Chapter 21 3. Opportunities in the Pearl River Delta

"I don't know if my salary will be enough to support daily expenses in the future, and I don't know if I will have a good enough mentality to face the messy situation of becoming a house slave ant tribe or a bee tribe. If the idea of ​​survival will be promoted I think I will flee to second-tier cities.” said Ye Suyun, a senior student majoring in advertising at Guangdong Business School. Xinhuanet reporter Ling Guangzhi said that the "Pearl River Delta Region Reform and Development Plan (2008-2020)" officially approved by the State Council on January 8, 2009, is the "precious sword" of the Pearl River Delta.And domestic and Hong Kong-funded banks with a keen sense of smell have also drawn up the front line in the second-tier cities of the Pearl River Delta, fighting close to each other.

It's already booming outside, but you are still in the small black room in the "village in the city" of Guangzhou and Shenzhen, not moving forward? Although China's current level of urbanization has not yet reached the true "anti-urbanization", the pressure of life and work in first-tier cities has made people living in them have the desire to "leave", and some people have implemented "evacuation".According to Singapore's "Lianhe Zaobao" in the article "First-tier Cities "Ant Tribe" Begins to Flee", online surveys show that 59% of white-collar workers currently working in China's first-tier cities such as Beijing, Shanghai, and Guangzhou plan to leave, and another 11% have initiated leave operations.For some, fleeing Beijing, Shanghai and Guangzhou was a relief or an opportunity.

In the 2010 Shenzhen Talent Attraction Survey Report released on the Job88 recruitment website in May 2010, nearly 83% of the respondents were dissatisfied with their current development status in Shenzhen, and 60% of the respondents did not know whether they would stay in Shenzhen to continue their development . "Southern Metropolis Daily" mentioned in the article "Second-tier Cities Steal Shenzhen Talents" that: HR manager Leng Wangdong of a chemical company said, "In the past, the inclination was that talents would leave when they came, but the current state is that people directly choose second-tier cities. As a place to work and live.” And Fangzi, a white-collar worker, said humorously that it is also a psychological portrayal of white-collar workers in big cities, “The definition of white-collar workers in big cities is different from the past. Boom, with a high degree of education, a high income, a house and a car, who dares to call themselves a white-collar worker, only dares to say that the salary is a 'white-collar worker'!" According to a survey on a website, currently less than 20% of workers in the workplace think that office workers are white-collar workers. White-collar workers, they all believe that white-collar workers should be middle and high-level managers of enterprises, not "poor people" who cannot afford housing or cars.People in the workplace have raised their own requirements, and having longer-term considerations in career development has become the main reason for them to "leave" Shenzhen.

The college students who came to Shenzhen one after another saw Shenzhen's youth, openness and high welfare benefits. With the high housing prices in Shenzhen and the rising cost of living, the impetuous atmosphere in big cities has formed Comparing mentality, the "white busy people" have a low income and expenditure ratio, so they have to find another job whenever they have the opportunity. Excessive housing prices, traffic congestion, and enormous pressure of life have gradually covered up the original brilliance of Shenzhen.In the survey report, as many as 40% of the respondents had a monthly expenditure of 3,000-5,000 yuan, so 60% of the respondents were not sure about staying in Shenzhen for development in the next 3-5 years, and 13% even chose not to continue Stay in Shenzhen.Only 25% of the respondents are willing to recommend their relatives and friends to Shenzhen Development.

HR Leng Wangdong said, "In order to maximize the interests of the company, the naked workplace survival rule is survival of the fittest. The company must emphasize material incentives with strict management. In contrast, the corporate atmosphere in second-tier cities is gentler and more There is a human touch and a stronger sense of belonging. Some people who have just come to Shenzhen to work hard not only have to bear huge work pressure, but also often face career bottlenecks and the danger of being eliminated at any time. In this situation, they are full of unknowns about their future. How could you recommend friends to come and work hard together? Then, the attractiveness of talents will be further reduced.”

In October 2009, ManpowerGroup conducted an employment prospect survey on nearly 71,000 companies around the world, including 4,317 companies in mainland China. The survey showed that the employment prospects in mainland China continued to improve in the first quarter of 2010. The employment prospects of cities such as Xi'an, Qingdao, Wuhan, and Suzhou surpass those of Beijing, Guangzhou, and Shanghai, indicating that second-tier cities will provide more job opportunities for job seekers. In the Pearl River Delta, apart from Guangzhou and Shenzhen, there are many second-tier cities with strength and potential for development.It can be said that these cities have better living conditions, lower cost of living, less job competition pressure, and more room for future development in these cities, making them more livable and suitable for business.

On August 26, 2010, Zhuhai Special Economic Zone also shared its 30th birthday with Shenzhen.Facing the development of Zhuhai in the past 30 years, Gan Lin, secretary of the Zhuhai Municipal Party Committee, said, "It can be summed up in two 'earth-shaking' and three 'historic contributions'. The two 'earth-shaking' refers to Zhuhai's transformation from a backward border town It has developed into a modern garden-style coastal city that has begun to take shape. The economy and society have undergone earth-shaking changes. The GDP has increased by 210 times, with an average annual growth rate of 20.3%. People's lives have undergone earth-shaking changes. The per capita GDP has exceeded 10,000 US dollars. The quality ranks among the top cities in the Pearl River Delta, and it has been rated as one of the "Top Ten Happiest Cities in China".

At the same time, Zhuhai chose to change its development mode in its thirties, fill in the defects of the economic structure through dislocation development, and promote the project of "Going to the sea", so as to establish a modern industrial system. "Shangtian" refers to the establishment of Zhuhai Aviation Industrial Park.Since Zhuhai held the first international aerospace exhibition in 2006, it has gradually established the largest aero-engine maintenance base in Asia and the largest pilot training base in China. Aviation batteries, electronics and other industries related to the aviation industry have developed rapidly. In Zhuhai After cooperating with Hong Kong Airport to manage Zhuhai Airport, Zhuhai has a good foundation for the development of "airport economy", which makes Zhuhai have unique resources necessary for the development of aviation industry.

The industrial park plans to make the aviation industry an important pillar of Zhuhai's economy and form an industrial cluster with a complete system through 5 to 10 years of efforts. ("China Securities Network") "Entering the sea" is to create a new engine for the future of the west bank of the Pearl River Estuary: Gaolan Port Area.There are now 15 major industrial projects under construction or under construction in the Gaolan Port Economic Zone, including CNOOC and CSSC.Among them, the CNOOC Deepwater Offshore Engineering Equipment Manufacturing Base, LNG Receiving Station, Baota Petrochemical, Chengcheng Asphalt, Hongchang Electronics Project, etc. are under construction, with a total investment of 24.5 billion yuan, and the annual output value is expected to reach 68.3 billion yuan after completion.In addition, 10 projects are under construction, including major industrial projects such as CSSC Shipbuilding and Offshore Engineering Equipment Manufacturing Base, CNOOC South China Sea Natural Gas Land Terminal, CNOOC Natural Gas Power Generation, Unit 5 and Unit 6 of Zhuhai Power Plant, with a total investment of 105 billion yuan. After completion, the annual output value can reach 132.4 billion yuan.This means that an emerging equipment manufacturing base that ranks first in Guangdong and even in the whole country is accelerating its rise.

Lu Xiaofeng, director of Zhuhai Gaolan Port Economic Zone Management Committee, believes that the "Pearl River Delta Regional Reform and Development Plan" proposes that Zhuhai should speed up the construction of "three districts and one base". The first base in this district is the Gaolan Port Industrial Zone and Ocean Engineering Equipment manufacturing base.This means that Gaolan Port will face high development requirements in the 10 years before 2020.Around the construction of Gaolan Port Area, the Zhuhai Port Industrial Belt will also be extended to Doumen and other places accordingly, which will help Zhuhai form an important cash manufacturing base.

Zhuhai's dislocation development concept is not only reflected in the choice of industries, but also in many aspects such as the layout of industrial regions.In addition to "going up to the sea", Zhuhai also has a slogan that is "east is soft and west is hard". The western region, which is weak but has a lot of room for development, focuses on the development of processing and manufacturing, and large projects such as "Going to the Sea" are mostly concentrated in this area.This layout is not only conducive to solving the problem of unbalanced regional development, but also enables different regions to focus on cultivating several characteristic industries and enhance their competitive advantages. ("Economic Daily") When Shenzhen's development has entered a stable period and is facing the industrial hollow that may be brought about by the dilemma of industrial upgrading and industrial transfer, Zhuhai is catching up. As the largest island in Zhuhai and across the river from the three islands of Macau, Hengqin Island was officially included in the Zhuhai Special Economic Zone in June 2009, becoming the third national-level new area after Shanghai Pudong New Area and Tianjin Binhai New Area.Hengqin Island will gradually be built into a demonstration zone for exploring new models of cooperation between Guangdong, Hong Kong and Macau under the "one country, two systems", a pioneer zone for deepening reform and opening up and technological innovation, and a new platform for promoting industrial upgrading on the west bank of the Pearl River Estuary. According to a report by Nanfang Daily in May 2010, Niu Jing, director of the Zhuhai Hengqin New Area Management Committee, introduced that the total investment in the development and construction of Hengqin has reached more than 70 billion yuan, and five major projects have been launched one after another: University of Macau Hengqin New Campus With a total investment of more than 6 billion yuan, the foundation stone was officially laid on December 20, 2009, on the occasion of the 10th anniversary of Macao's return to China; as a new highlight and new landmark of Zhuhai Special Economic Zone, Shizimen Business District will have a total investment of 380 million in the next 5 to 10 years. More than 100 million yuan; Chimelong Ocean Park with an investment of 10 billion yuan has been launched; the BT project supporting the infrastructure of Hengqin Island was undertaken by China Metallurgical Group, and the project involved an amount of more than 10 billion yuan; 12 billion yuan. Among the five key projects, the Hengqin Chimelong International Ocean Resort project is quite eye-catching.Once the project is completed, it will become Asia's largest comprehensive ocean park integrating exhibitions, entertainment, and hotel vacations, with an annual tourist reception capacity of 10 to 15 million. With the development of the Hengqin New Area and the construction of the Hong Kong-Zhuhai-Macao Bridge, Zhuhai is facing a historic opportunity. "Hedong in 30 years, Hexi in 30 years", Zhuhai is trying to achieve "curve overtaking" in the next 30 years. Since the establishment of the special economic zone, Zhuhai has been adhering to the bottom line of "blue sky, white clouds, green mountains and green water" while developing its economy.Zhong Shijian, deputy secretary of the Zhuhai Municipal Party Committee and mayor of Zhuhai, was invited to be a guest of "Aspects of Chinese Cities·Secretary and Mayor Series Interviews" and said: "From the early days of the establishment of the special zone, our municipal party committee and government have clearly realized that environmental protection is important to Zhuhai. It is very important for this city. At that time, for extensive projects, especially those that are labor-intensive, energy-intensive, and low-efficiency, we did not allow them to enter Zhuhai, because when they arrived in Zhuhai, they did bring Social management issues, environmental damage, and other issues are not worth the loss, so we still strictly control these aspects.” Therefore, Zhuhai has been awarded the National Garden City, National Environmental Protection Model City, and National Sanitary City in these years. , National Ecological Demonstration Zone, China Excellent Tourism City, International Best Practice Award for Improving Living Environment, China's Happiest City, etc.This gives Zhuhai an important "hole card" in today's new round of development, attracting many high-end industrial projects to settle here. As we all know, economic development will promote employment.Zhuhai also has its own views on talent introduction. On July 7, 2010, Zhong Shijian, the mayor of Zhuhai, said in an interview with China Economic Net's "Hundred Cities Research" column, "Talent is the most critical factor for Zhuhai to transform its economic development mode. How to attract talents to Zhuhai and stay in Zhuhai , Zhuhai has its own approach. In the past development, Zhuhai has adopted a series of very influential measures. By adopting flexible measures, Zhuhai has introduced some cutting-edge talents and created good conditions for its entrepreneurship. At the same time, according to Zhuhai To meet the development needs of Zhuhai, introduce various types of talents, and provide 100% employment opportunities for college students who come to Zhuhai for employment. These will provide talent support for the future development of Zhuhai. It is not enough to introduce talents. , living environment to retain talents. Building Zhuhai into a city with a higher ecological level, more distinctive features, and the highest sense of happiness has become a 'good recipe for retaining talents'. Let talents feel that being in this city can really give them real I am getting more discounts than other places.” And a netizen named "Green Thinker" has worked hard in big cities such as Beijing and Shanghai for more than 10 years, and finally chose Zhuhai as his "foothold".He said that he went all the way south along the coastline of eastern China for "investigation", from Dalian, Qingdao, to Sanya, Haikou, Zhanjiang, and finally chose Zhuhai, because "Zhuhai is the most suitable city in China for me".He believes that Zhuhai is fortunate to be "born into the world, advancing and retreating calmly". Since the establishment of Zhuhai as a special economic zone, ecological construction has always been the top priority. While developing the economy, it has always adhered to the bottom line of "blue sky, white clouds, green mountains and green water". In the "2010 Blue Book of China's Urban Competitiveness: Report on China's Urban Competitiveness", the social and environmental competitiveness is therefore, as "green thinkers" said, "The middle class people who have worked hard in big cities such as Beijing and Shanghai are gradually After becoming disgusted with the hustle and bustle of big cities, I will start to fall in love with Zhuhai, a "happy" place that "faces the sea and blooms in spring." Compared with the Yangtze River Delta, the economic development strength of the Pearl River Delta is not very balanced.However, in addition to Guangzhou and Shenzhen, there are many second-tier cities that are "rising" in the Pearl River Delta. With the development of the economy, these cities will further increase the demand for talents, and, for talents, the competition in these cities is naturally less than Guangzhou and Shenzhen. As analyzed by an industry insider, with the increasingly fierce competition in the workplace and the rising cost of living in first-tier cities, the charm of attracting talents in second-tier cities is increasing day by day. The urban salary level still has an absolute advantage. But this advantage will gradually weaken as the job level decreases.” For positions such as technicians and clerks, the gap between the salary level of second-tier cities and first-tier cities has gradually narrowed.As the industrial structure of some second-tier cities transforms from manufacturing-oriented to scientific research and R&D-oriented, the demand for highly educated talents will inevitably increase, which may trigger the flow of talents between first- and second-tier cities. The data also proves this trend. According to Yang Xihong, general manager of Guangzhou Ruiqi Human Resources Service Co., Ltd., at the beginning of 2010, the group of mainland college students who originally went south to Guangzhou to seek jobs was increasingly diverted to surrounding small and medium-sized cities such as Dongguan, Foshan, and Zhongshan.Li Gangling, deputy general manager of Dongguan Zhitong Talent Market, believes, “The reason why Dongguan is approaching Guangzhou and Shenzhen and quickly becoming the most popular city in the Pearl River Delta for college students across the country is mainly because the employment competition in Guangzhou and Shenzhen is already very fierce. The threshold for unit recruitment of college students is getting higher and higher, and the employment situation of college students is becoming increasingly severe. And Zhong Xinxin, deputy general manager of the talent market of Dongguan Center, said that Dongguan "will accept at least 30,000 to 50,000 college students for employment" in 2010. This number, It has far exceeded the capacity of the two central cities in South China, Guangzhou and Shenzhen, to absorb fresh graduates. There are 16,000 foreign-funded enterprises and 160,000 private enterprises in Dongguan. Therefore, the contradiction between the supply and demand of university graduates has become increasingly prominent Today, the second-tier cities in the Pearl River Delta, represented by Dongguan, have gradually become an "employment base for college students" with a huge employment capacity. In addition to the development level and future development prospects of the regional economy, housing is also an important factor affecting the flow of talents.Among them, housing also involves housing prices and household registration. Among the cities in the Pearl River Delta, some cities have implemented the policy of household registration for house purchases. For example, Guangzhou once implemented household registration for house purchases, but this policy was abolished on January 1, 2004; The administrative districts of China had implemented the household registration policy for house purchase, which was canceled on April 30, 2004; Zhongshan and Dongguan canceled the household registration policy for house purchase on July 1, 2004 and January 1, 2008 respectively; 1 officially canceled.The above cities have set aside a certain period of buffer period for the implementation of the new policy of canceling house purchase and registration according to local conditions.Jiangmen and Huizhou in the Pearl River Delta are still implementing the household registration policy.At the same time, it also includes Nanning in the Pan-Pearl River Delta. Chen Tong, who is in his thirties, said that 2010 was a year of anxiety for him. Last year, he just returned to Shenzhen from the United States after finishing his master's degree. Although he was successfully hired as a project manager in an American-funded company, his monthly salary was easily over 10,000. However, he hesitated to propose to his girlfriend. "The house has not been settled yet, and there is no peace of mind for others. How can I mention it?" When Chen Tong went abroad in 2003, the average price of Shenzhen housing was 5,785 yuan per square meter, but now it is simply "shattering", Chen Tong Jokingly "I knew I bought the house before going abroad". In 2009, Chen Tong hesitated for a year, but the housing price did not follow him hesitantly, but continued to soar. "And now Shenzhen no longer has a policy of home ownership, which I think is very uneconomical." The huge pressure gave Chen Tong the idea of ​​following his girlfriend to develop in Nanning, and it became stronger day by day. "As long as you buy a house in Nanning, you can enter the house, and the urban environment is very good, and the housing price is very reasonable." Currently, Chen Tong has bought a 120-square-meter three-bedroom apartment in Nanning with a down payment of 200,000 yuan and a loan. He plans to find a job this year. , I evacuated Shenzhen with my girlfriend. To purchase commercial housing in Nanning, the buyer can designate another "2 people" to apply for Nanning's urban permanent residence.The "two people" do not require the relationship between them and the buyer to be "immediate relatives" or "relatives", and they are designated by the buyer.For example, other relatives, or friends, etc. can apply (for "two people" who meet the conditions to move in, if they meet the relevant requirements such as husband and wife relying on each other, children and parents relying on each other, etc. to apply for moving in as immediate relatives, apply The person himself must have a legal fixed residence in the town of Nanning).