, treating Kang Cheng's body like a tree, and people climbed over Kang Cheng like a tree.Apparently, Kang Cheng's plan was faster than the other groups'. Soon, five people climbed onto the wall, and Kang Cheng was also hurt by the climbing, gnashing his teeth and persisting there.

At this time, the shortest girl in the group began to climb up.She couldn't grab Kang Cheng's leg, and she didn't want someone to give her a hand, so she had to run up and then jump up and grab Kang Cheng's leg.The little girl tried it, rushed up and grabbed Kang Cheng, but unfortunately she only grabbed one shoe.Hanging in the air with his bare shoes on, Kang Cheng turned his head to encourage the girl.At this moment, the girl took three steps back, took a deep breath, tried her best to run up, took off again, and finally caught Kang Cheng, but only caught Kang Cheng's pants, and there was a sound, and Kang Cheng's camouflage pants fell off, leaving only Putting on a pair of white underpants, she immediately burst into joy.At this time, the members of other groups also noticed this scene, and there was a moment of confusion and exclamation. In a blink of an eye, all the ladies were wiped out and ran into the house.

Kang Cheng's heroic deeds quickly became several versions circulated in the training camp, and Kang Cheng became the focus of ladies' scrambling to peep. Once there were many such incidents, Kang Cheng's bad habit of blushing was completely gone.Every time he blushed, his heart had to pump blood once, and finally the heart quit. After two months of pre-job training, Kang Cheng returned to the headquarters of Dream Company in Zhongguancun with a dark complexion.Looking at the flags fluttering in front of the white building of the headquarters, Kang Cheng was filled with emotion.Since leaving the factory, he has been in Zhongguancun, and now he has entered a large company, and he feels like being recruited.Information technology has changed a lot. Thirty years in Hexi and Thirty years in Hedong, where are the two seas and two seas that were so powerful in those days?Giant Computer, which is to carry the banner of China's high-tech, had to build a 70-story giant building in Zhuhai, which was later converted into brain gold. Now there is nowhere to find heroes.In just a few years, the romance has dissipated, and the unchanging truth of the information industry is that it keeps changing.

In the auditorium of the headquarters, Kang Cheng met Mr. Liu for the first time.Mr. Liu is going to give a speech to the new employees on the stage.He is of medium build, with a high hairline, a broad forehead, and a kind face. There are black metal-framed eyes on the broad bridge of the nose. He speaks a little casually, with a smile on his face, and his tone is up and down, sonorous and forceful.A very ordinary face, people can hardly see the obvious character traits from the face, this may be in line with the saying of Dao WuXing, because he can tolerate all kinds of talents and is good at employing people, so he has achieved this career. A featureless face may be the expression of an unprejudiced heart.

Mr. Liu said above that Kang Cheng was traveling thousands of miles off the stage, thinking that he would make a lot of difference.At the end, Kang Cheng remembered what Mr. Liu said.Mr. Liu said: "I remember a poem in my grandson's Chinese textbook: Looking at the mountains from a distance, they are colorful, but listening to the water is silent. When the spring is gone, the flowers are still there, and the birds are not surprised when people come. This is a poem riddle, and the answer is a picture. Our business is like looking at a painting. We have to look outside the painting, so as not to be confused by partial colors. When doing high-tech, we must always know what we are doing today, what we will do tomorrow, and what we can provide for tomorrow. I am confused when I am doing it. Dream Company is not too big today, but Dream Company can achieve today from a very small scale. From the very beginning, we thought clearly that we want to do business, not just earn a little money A mistake that young people love to make is to feel good when they get a little achievement. When they don’t feel good in the high-tech field, Bill Gates, the president of Microsoft, said that Microsoft is only 18 months away from bankruptcy. Grove, the president of INTEL, said it more clearly , Only the paranoid can survive. As if facing an abyss, as if walking on thin ice, this is my mentality now. So when you are a horse, don’t put yourself in the shape of a camel. The one that bears the weight. Others are a donkey (laugh below), and you are a horse. If you say how much advantage you have over others, the donkey will of course not accept it, and it will bray louder than a horse. When you really become a camel, The donkey has to look up to see your whole picture..." Mr. Liu's speech was vivid and simple, and the distance between all the new employees and Mr. Liu was shortened a lot.Kang Cheng feels that working in a dream can really make people feel like dreaming. Kang Cheng was assigned to the CAD department of Dream Company.Unexpectedly, after a full circle, I returned to the CAD field.Kang Cheng has rich experience in the CAD field, but at the beginning he was doing domestic CAD, and he had 1,000 reasons why foreign CAD was not good, but now he is working as a CAD workstation for a foreign company SUN in Dream Company, making Kang Cheng unable to turn around at once. According to him, there is emotional conflict.He confessed to me at a bar party that he felt that he was depraved. This situation is the same as marrying someone he doesn’t love.I enlightened him and said, "Akang, don't treat yourself like a donkey. In fact, you are still just a small-tailed Han sheep, and you are not qualified to bray like a donkey. This is business, not fighting Japanese pirates. Why do you have national sentiments?" So strong. Do you know what is a popular metaphor in the industry? They compare technical support to continuous support. Convincing customers in sales is like telling customers that the moon is an ellipse, making them believe that the moon is not round. Doing technical support is Continue to support the argument of being a salesperson, if customers still can’t see that the moon in the sky is an ellipse, technical support should teach them how to choose an angle until they really think the moon is an ellipse.” Kang Cheng still said in a low voice: "I feel very awkward, didn't I slap myself?" "You have to be slapped, or you don't understand that there is no absolute truth in business! Do you know the relationship between experts and liars? The fundamental difference between them is, When an expert lies to deceive people, he doesn’t even know it. When a liar lies and deceives people, he knows it very well. A liar with a conscience will often feel guilty. Your current virtue is at best a liar with a conscience. You are lying to yourself "I criticized Kang Cheng Yitong indiscriminately, because I hate people who are good and good-looking. Regardless of whether Kang Cheng thought it through or not, he still went to work on his CAD, and he did it very well, and suddenly became a department manager.This kid is a conscientious liar and actually made a head start. It should be said that Kang Cheng is at the stage of great development of Dream Company.Dream Company's main business is computer boards and agent products.The board is a transformation of the previous Hanka, and it is done to a certain standard, but in Zhongguancun, where computers are sold like Chinese cabbage, making a board is not a skill.Any little-known company in Taiwan can not only make boards but also network cards, and is always very famous in Europe and the United States. I don’t know if the statement is true, but it’s a bit like Zhang Yimou’s movie. The rest of Dream Company's business is agency products, including PCs, servers, printers, CAD workstations, laptops, network products, and so on.Low-level agents simply sell goods with low technical content.Gao Zhigao of Dream Company is using its strong system integration technology to sell these goods from big projects.Dream Company has a background in the Chinese Academy of Sciences. Mr. Liu used to be a researcher at the Chinese Academy of Sciences and has technical awareness.However, there is no way out as an agent, because without your own products, you will always be restricted by others, and in the fiercely competitive agent army, companies without technology and products will sooner or later be drowned in the dust of Zhongguancun. Such companies are not numerous.So dream company also started to make its own PC.But in the eyes of ordinary people in China, PCs are high-tech, and domestic PCs are not considered by ordinary people at all.Common people like two extremes, one is very cheap compatible machines, and the other is foreign products.What is a domestic brand PC that costs so much to buy?Dream's PCs have been growing but are not competitive with products from foreign companies.This is a block in Mr. Liu's heart, and he wants to get rid of it quickly.Mr. Liu has already heard about Kang Cheng's good qualities in sales. More importantly, Mr. Liu likes to play Go very much. Once after the company's party, Kang Cheng was recommended to play Go with Mr. Liu. A very important game of chess in Kang Cheng's life. sixteen Kang Cheng and Mr. Liu played very well.Mr. Liu's chess is very scattered, basically he is constantly opening up new territories, but he has not completely won every piece of chess, and the two are evenly matched at the four corners.It should be said that Kang Cheng has taken advantage of the boundary. Although several chess pieces are not connected together, there are still people alive, which is much more than Mr. Liu in terms of the number of chess pieces.In the competition for the midfield, Kang Cheng fell into a situation where he was surrounded by all sides. Mr. Liu had echoes from three sides, but Kang Cheng only had one corner to respond to.But Kang Cheng has a good hand tendon. In every game of chess, Kang Cheng always made strange moves and was aggressive. Although the chess pieces did not take advantage of the situation, they gained real benefits. Several times the chess besieged by Mr. Liu was able to save the day.From the perspective of the whole chess game, Mr. Liu has an advantage in strategy, so it seems very easy to get many unintentional sites.Every piece of chess that Kang Cheng got was not easy, but he had a genius who faced him head-on, and he insisted on grabbing some territory from Mr. Liu's general trend.In the end, Kang Cheng Zhihei defeated Mr. Liu by a slight advantage of one and a half eyes.Mr. Liu seemed very happy, and had a cup of red wine with Kang Cheng. One day, Kang Cheng received a call from Mr. Liu, and Mr. Liu said calmly on the phone: "Xiaokang, come to my office. I have something to talk to you." Kang Cheng thought all the way to Mr. Liu's office. In various meeting occasions, Kang Cheng and Mr. Liu met quite often, and Mr. Liu also often spoke. The most talked about is that doing business is the same as being a human being, and that great things can only be done with great virtue.Must train subordinates, so that subordinates have the urge to do things freely.The deputy general manager must have the ability to be the general manager, and the department manager must have the ability to be the deputy manager.Everyone should have a transitional character mentality so the career can move forward.Mr. Liu said that he is a transitional figure, and Dream Company must not become a company that will be chaotic or not transferred if anyone leaves.Mr. Liu wanted to talk to him today, but Kang Cheng only knew that Mr. Liu had something important to discuss, but he didn't know exactly what it was.In Mr. Liu's style, if he speaks peacefully, it's time to make a decision. When Kang Cheng knocked on the door and entered Mr. Liu's office, Mr. Liu was looking at the world map. It is said that this is Mr. Liu's habit.He often travels home and abroad.The world map is filled with PC, R&D (research and development), OEM, STOCK (stock).From these concepts, it can be seen that Mr. Liu often thinks about the problem of enabling enterprises to develop to a higher level and to develop in the international market. His mind is full of the vision of the world's information technology industry.On the wall opposite Mr. Liu, there is a comic-style map of Silicon Valley, from which you can see the distribution of world-renowned companies such as HP and INTEL in Silicon Valley.At one end of Mr. Liu’s desktop, which takes up half of the place, there is an antique three-color camel from the Tang Dynasty. It is carrying a heavy load and smells the sky with its head up, as if it is observing the weather, water source and wind direction of the desert.There is a row of bookcases on the wall behind Mr. Liu, which are filled with books of various binding styles.And a copy of "Only One Road" is placed on his mahogany executive desk. "Kang Cheng, come, sit!" Mr. Liu saw Kang Cheng coming in, turned around and let Kang Cheng sit.Kang Cheng and Mr. Liu sat casually in a circle of sofas. "Mr. Liu, your office is very scholarly!" Kang Cheng said casually.Mr. Liu is more casual with his subordinates when he is not talking about work, so many people can say a few witty words to Mr. Liu, but Kang Cheng does not count as witty words, so his words seem dry. Mr. Liu brought Kang Cheng a bottle of mineral water, and he also brought a bottle himself, and poured them into two porcelain cups before saying, "Kang Cheng, you can't do without reading. To keep your brain active, you need to learn new knowledge frequently. Just like a computer, it has the effect of "clearing", if you don't study frequently, the previous knowledge will be cleared, and it will be useless soon." Kang Cheng listened to Mr. Now, he knew that Mr. Liu didn't ask him to come here to talk about clearing things up. Mr. Liu looked at Kang Cheng with admiring eyes and said: "Everything should be done by young people now. The computer business is the career of young people. For young people, I am just a bridge connecting the past and the future. Since the last time I played Go It can be seen that my advantage lies in formulating strategies, and your advantage lies in fighting tough battles." Hearing this, Kang Cheng smiled and said, "Mr. Liu must have given me three points." Mr. Liu took out a box of CARRTIER cigarettes and smoked two Zhi said, "Do you want to smoke?" Kang Cheng took one.Mr. Liu said: "I used to smoke a lot, but now I don't smoke if I don't want problems, but when I don't want problems, I don't smoke much, so I have to change to light ones." After lighting the cigarette, Mr. Liu said quickly: " Xiaokang, I decided to let you do the PC business, what do you think?" Kang Cheng was a little unexpected to Mr. Liu's words, because in Dream Company, although the PC business is not very big, the main business of Dream Company consists of three parts: Board manufacturing, agent and PC. The PC business is heavy.And last year the PC didn't accomplish its goals.I have not been in Dream Company for a long time. Although I have some achievements in CAD, the importance of the business cannot be compared with that of PC.He never considered the PC business. Kang Cheng said very seriously: "Mr. Liu, I'm afraid I can't do PC business! I think it's more suitable to do CAD!" "Xiaokang, please explain clearly, what concerns do you have? I have been inspecting you for a long time, and I think you can do it!" "Kang Cheng saw that Liu is always a very understanding person, so he confessed his intentions: "Mr. Liu, the PC department is a department with a long history. There are many old employees in it, and there are some established rules. People can do it unless they are given a lot of power! Without power, no one can do PC well!" Kang Cheng's words were very pertinent and decisive. "Well said! You continue to say, I really want to hear how you do a good job in the PC business!" Mr. Liu was very interested, and he especially liked to listen to his subordinates giving advice. Kang Cheng found that he couldn't take back what he said once he uttered it, so he had no choice but to bring out his own feelings, because he hadn't considered the PC business very systematically in advance. "Mr. Liu, domestic brands of PCs are currently struggling to survive in the cracks. There are foreign brand machines such as COMPAQ, IBM, and HP that provide high-performance machines for business users, and compatible machines divide the market for home users. Foreign machines Taking advantage of the brand, domestic compatible machines have a price advantage. The remaining domestic brand machines including Dream Company have no outstanding selling points. At present, the profit of PCs depends entirely on economies of scale. If PCs cannot reach the top two in terms of quantity , domestic brands of machines do not have any advantages. Chinese PC users are beginning to mature and start to pay attention to PC services, while foreign brands of machines are lacking in localization. Now that PCs are at a critical moment of life and death, we must come up with a unique strategy!" Kang Cheng said Some impassioned. Mr. Liu nodded happily and said, "Okay! I see the same thing, what kind of trick do you think should come up?" Kang Cheng went on to say, "I can't say what kind of trick now, but if I were to do PC business, I would look like this." I can't take over." "Then you have accepted my request and are willing to do the PC business, well, if you make the conditions, I will support you, I have already had your idea, and I have also talked with several vice presidents of the company After discussion, everyone supports this decision, and I am asking for your personal opinion. Since you have mentioned all the conditions, who do I not need you to use?" Mr. Liu leaned back and smiled after finishing speaking. Kang Cheng also laughed, but he didn't know what to do. When he left Mr. Liu's office, he said, "Let me go back and think about it!" "I respect your choice, but young people have to dare to fight." Mr. Liu gave Kang Cheng a final word. Three days later, Kang Cheng called Mr. Liu, and the first thing he said was: "I've made up my mind, Mr. Liu..." Before Kang Cheng could finish speaking, Mr. Liu took the call and said, "I I know that you will definitely accept this military order, and I know it from the way you play Go. You are ready to fight a tough battle." "I can't convince myself to give up this challenge!" "I can't give up the idea of ​​trying you, we all There are risks, but none of us want the risks to become a reality." Mr. Liu said with a pun, "I hope to make PC the number one in China within one year. This is my condition, and you mention yours."" I need two years, because in the first year I want to build a team that can fight tough battles. My conditions are: 1. I will reorganize the personnel; 2. The PC strategy needs to be adjusted; 3. I have the right to reward my subordinates.” Kang Cheng State your request very succinctly. Mr. Liu said very excitedly on the other end of the phone: "I support you, just let it go." Kang Cheng knew that the arrow was on the line, so he had to send it out. In order to leave the dream company, these are the two psychological bottom lines when he took office. Soon, Kang Cheng participated in the company's president meeting. Mr. Liu personally sent Kang Cheng the letter of appointment as the general manager of the PC Division at the meeting. When Kang Cheng accepted the letter of appointment from Mr. Liu, he found that he had a sense of responsibility to fulfill his mission. The tragic and heroic spirit rushed straight to the top of the head. Kang, the general manager of the Dream Group's PC Division, slept very poorly on the first night, and he suddenly found that he had reached an important moment in his life!There are only a few such discoveries in a person's lifetime.Facing the sky full of stars, he smoked countless cigarettes, thinking more about what to do after he succeeded, because he had no other choice but to pack up and leave when he failed.A deeper sense of belonging in life began to torment him.